# Menstrual Relief Products that mitigate PMS symptoms are coming in new, unique forms. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Nov 16, 2017 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/menstrual-relief ## Key Figures - Trend score: 5.0/10 - Evidence articles: 5 ## What is the Menstrual Relief trend? **Menstrual Relief:** The hormonal imbalances that menstruation causes trigger a variety of moderate to severe physical symptoms, with everything from acne and pain being amplified -- and brands are offering new solutions to relieve these issues. These innovations and services cater to a growing push on consumers' end for the equal prioritization of women's health, forcing representation into the mainstream healthcare industry with a more open, constructive dialogue. ## At a Glance - Evidence: 5 featured examples - Articles from: Apr 12, 2016 to Nov 11, 2017 - Published: Nov 16, 2017 - Patterns: [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Curation](https://www.trendhunter.com/megatrend/curation), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 30% men, 70% women - Primary generations: Gen Alpha, Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Menstrual Relief trend ### Personalized menstrual relief solutions Innovations that cater to a growing push on consumers' end for the equal prioritization of women's health, forcing representation into the mainstream healthcare industry with a more open, constructive dialogue. ### Drug-free menstrual pain management The rise of wearable technology and smart devices capable of targeting everything from nausea and stress to chronic pain has led to solutions that are drug-free and boast no side effects. ### Period management services Companies are offering one-on-one consultations with period specialists to discuss personalized solutions for menstrual health and to create a more open, positive conversation around menstruation. ## What the Menstrual Relief trend means for industry ### For Health and wellness The innovations in this article reflect a growing demand for personalized, all-natural healthcare solutions. ### For Beauty and cosmetics Companies are expanding into period and maternity skin care and hair care products that cater to women's cyclical hormonal changes. ### For Feminine care There is potential for disruptive innovation in the feminine care market with increasingly personalized solutions that are drug-free and cater to a woman's menstrual cycle. ## Workshop question Are there any consumer concerns, or demographics your brand has neglected? How can it better accommodate the needs and preferences of those consumers? ## Trend signals for Menstrual Relief Trend score 5.0 out of 10, from popularity 75%, activity 67%, freshness 8%. - Popularity: 75% - Activity: 67% - Freshness: 8% ## Examples of the Menstrual Relief trend 5 featured examples from Apr 12, 2016 to Nov 11, 2017. - [Menstrual Cramp-Relieving Wearables](https://www.trendhunter.com/trends/aika-blackt): The Aika Black-T is the World's First Smart Menstrual Wearable (Category: Lifestyle) Implication: Smart menstrual wearables have potential to disrupt the women's health industry by introducing a new market for pain relief devices. - [Menstruation Management Trucks](https://www.trendhunter.com/trends/pms-truck): THINX's PMS Truck Offers One-on-One Consultations (Category: Autos) Implication: The feminine hygiene products industry can explore innovative offerings beyond traditional pads and tampons, such as leak-proof underwear and bodysuits. - [Pain-Relieving Menstruation Wearables](https://www.trendhunter.com/trends/relieve-menstrual-cramps): Livia is a Smart Device to Relieve Menstrual Cramps (Category: Lifestyle) Implication: Opportunity for disruptive innovation in the wearable technology industry to develop devices that provide targeted pain relief. - [Period Skin Care Companies](https://www.trendhunter.com/trends/maternity-skin-care): Amareta Sells Customized Period and Maternity Skin Care Products (Category: Fashion) Implication: Opportunity for companies in the beauty and personal care industry to develop specialized skincare products for people experiencing hormonal changes during menstruation and pregna… - [Menstrual Relief Oils](https://www.trendhunter.com/trends/essential-oils-for-menstrual-cramps): Lola Crafted a Blend of Essential Oils for Menstrual Cramps (Category: Lifestyle) Implication: Menstrual relief oils and supplements have the potential to disrupt the traditional menstrual care industry by offering alternative methods of pain relief. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)