Mental Health Cosmetic

Beauty brands are supporting causes associated with mental health

Implications - As mental health permeates discussions on increasingly mainstream platforms, beauty brands are beginning to do their part in supporting initiatives that seek to enhance awareness around mental health, and that help those with mental health issues. Used in moderation, makeup can be a powerful tool in combating issues related to self-esteem and self-worth, and the connection brands are making to mental health initiatives is a reaction to the empowering rituals beauty-loving consumers are already partaking in. Though slow-moving, this shift speaks to the growing responsibility that brands have to use their influence to help issues that are clouded in stigma, to parallel the grassroots initiatives that are working tirelessly to do this.

Workshop Question - What positive causes does your brand stand for? How can it increase awareness around issues that concern its core values?
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103,904 Total Clicks
Mar 16 - Oct 17
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FashionCosmeticsSocial Good
Featured Examples
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SCORE 4.6
Average 521 Clicks Pub: Oct 4, 17
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SCORE 3.7
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SCORE 3.7
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SCORE 4.9
Average 644 Clicks Pub: Oct 5, 17
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SCORE 2.3
Untested 139 Clicks Pub: May 16, 17
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