# Menstrual Supplement Targeted supplements aim to reduce period symptoms. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Mar 2, 2020 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/menstrual-supplement ## Key Figures - Trend score: 4.2/10 - Evidence articles: 5 ## What is the Menstrual Supplement trend? **Menstrual Supplement:** With the supplement industry growing, targeted supplements are increasingly popular. Brands in this space are now offering menstrual-specific supplements–containing ingredients that ease common menstruation symptoms like bloating or pain. ## The consumer insight behind the Menstrual Supplement trend As consumers focus more on "wellness," they increasingly expect targeted products that can be taken or adjusted to suit their exact needs. With the growth of the wellness industry comes consumers' experimentation with experiences and products outside of diet and fitness alone, and what's come out of that includes customizable products that enhance their perceived health. ## At a Glance - Evidence: 5 featured examples - Articles from: Nov 3, 2017 to Feb 19, 2020 - Published: Mar 2, 2020 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Menstrual Supplement trend ### Targeted Menstrual Supplements With the supplement industry growing, targeted supplements are on the rise, and menstrual-specific supplements with ingredients that ease period symptoms are increasingly popular. ### Customized Wellness Products Consumers expect customized wellness products that can suit their exact needs, leading to experimentation with experiences and products outside of diet and fitness alone. ### CBD Infused Menstrual Relief CBD infused menstrual relief oils and blends are gaining popularity as they provide a natural solution to menstrual cramps without relying on harsh chemicals or medical ingredients. ## What the Menstrual Supplement trend means for industry ### For Supplement Industry The supplement industry can explore targeted products such as menstrual-specific supplements to cater to the needs of consumers who are looking for customized solutions. ### For Wellness Industry The wellness industry can tap into the trend of customized wellness products that can suit the exact needs of consumers besides diet and fitness products. ### For CBD Industry The CBD industry can explore the trend of CBD-infused menstrual relief oils and blends that offer a natural solution to menstrual cramps without relying on harsh chemicals or medical ingredients. ## Workshop question How could your brand focus on more targeted forms of wellness for its customers? ## Trend signals for Menstrual Supplement Trend score 4.2 out of 10, from popularity 70%, activity 48%, freshness 9%. - Popularity: 70% - Activity: 48% - Freshness: 9% ## Examples of the Menstrual Supplement trend 5 featured examples from Nov 3, 2017 to Feb 19, 2020. - [Occasion-Specific Vitamin Sets](https://www.trendhunter.com/trends/wellnicity): 'Wellnicity' Offers Vitamin Packs for Events, Rather than Every Day (Category: Lifestyle) Implication: Vitamin and supplement companies have the opportunity to innovate by introducing occasion-specific packs like Wellnicity's solution packs. - [Hormone-Balancing Drink Mixes](https://www.trendhunter.com/trends/premamas-birth-control-cleanse): Premama's Birth Control Cleanse Provides 28 Days of Pregnancy Prep (Category: Lifestyle) Implication: Disruptive innovation opportunity: Explore the health and wellness industry to develop products that cater to hormone balance and menstrual health. - [Female-Focused CBD Oils](https://www.trendhunter.com/trends/holy-cramp): Ohne's Holy Cramp CBD Oil Helps Alleviate Time of the Month Pain (Category: Lifestyle) Implication: As more studies prove the effectiveness of CBD oil in relieving pain, including menstrual pain, there is a growing demand for CBD products. - [Anti-Bloating Supplements](https://www.trendhunter.com/trends/digestive-health-supplement): Love Wellness' Digestive Health Supplement Features Fenugreek & Enzymes (Category: Lifestyle) Implication: The nutraceutical industry can capitalize on the demand for digestive health supplements by developing innovative and effective formulations. - [Menstrual Relief Oils](https://www.trendhunter.com/trends/essential-oils-for-menstrual-cramps): Lola Crafted a Blend of Essential Oils for Menstrual Cramps (Category: Lifestyle) Implication: Menstrual relief oils and supplements have the potential to disrupt the traditional menstrual care industry by offering alternative methods of pain relief. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)