# Menstrual Cannabis Cannabis products are targeting symptoms of menopause and menstruation. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Jul 14, 2020 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/menstrual-cannabis ## Key Figures - Trend score: 3.7/10 - Evidence articles: 4 ## What is the Menstrual Cannabis trend? **Menstrual Cannabis:** Brands in the cannabis space are increasingly adapting to more specific needs and concerns, and now the focus is turning to the alleviation of symptoms related to menopause or menstruation. These products aim to reduce inflammation, improve mood and energy and/or relieve pain--all of which can be symptoms for those who are experiencing menstruation or menopause. ## The consumer insight behind the Menstrual Cannabis trend When it comes to personal health, North American consumers are increasingly balancing medical care with natural remedies. For non-serious health issues in particular, consumers are prioritizing the use of supplementary products that they can consume without side effects. This shift speaks to the growing trust that consumers now have in more traditional health practices. ## At a Glance - Evidence: 4 featured examples - Articles from: Jul 8 to Nov 19, 2019 - Published: Jul 14, 2020 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Themes within the Menstrual Cannabis trend ### Female-focused cannabis products Cannabis brands are developing products that specifically target the symptoms of menstruation, menopause, and other reproductive concerns. ### CBD-infused products for women's health Brands are utilizing CBD to create products that alleviate inflammatory symptoms, improve mood and energy and/or relieve pain for women who are experiencing menstruation or menopause. ### Natural and supplementary health solutions North American consumers prioritize the use of supplementary products that they can consume without side effects, leading to a growing market for more traditional and natural health practices. ## What the Menstrual Cannabis trend means for industry ### For Cannabis Cannabis brands are at the forefront of developing female-focused products that specifically target the symptoms of menstruation, menopause, and other reproductive concerns. ### For Women's health Brands are utilizing CBD to create products that alleviate inflammatory symptoms, improve mood and energy and/or relieve pain for women who are experiencing menstruation or menopause. ### For Supplementary health products The growing market for natural and supplementary health products offers an opportunity for innovation in creating safe and effective products that address common health concerns. ## Workshop question How can your brand establish trust with the use of natural ingredients? ## Trend signals for Menstrual Cannabis Trend score 3.7 out of 10, from popularity 59%, activity 42%, freshness 9%. - Popularity: 59% - Activity: 42% - Freshness: 9% ## Examples of the Menstrual Cannabis trend 4 featured examples from Jul 8 to Nov 19, 2019. - [Female-Focused Cannabis Tinctures](https://www.trendhunter.com/trends/moxie-meds): Moxie Meds' Tinctures Address Menopause, Menstruation & More (Category: Lifestyle) Implication: The cannabis industry can continue to develop products specifically targeting women's health and wellness concerns while improving current product formulas and delivery systems - [Female-Led Medical Cannabis Brands](https://www.trendhunter.com/trends/whoopi-maya1): Whoopi & Maya Put Emphasis on Relieving Menstrual Discomfort (Category: Pop Culture) Implication: Opportunity for medical cannabis industry to cater to specific health needs, such as menstrual relief, through targeted products and branding. - [Symptom-Alleviating CBD Gummies](https://www.trendhunter.com/trends/m-blend): The M Blend Gummy Bears Target Target Women During Menopause (Category: Lifestyle) Implication: The health and wellness industry can explore the development of CBD-based products to alleviate symptoms of menopause. - [CBD-Powered Menopausal Ranges](https://www.trendhunter.com/trends/cbd-for-menopause): Hello Again Makes Use of CBD for Menopause Support and Relief (Category: Business) Implication: The health and wellness industry can leverage the growing demand for CBD-based products to offer innovative solutions for menopause support. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)