# Menstrual Subscription Menstrual subscriptions go further than offering feminine hygiene products. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Feb 1, 2018 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/menstrual-subscription ## Key Figures - Trend score: 4.1/10 - Evidence articles: 5 ## What is the Menstrual Subscription trend? **Menstrual Subscription:** Subscriptions for feminine hygiene are offering more than the standard products themselves, and are choosing to also include informative, empowering, and complementary items to aid women and girls as they experience their periods. This shift is highly reactive in nature, as it follows the female-led activism focused on reducing shame and stigma around menstruation, and, bigger than that, a push for more importance being placed on women's health. ## At a Glance - Evidence: 5 featured examples - Articles from: Oct 29, 2016 to Aug 2, 2018 - Published: Feb 1, 2018 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Naturality](https://www.trendhunter.com/megatrend/naturality), [Personalization](https://www.trendhunter.com/megatrend/personalization), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Menstrual Subscription trend ### Destigmatizing Menstruation The trend of destigmatizing menstruation has led to subscriptions including informative and empowering items to help women experience their periods without shame. ### Personalized Menstrual Care The trend of personalized menstrual care has led to subscriptions providing introductory kits, AI predictions, and hormone-balancing baked goods based on a customer's individual cycle. ### Eco-Friendly Menstrual Care The trend of eco-friendly menstrual care has led to subscriptions offering organic and sustainable products, with a portion of the cost going towards initiatives that address period poverty. ## What the Menstrual Subscription trend means for industry ### For Health and Wellness Business professionals in the health and wellness industry can capitalize on personalized menstrual care and hormone-balancing baked goods trends to provide unique menstrual care options for customers. ### For E-Commerce Business professionals in the e-commerce industry can take advantage of the eco-friendly menstrual care trend by offering organic and sustainable menstrual products through subscription services. ### For Marketing Business professionals in the marketing industry can leverage the destigmatizing menstruation trend to create advertising campaigns that help to normalize the discussion around periods and menstrual care. ## Workshop question Think about where consumers are dissatisfied, passionately so, within your brand's area of expertise. How can your brand accommodate rather than exclude these demographics? ## Trend signals for Menstrual Subscription Trend score 4.1 out of 10, from popularity 63%, activity 50%, freshness 8%. - Popularity: 63% - Activity: 50% - Freshness: 8% ## Examples of the Menstrual Subscription trend 5 featured examples from Oct 29, 2016 to Aug 2, 2018. - [AI Feminine Care Services](https://www.trendhunter.com/trends/freda): Freda Uses AI Predictions to Send Its Eco-Friendly Subscriptions (Category: Business) Implication: Opportunities to integrate AI predictions to enhance customer experience. - [Shameless Menstruation Campaigns](https://www.trendhunter.com/trends/menstrual-hygiene-products): 'Easy' Takes the Embarrassment Out of Menstrual Hygiene Products (Category: Lifestyle) Implication: The feminine hygiene products industry could benefit from creating products and campaigns that eliminate shame and promote openness about menstruation. - [Organic Menstrual Subscription Boxes](https://www.trendhunter.com/trends/athenaclub): Athena Club Makes High-Quality and Affordable Products (Category: Lifestyle) Implication: Disruptive innovation opportunity: Introducing organic menstrual subscription boxes to cater to the growing demand for sustainable and convenient period products. - [Hormone-Balancing Bakeries](https://www.trendhunter.com/trends/moon-cycle-bakery): Moon Cycle Bakery Crafts Treats to Support Menstruating Women (Category: Lifestyle) Implication: Food delivery services can explore the potential of offering cycle-based deliveries to cater to the needs of menstruating women. - [Introductory Menstruation Kits](https://www.trendhunter.com/trends/period-products): LOLA's First-Time Kit Includes Organic Starter Period Products (Category: Lifestyle) Implication: Personal care industry can tap into the demand for organic menstruation products and comprehensive first-time period kits. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)