# Melatonin Mint Sleep supplements are being made in hard candy and mint formats for variety. By [Colin Smith](https://www.trendhunter.com/Colin96), Senior Insights Analyst | Published Jul 13, 2024 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/melatonin-mint ## Key Figures - Trend score: 5.2/10 - Evidence articles: 4 ## What is the Melatonin Mint trend? **Melatonin Mint:** Health & beauty companies that make melatonin-based sleep supplements are releasing these supplements in new hard candy or mint formats. These mints appeal to consumers who do not enjoy the traditional melatonin gummies, offering more variety for consumers who struggle with regular sleep habits. ## The consumer insight behind the Melatonin Mint trend Adults face countless avenues of stress in their lives, whether related to professional or personal lives, or habits such as using smartphones or computers before bed. Many such adults find themselves unable to fall asleep quickly or regularly, and as such they turn to sleep-focused supplements, such as CBD, magnesium, or melatonin. In response to the growing desire for these supplements, brands are releasing new supplement formats, namely mints, to appeal to more consumers' preferences. ## At a Glance - Evidence: 4 featured examples - Articles from: Jul 20, 2023 to Jul 19, 2024 - Published: Jul 13, 2024 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Naturality](https://www.trendhunter.com/megatrend/naturality), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Melatonin Mint trend ### Alternative Supplement Formats Brands are innovating beyond traditional gummies to offer melatonin in diverse forms like chocolates and mints, catering to varied consumer preferences. ### Holistic Sleep Solutions Consumers are gravitating towards sleep aids that include natural and functional ingredients, fostering a comprehensive approach to sleep wellness. ### Quick-Release Technology The development of fast-dissolving mint technologies showcases the need for immediate and effective solutions in sleep aids. ## What the Melatonin Mint trend means for industry ### For Health & Wellness The increasing demand for melatonin-infused sleep aids presents an opportunity for companies to create more innovative products catering to sleep health. ### For Confectionery Incorporating functional ingredients like melatonin in candies and chocolates opens up new market segments focused on health-oriented treats. ### For Pharmaceutical & Nutraceutical The trend towards natural, fast-acting sleep aids highlights the potential for growth in pharmaceutical-grade, yet consumer-friendly sleep solutions. ## Workshop question How could your company expand the available options for its products or services to appeal to more consumer preferences? ## Trend signals for Melatonin Mint Trend score 5.2 out of 10, from popularity 71%, activity 60%, freshness 26%. - Popularity: 71% - Activity: 60% - Freshness: 26% ## Examples of the Melatonin Mint trend 4 featured examples from Jul 20, 2023 to Jul 19, 2024. - [Infused Sleep-Enhancing Mints](https://www.trendhunter.com/trends/sleep-little-helpers-mints): Kikoko's Sleep Helper Mints Feature a Sleep-Encouraging Recipe (Category: Lifestyle) Implication: The cannabis industry is innovating with products that combine therapeutic dosages of cannabinoids for specific health benefits. - [Chewable Melatonin Mints](https://www.trendhunter.com/trends/oh-my-mints-sleep): Oh My! Mints Released a Sleep Time Formula with Melatonin, Magnesium (Category: Lifestyle) Implication: Nutraceuticals leverage bioactive compounds to offer health benefits, bridging the gap between food and pharmaceutical supplements. - [Sleep-Supporting Mints](https://www.trendhunter.com/trends/meltaway-mints): Neuro's Sleep & Recharge Meltaway Mints Boast a Quick-Release Formula (Category: Lifestyle) Implication: The Sleep & Recharge Meltaway Mints cater to the health-conscious market seeking sleep-supporting solutions with proven ingredients. - [Melatonin-Infused Chocolates](https://www.trendhunter.com/trends/zenevo-sleepy-sweet): ZenEvo Sleepy Sweet are Functional Chocolates That Inspire Rest (Category: Lifestyle) Implication: The confectionery industry can benefit from the trend of functional chocolates, as it offers an opportunity to tap into the growing market for healthier and purposeful sweet treat… ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)