# Meme Confectionery Brands look to Internet culture in creating memorable Halloween campaigns. By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published May 12, 2015 | Category: [Marketing](https://www.trendhunter.com/pro/category/marketing-strategy) Source: Trend Hunter, https://www.trendhunter.com/protrends/memefied-confectionery ## Key Figures - Trend score: 3.6/10 - Evidence articles: 7 ## What is the Meme Confectionery trend? **Meme Confectionery:** Halloween is undoubtedly a candy-centric holiday, which means brands are tasked with creating memorable, captivating packaging ideas that help differentiate from the year round varieties in the mind of the consumer. Borrowing from Internet humor, clever, age-appropriate scares are laced with puns and dressed up in self-referential packaging that replicates the universality of meme culture. ## At a Glance - Evidence: 7 featured examples - Articles from: Oct 27, 2014 to Oct 31, 2015 - Published: May 12, 2015 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness), [Prosumerism](https://www.trendhunter.com/megatrend/prosumerism) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Alpha, Gen Z, Millennial - Top markets: North America ## Themes within the Meme Confectionery trend ### Meme Culture Brands are borrowing from Internet humor and meme culture to create clever and age-appropriate candies with self-referential, universality packaging. ### Playful packaging Unconventional candy packaging designs that feature fun illustrations and bright colors to differentiate from year round varieties. ### Mystery Flavors Food and beverage brands are using mystery flavors to generate excitement among consumers and add a fun twist to seasonal branding. ## What the Meme Confectionery trend means for industry ### For Confectionery Brands can leverage playful and unconventional packaging designs to differentiate their seasonal offerings and attract customers to their candies and chocolates ### For Fast Food QSR brands can use playful Halloween-themed packaging and menu items to appeal to families and millennials looking for fun dining options during the holiday season. ### For Beverage Food and beverage brands can use mystery flavors and Halloween-inspired labels to create unique, engaging seasonal offerings that generate buzz and drive sales. ## Workshop question How can your brand make use of relevant pop-cultural themes and behaviors? ## Trend signals for Meme Confectionery Trend score 3.6 out of 10, from popularity 53%, activity 48%, freshness 8%. - Popularity: 53% - Activity: 48% - Freshness: 8% ## Examples of the Meme Confectionery trend 7 featured examples from Oct 27, 2014 to Oct 31, 2015. - [Monstrous Candy Packaging](https://www.trendhunter.com/trends/candy-packaging-design): This Candy Packaging Design is Filled with Tricks and Treats (Category: Life-Stages) Implication: The food and beverage industry can explore innovative packaging designs to enhance product appeal and create a lasting impression. - [Creepy Crawly Candy Packaging](https://www.trendhunter.com/trends/Cadbury-Candy): The Cadbury Candy Brand Unveiled Its Halloween Packaging Designs (Category: Lifestyle) Implication: Candy manufacturers can leverage Halloween-themed packaging to differentiate their products, attract new customers, and increase sales during the holiday season. - [Creepy Ice Pop Packaging](https://www.trendhunter.com/trends/freezer-pops): Zombis Are Fun Freezer Pops Where You Eat the 'Brain' Inside (Category: Life-Stages) Implication: Innovative food packaging solutions that combine fun, interactive elements can disrupt the traditional freezer pop packaging market and appeal to a younger demographic. - [Spooky Fast Food Branding](https://www.trendhunter.com/trends/burger-king-halloween): These Burger King Halloween Packaging Designs Feature Ghosts & Ghouls (Category: Lifestyle) Implication: The fast-food industry can take advantage of seasonal branding to create limited-time promotions and increase customer engagement. - [Spooky Holiday Chocolate Bars](https://www.trendhunter.com/trends/nestle-halloween): These Limited Edition Nestle Halloween Candies Boast Punny Names (Category: Lifestyle) Implication: The food and beverage industry can leverage limited edition packaging and playful Halloween themes to create seasonal offerings that stand out in the market. - [Mystery Flavored Sodas](https://www.trendhunter.com/trends/mystery-flavor): This Halloween-Themed Pepsi Contains an Intriguing Mystery Flavor (Category: Lifestyle) Implication: Disruptive innovation opportunity: Experimenting with unconventional flavors or creating limited-edition offerings to attract adventurous consumers. - [Creepy Chocolate Eggs](https://www.trendhunter.com/trends/cadbury-egg): The Classic Easter Cadbury Egg Dresses Up for Halloween as a 'Screme Egg' (Category: Lifestyle) Implication: Opportunity for confectionery companies to create themed versions of their popular products. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Marketing - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Nostalgic Beauty Mascots](https://www.trendhunter.com/trends/bliss-girl-series) - [Athlete Beauty Ambassadorships](https://www.trendhunter.com/trends/athlete-beauty-ambassadorships) All articles: [Marketing](https://www.trendhunter.com/marketing)