# Mental Health Activation Brands facilitate pop-ups that focus on mental health. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Oct 15, 2019 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/mental-health-activation ## Key Figures - Trend score: 4.2/10 - Evidence articles: 4 ## What is the Mental Health Activation trend? **Mental Health Activation:** Brands are increasingly focused on enhancing the mental health and wellness of their customers, and they're now doing this through pop-up spaces. Whether charitable or business-focused, these activations prioritize mental wellbeing and aim to give consumers the awareness and tools to take care of themselves and others. ## The consumer insight behind the Mental Health Activation trend With global stress levels rising due to a variety of economic, social and political issues, mental health is increasingly in the spotlight–particularly in North America. Consumers are increasingly looking to reduce the mental toll that both everyday and large stressors can take on their wellbeing, and brands are responding with a more targeted approach to mental health. ## At a Glance - Evidence: 4 featured examples - Articles from: Apr 12, 2018 to Oct 14, 2019 - Published: Oct 15, 2019 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Personalization](https://www.trendhunter.com/megatrend/personalization), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Mental Health Activation trend ### Mental health and wellness pop-ups Brands are increasingly focused on enhancing the mental health and wellness of their customers through pop-up events. ### Happiness-focused social media departments Social media departments are creating teams that focus on enhancing the mental wellbeing and mental health support of their users. ### Mental health fundraising pop-ups Charitable organizations are raising funds and awareness surrounding mental health by organizing pop-up events that feature artwork, music, and other mental health-related activities. ## What the Mental Health Activation trend means for industry ### For Retail industry Retailers are creating pop-up spaces that aim to support mental wellness and mental health awareness among customers. ### For Social media industry The social media industry is launching teams focused on enhancing the mental wellbeing and mental health support of their users. ### For Art and entertainment industry The art and entertainment industry is creating pop-up events that focus on mental health-related activities to raise awareness and funds towards mental health charities. ## Workshop question How could your brand better prioritize the mental health of its customers and/or employees? ## Trend signals for Mental Health Activation Trend score 4.2 out of 10, from popularity 67%, activity 51%, freshness 9%. - Popularity: 67% - Activity: 51% - Freshness: 9% ## Examples of the Mental Health Activation trend 4 featured examples from Apr 12, 2018 to Oct 14, 2019. - [Mental Health Pop-Up Museums](https://www.trendhunter.com/trends/found-potential): The Museum of Lost & Found Potential Highlights Mental Health Themes (Category: Social Good) Implication: Incorporating mental health-themed exhibitions and installations into regular museum programming to encourage support for mental health awareness. - [Mental Wellness Pop-Ups](https://www.trendhunter.com/trends/the-bakery): 'The Bakery' by Lidl Supports Discussions on Mental Health (Category: Lifestyle) Implication: Retailers can leverage pop-up spaces and events to engage customers, promote well-being, and differentiate their brand from competitors. - [Mental Health Fundraising Pop-Ups](https://www.trendhunter.com/trends/gilles-peterson): Gilles Peterson Hosts a Series of Pop-Up Events for Awareness (Category: Lifestyle) Implication: Disruptive innovation opportunities could involve developing new fundraising models and strategies for charitable organizations focused on mental health. - [Happiness-Focused Social Media Departments](https://www.trendhunter.com/trends/wellbeing-team): Instagram is Launching a 'Wellbeing Team' Department (Category: Lifestyle) Implication: Social media platforms that prioritize mental health and wellbeing can disrupt the industry by promoting healthy and positive engagement among users. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)