# Menstrual Community Brands are debuting period-related products & initiatives as support for women. By [Kalin Ned](https://www.trendhunter.com/knedelch), Research Writer | Published Mar 17, 2020 | Category: [Marketing](https://www.trendhunter.com/pro/category/marketing-strategy) Source: Trend Hunter, https://www.trendhunter.com/protrends/menstrual-community ## Key Figures - Trend score: 4.3/10 - Evidence articles: 4 ## What is the Menstrual Community trend? **Menstrual Community:** Aware of the existing levels of stigma and misinformation on the topic of menstruation, companies are launching campaigns that are specifically geared toward bringing women together and creating a sense of community. These activations are supercharged to be productive with empowering, comforting, and educational elements. ## The consumer insight behind the Menstrual Community trend Many find that one of the best ways to deal with a persisting issue—whether it is a personal or collective one—is by forming communities of like-minded people. Although technology proves to be a great way of connecting with others, consumers find that face-to-face interaction, where possible, can often be more beneficial because it allows people to physically come together, as well. As in-person meetings allow people to connect more through emotions that cannot be perceived in the digital environment, many individuals who are looking for social support turn to innovations that do so in a productive and personable manner. ## At a Glance - Evidence: 4 featured examples - Articles from: Apr 18, 2018 to Feb 18, 2020 - Published: Mar 17, 2020 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Menstrual Community trend ### Menstruation Community Companies are launching period-related campaigns and initiatives to create a sense of community and empowerment for women. ### Education Board games and other educational tools are being used to break the stigma around menstruation and educate younger generations. ### Charitable Awareness Events Period parties and events are being organized to raise awareness and support for organizations that combat period poverty and support women. ## What the Menstrual Community trend means for industry ### For Feminine Care Products Companies that produce feminine care products have an opportunity to launch campaigns and initiatives to create a sense of community and empowerment for women. ### For Education Industry The education industry has an opportunity to create and market period-focused educational tools to break the stigma around menstruation and educate younger generations. ### For Event Planning Industry The event planning industry has an opportunity to organize and market charitable awareness events that raise awareness and support for organizations that combat period poverty and support women. ## Workshop question How might your brand form a supportive community? ## Trend signals for Menstrual Community Trend score 4.3 out of 10, from popularity 60%, activity 61%, freshness 9%. - Popularity: 60% - Activity: 61% - Freshness: 9% ## Examples of the Menstrual Community trend 4 featured examples from Apr 18, 2018 to Feb 18, 2020. - [Comforting Public Bathroom Installations](https://www.trendhunter.com/trends/the-warm-wall): The Warm Wall Hopes to Ease the Pain of Menstruation (Category: Lifestyle) Implication: Innovation opportunities for developing new pain relief solutions specifically targeting menstrual pain. - [Inclusive Period Pop-Ups](https://www.trendhunter.com/trends/the-rest-room): The Rest Room by Thinx Offers a Comfortable Place to Shop (Category: Business) Implication: Creating inclusive retail environments through pop-up shops encourages new ways of shopping and engages a broader customer base. - [Period-Focused Educational Board Games](https://www.trendhunter.com/trends/educational-board-games): The Period Game Breaks the Stigma for Younger Generations (Category: Life-Stages) Implication: The board games industry can create more education-focused games that tackle important topics, like female health. - [Charitable Awareness Events](https://www.trendhunter.com/trends/period-party1): The Period Party Was Held at the Clock Inc. LGBTQ+ Community Center (Category: Social Good) Implication: Disruptive innovation opportunity: Revolutionizing the design and accessibility of feminine hygiene products to address the needs of marginalized communities. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Marketing - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Nostalgic Beauty Mascots](https://www.trendhunter.com/trends/bliss-girl-series) - [Athlete Beauty Ambassadorships](https://www.trendhunter.com/trends/athlete-beauty-ambassadorships) All articles: [Marketing](https://www.trendhunter.com/marketing)