# Menstruation Poverty Health brands and campaigns aim to tackle the issue of period poverty. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Nov 1, 2021 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/menstruation-poverty ## Key Figures - Trend score: 3.9/10 - Evidence articles: 5 ## What is the Menstruation Poverty trend? **Menstruation Poverty:** Period poverty is being addressed by mainstream brands with campaigns and initiatives that help tackle this worldwide issue. These initiatives aim to make menstruation-related hygiene products more accessible, and to overall reduce the stigma around periods. ## The consumer insight behind the Menstruation Poverty trend Women's health issues are coming to the forefront as the average consumer demands authentic representation in industries that range from media to medicine. Now, people are pushing for businesses to actually address their wants and needs, rather than catering to a small, relatively privileged demographic. ## At a Glance - Evidence: 5 featured examples - Articles from: Feb 24, 2020 to May 5, 2022 - Published: Nov 1, 2021 - Patterns: [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Menstruation Poverty trend ### Period Poverty Campaigns Period poverty is being addressed by mainstream brands with campaigns and initiatives that help tackle this worldwide issue. ### Free Period Product Petitions Petitions and initiatives are being put in place to demand free menstrual hygiene products for women and girls in schools across the country. ### Social Good Menstruation Apps Period care brands are partnering with wellness apps to create trackers and platforms that contribute towards the donation of period products to help end period poverty. ## What the Menstruation Poverty trend means for industry ### For Health and Personal Care Creating more accessible, affordable, and eco-friendly menstrual products to eradicate period poverty. ### For Tech Developing more innovative apps, devices, tools and platforms to promote wellness, menstrual education and hygiene. ### For Social Media and Marketing Starting or joining campaigns to fight stigmas and address the menstrual needs of the wider consumer base. ## Workshop question Consider a social or health issue that your brand could help address? ## Trend signals for Menstruation Poverty Trend score 3.9 out of 10, from popularity 59%, activity 47%, freshness 12%. - Popularity: 59% - Activity: 47% - Freshness: 12% ## Examples of the Menstruation Poverty trend 5 featured examples from Feb 24, 2020 to May 5, 2022. - [Sanitary Pad Washing Devices](https://www.trendhunter.com/trends/portable-washing-device): Looop Can is a Portable Washing Device Designed for Refugees (Category: Eco) Implication: The menstrual products industry can explore sustainable menstrual products and washing devices to address concerns regarding waste and period poverty. - [Period Poverty Campaigns](https://www.trendhunter.com/trends/hey-girls-period-poverty): Hey Girls' UNsanitary Range Brings Awareness to Unhygienic Alternatives (Category: Lifestyle) Implication: Innovative companies can disrupt the market by offering cost-effective and eco-friendly menstrual products. - [Gen Z Period Campaigns](https://www.trendhunter.com/trends/kt-by-knix-and-period): The Kt by Knix and PERIOD. Campaign Fights Stigmas & More (Category: Lifestyle) Implication: Opportunity for feminine hygiene companies to move beyond traditional messaging and products and embrace period positivity and charitable initiatives. - [Social Good Menstruation Apps](https://www.trendhunter.com/trends/always-and-thrive-global): Always and Thrive Global Tackle Period Poverty with 'Always You' (Category: Lifestyle) Implication: Feminine care brands can explore integrating social causes and wellness features into their period-tracking apps. - [Free Period Product Petitions](https://www.trendhunter.com/trends/free-period-products1): This Petitions Urges Schools to Offer Free Period Products (Category: Social Good) Implication: Companies in the personal care products industry can explore partnerships with government and NGOs to provide free or low-cost menstrual hygiene products to schools and other inst… ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)