Mental Health Cosmetic

Beauty brands are supporting causes associated with mental health

Implications - As mental health permeates discussions on increasingly mainstream platforms, beauty brands are beginning to do their part in supporting initiatives that seek to enhance awareness around mental health, and that help those with mental health issues. Used in moderation, makeup can be a powerful tool in combating issues related to self-esteem and self-worth, and the connection brands are making to mental health initiatives is a reaction to the empowering rituals beauty-loving consumers are already partaking in. Though slow-moving, this shift speaks to the growing responsibility that brands have to use their influence to help issues that are clouded in stigma, to parallel the grassroots initiatives that are working tirelessly to do this.
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76,896 Total Clicks
Mar 16 - Oct 17
Recent and Mild
FashionCosmeticsSocial Good
Featured Examples
Suicide Prevention Skincare Campaigns - Dr. Brandt's #SayILoveYou Initiative Aims to Raise Awareness
SCORE 6.1
Recent and Warm 85 Clicks Pub: Oct 4, 17
Suicide Prevention Skincare Campaigns
Dr. Brandt's #SayILoveYou Initiative Aims to Raise Awareness
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Tweet-Analyzing Beauty Campaigns - This Dove and Twitter Tool Measures Negative Body Talk
SCORE 4.3
Average 907 Clicks Pub: Mar 14, 16
Tweet-Analyzing Beauty Campaigns
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Uplifting Floral Fragrances - Profits from 'Hope the Uplifting Fragrance' Fund Depression Research
SCORE 5.5
Recent and Warm 75 Clicks Pub: Oct 3, 17
Uplifting Floral Fragrances
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Statement-Making Beauty Ads - 'philosophy' Launches a Campaign in Support of Mental Wellness
SCORE 3.6
This Year and Mild 58 Clicks Pub: May 16, 17
Statement-Making Beauty Ads
'philosophy' Launches a Campaign in Support of Mental Wellness
Cosmetic company ‘philosophy’ has launched a statement-making beauty campaign that supports mental health initiatives. The idea is that often in Western society, we ask one another... [More]
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