# Melatonin Beverage Brands infuse melatonin into different beverages. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Mar 9, 2022 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/melatonin-beverage ## Key Figures - Trend score: 4.4/10 - Evidence articles: 10 ## What is the Melatonin Beverage trend? **Melatonin Beverage:** Commonly taken in supplement form, melatonin is now being infused into beverages that are formulated to help relax consumers, and get them to sleep. Products in this space include canned beverages and melatonin-infused tea bags. ## The consumer insight behind the Melatonin Beverage trend As consumers deal with personal, professional and even political stress, "wellness" has become a greater priority, and is now a booming industry. Consumers are now seeking out a whole host of wellness products and experiences in order to combat stress. ## At a Glance - Evidence: 10 featured examples - Articles from: Mar 5, 2020 to Dec 13, 2023 - Published: Mar 9, 2022 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Melatonin Beverage trend ### Wellness Infused Beverages With consumers prioritizing wellness as a greater need due to personal, professional and political stress, businesses are now meeting wellness goals by infusing functional ingredients like melatonin into different beverages. ### Functional Beverage Campaigns Beverage brands are incorporating wellness into their marketing campaigns by adding vitamins, functional additives, and specialized flavors to their product line. ### Nano-Emulsified Cannabinoids Leveraging nano-emulsified, broad-spectrum hemp extracts as an ingredient, companies are creating better sleep solutions such as full-spectrum CBD sleep powders. ## What the Melatonin Beverage trend means for industry ### For Food and Beverage The food and beverage industry can leverage the trend of wellness infused beverages to add functional ingredients to their product lines ### For Health and Wellness The health and wellness industry can benefit from functional beverage campaigns and wellness-infused products ### For Cannabis The cannabis industry can utilize nano-emulsified cannabinoids to develop a range of new products like sleep supplements and sparkling CBD seltzers ## Workshop question How could your brand address consumer stress? ## Trend signals for Melatonin Beverage Trend score 4.4 out of 10, from popularity 61%, activity 51%, freshness 19%. - Popularity: 61% - Activity: 51% - Freshness: 19% ## Examples of the Melatonin Beverage trend 10 featured examples from Mar 5, 2020 to Dec 13, 2023. - [Relaxing Red Wine Tinctures](https://www.trendhunter.com/trends/red-wine-tincture): Wine Down™ by Apothékary Presents a Relaxing Alternative (Category: Lifestyle) Implication: The development of herbal red wine tinctures presents a disruptive innovation opportunity for the alcohol alternative industry, providing consumers with relaxation and stress reli… - [Vitality Tea Campaigns](https://www.trendhunter.com/trends/twinings-superblends): Twinings' Superblends are Boosted by Functional Additives & Ingredients (Category: Lifestyle) Implication: The use of functional additives and unique flavor combinations in tea products offers opportunities for innovation and differentiation in the tea industry. - [Beautifying Nighttime Lattes](https://www.trendhunter.com/trends/latte-mix): Vital Proteins' Latte Mix is Full of Ingredients to Support Rest (Category: Lifestyle) Implication: The beverage industry has an opportunity to develop more functional nighttime drinks with added health benefits, such as collagen, melatonin, GABA and ashwagandha root extract. - [Reformulated Sparkling CBD Beverages](https://www.trendhunter.com/trends/rhythm-sparkling-hemp-beverages): Rhythm Sparkling Hemp Beverages Increased its CBD Dosage (Category: Lifestyle) Implication: CBD beverage companies can take advantage of the trend of increasing CBD dosage and rebranding to better reflect the functionalities of their products. - [5-HTP-Infused CBD Drinks](https://www.trendhunter.com/trends/meda-sleep): The Meda Sleep Beverage Helps Ease Consumers to Sleep (Category: Lifestyle) Implication: CBD beverage industry can explore new product lines that incorporate different botanical ingredients for various wellness purposes. - [Relaxing Sparkling CBD Seltzers](https://www.trendhunter.com/trends/rhythm-dream): The Rhythm Dream CBD Seltzer Comes in Two Choices (Category: Marketing) Implication: CBD Seltzers have the potential to disrupt the alcoholic beverage market. - [Melatonin-Enriched Herbal Teas](https://www.trendhunter.com/trends/relaxing-herbal-tea): TeaWell Sleep Tea is a Relaxing Herbal Tea with Enhanced Benefits (Category: Lifestyle) Implication: The tea industry can explore opportunities for creating innovative sleep tea blends, incorporating functional ingredients, and exploring new packaging and delivery options. - [Ready-to-Drink Sleep Teas](https://www.trendhunter.com/trends/white-peach-sleep-tea): Blue Bear's White Peach Sleep Tea Needs No Steeping (Category: Lifestyle) Implication: The beverage industry has the opportunity to develop and launch ready-to-drink sleep beverages in various flavors and natural ingredients. - [Restful Beverage Sachets](https://www.trendhunter.com/trends/dreamaid-go): LIFEAID's DREAMAID GO! Supports Resting and Recharging (Category: Lifestyle) Implication: Opportunity for beverage companies to expand their product lines and offer sleep-supporting options. - [Cannabis-Powered Sleep Supplements](https://www.trendhunter.com/trends/evn-sleep-powder): Evn Sleep Powder Has 400mg of Full Spectrum CBD (Category: Lifestyle) Implication: The health and wellness industry can capitalize on the popularity of natural sleep supplements by creating innovative products with CBD and other natural ingredients. ## Recent trend clusters - [Gentle Diagnostics](https://www.trendhunter.com/protrends/home-heart-screening) (Lifestyle) - [Targeted Macros](https://www.trendhunter.com/protrends/functional-protein-ingredients) (Lifestyle) - [Flavor Borrowing](https://www.trendhunter.com/protrends/soft-drink-flavor-mashups) (Lifestyle) - [Silent Triage](https://www.trendhunter.com/protrends/passive-health-wearables) (Lifestyle) ## Trending in Lifestyle - [Holiday-Inspired Potato Chips](https://www.trendhunter.com/trends/holiday-inspired-potato-chips) - [Influencer-Curated Cafe Menus](https://www.trendhunter.com/trends/kit-keenan) - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Fashionable Frozen Yogurts](https://www.trendhunter.com/trends/aritzias-aok-caf) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)