# Mermaid Couture Fashion and photography inspired by under-the-sea beauty. By [Katherinev123](https://www.trendhunter.com/katherine), Contributing Editor | Published May 29, 2012 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/mermaid-couture ## Key Figures - Trend score: 5.3/10 - Evidence articles: 9 ## What is the Mermaid Couture trend? **Mermaid Couture:** The sea has provided tremendous inspiration for designers, who have used the colors of the ocean, sea creatures and other marine elements to influence their creations from furniture to jewelry. Mermaids, or the idea of mermaids, have been of particular inspiration to fashion designers over the course of the year, as they have driven many editorial themes and provided impetus for creations like fish scale-style tights and elegant, oceanic gowns. Mermaid inspirations provide an ethereal beauty to fashion design, and can be translated into any area of design to create a feeling of fantasy and excitement that will undeniably capture attention. ## At a Glance - Evidence: 9 featured examples - Articles from: Aug 4, 2011 to May 28, 2012 - Published: May 29, 2012 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Mermaid Couture trend ### Mermaid-inspired fashion Fashion designers have been taking inspiration from the under-the-sea mythical creature. Businesses can take advantage of this trend by incorporating oceanic colors, textures and designs in their products to appeal to consumers looking for more adventurous and fresh styles. ### Underwater-themed editorials Underwater-themed editorials have captured the imagination of readers and can be leveraged by businesses to push the boundaries when it comes to product design and to appeal to fashion-savvy consumers who are likely looking for more unique styles. ### Water-inspired hairstyles Water-inspired hair, inspired by sea shells and seen on the runways, can be utilized by businesses to offer a fresh take on traditional hairstyles and appeal to a daring and fashion-savvy consumer base. ## What the Mermaid Couture trend means for industry ### For Fashion industry The mermaid-inspired fashion trend has already resulted in unique underwater-themed designs that are perfect for the runway and beyond. ### For Beauty industry The water-inspired hairstyles trend can be utilized by the beauty industry to offer customers a unique take on traditional hairstyles that are perfect for the runway and everyday wear. ### For Photography industry The underwater-themed editorials trend has produced memorable and inspiring photoshoots that can be utilized by the photography industry to set a new standard for what is possible within the realm of fashion photography. ## Trend signals for Mermaid Couture Trend score 5.3 out of 10, from popularity 73%, activity 79%, freshness 8%. - Popularity: 73% - Activity: 79% - Freshness: 8% ## Examples of the Mermaid Couture trend 9 featured examples from Aug 4, 2011 to May 28, 2012. - [Funky Fish Tights](https://www.trendhunter.com/trends/yosif-perez): These Yosif Perez Leggings are Nautical (Category: Fashion) Implication: The fashion industry has new opportunities to create unique and innovative statement pieces with the proliferation of customizable prints and designs on leggings. - [Moving Mermaid Editorials](https://www.trendhunter.com/trends/elle-uk-the-tempest): The Elle UK 'The Tempest' Photoshoot Builds on a Siren Theme (Category: Pop Culture) Implication: Fashion designers and retailers could explore the trend of mermaid-inspired fashion, creating clothing collections that effectively imitate the look and feel of the mystical creat… - [Fish Scale Fashion](https://www.trendhunter.com/trends/anja-rubik-september-2011-vogue-uk): The Anja Rubik September 2011 Vogue UK Spread is a Must-See (Category: Fashion) Implication: The underwater and mermaid-inspired fashion trends presented in the Anja Rubik September 2011 Vogue UK spread call for innovative product design and branding strategies in the fas… - [Ethereal Mermaid Editorials](https://www.trendhunter.com/trends/tush-summer-2012): The Tush Summer 2012 Photoshoot Draws Inspiration from the Sea (Category: Pop Culture) Implication: Incorporate mystical elements and underwater themes in fashion photoshoots to create unique and captivating editorials. - [Fished Mermaid Editorials](https://www.trendhunter.com/trends/harpers-bazaar-singapore-may-2012): The Harper's Bazaar Singapore May 2012 Showcases Sea-Siren Sensual (Category: Fashion) Implication: Fashion brands and designers can leverage the popularity of ocean-inspired themes and materials to create unique collections that stand out in the market. - [Modern Mermaid Shoots](https://www.trendhunter.com/trends/harpers-bazaar-kate-moss1): The Harper’s Bazaar June 2012 Kate Moss Cover Feature is Spectacular (Category: Luxury) Implication: Disruptive innovation in capturing vacation shoots with a blend of elegance, grandeur, and beachy vibes. - [Ocean Floor Editorials](https://www.trendhunter.com/trends/alana-zimmer-garage-spring-2012): The Alana Zimmer Garage Spring 2012 Photoshoot is Beautiful and Artistic (Category: Naughty) Implication: The fashion industry can utilize ocean-themed fashion editorials to explore new design possibilities and captivate consumers with unique concepts. - [Haute Oceanic Hair Styles](https://www.trendhunter.com/trends/at-sea): Marcin Biedroń Shoots a Series of Aquatic Coifs (Category: Fashion) Implication: Disruptive innovation opportunity: Introduce sustainable and eco-friendly hair products that align with the values of the fashion industry, catering to environmentally conscious c… - [Alluring Aquatic Editorials](https://www.trendhunter.com/trends/acque-alta-harpers-bazaar-singapore-may-2012): The Acque Alta in Harper's Bazaar Singapore May 2012 is Glowing (Category: Fashion) Implication: Disruptive innovation opportunity: Integrate sustainable practices into the fashion industry, from sourcing materials to manufacturing and distribution. ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)