# Melanin Serum Beauty brands are launching serums designed for melanin-rich skin types. By [Colin Smith](https://www.trendhunter.com/Colin96), Senior Insights Analyst | Published Mar 21, 2024 | Category: [Business](https://www.trendhunter.com/pro/category/business-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/melanin-serum ## Key Figures - Trend score: 5.0/10 - Evidence articles: 5 ## What is the Melanin Serum trend? **Melanin Serum:** Beauty brands are releasing skincare lineups specifically designed for melanin-rich skin. These collections include serums, moisturizers, and cleansers designed to reduce signs of aging and promote healthy skin in individuals with colored skin. These brands are backed or owned by people of color. ## The consumer insight behind the Melanin Serum trend When shopping for cosmetics, people of color in North America find challenges in finding reliable brands designed around their skin tones. These consumers gravitate toward local BIPOC-owned retailers due to the reliability and assurance that the products offered there are designed for them. In response to these preferences, brands are launching new skincare collections marketed explicitly toward consumers with melanin-rich skin, which enables stronger brand loyalty within these communities. ## At a Glance - Evidence: 5 featured examples - Articles from: Aug 18, 2022 to Mar 12, 2024 - Published: Mar 21, 2024 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Melanin Serum trend ### Skin Inclusivity Brands are launching skincare lines tailored specifically for melanin-rich skin to cater to underrepresented consumers and promote inclusivity in the beauty industry. ### Celebrity-Backed Brands Celebrities and public figures are collaborating with dermatologists to create skincare lines targeting specific skin concerns, leveraging their influence to reach a wider audience and promote diversity. ### Problem-Solving Formulas New skincare brands are developing problem-solving formulas that address unique skin concerns of diverse consumers, creating effective and inclusive products for a previously underserved market. ## What the Melanin Serum trend means for industry ### For Beauty and Skincare The beauty and skincare industry is being revolutionized by the development of products tailored specifically for melanin-rich skin, promoting diversity and inclusivity. ### For Celebrity Endorsements Celebrities entering the skincare market are influencing consumer preferences and driving innovation in the beauty industry by collaborating with dermatologists to address specific skin concerns. ### For Dermatologist-Developed Brands The emergence of dermatologist-founded skincare brands is offering specialized solutions for diverse skin types, creating opportunities for enhancing skincare products with expert knowledge and research. ## Workshop question How could your brand reach new audiences through partnerships and curated product lines? ## Trend signals for Melanin Serum Trend score 5.0 out of 10, from popularity 69%, activity 57%, freshness 22%. - Popularity: 69% - Activity: 57% - Freshness: 22% ## Examples of the Melanin Serum trend 5 featured examples from Aug 18, 2022 to Mar 12, 2024. - [Singer-Backed Melanin Skincare](https://www.trendhunter.com/trends/john-legend-1): John Legend Debuts a New Skincare Line for the Face and the Body (Category: Fashion) Implication: The Beauty and Personal Care industry can innovate by offering more specialized and inclusive products. - [Single-Dose Retinol Capsules](https://www.trendhunter.com/trends/common-heir-retinol-serum): Common Heir's Retinol Serum Was Made for Melanin-Rich Skin (Category: Fashion) Implication: Opportunity for companies to develop and market skincare products specifically for people with darker skin tones. - [Revitalizing Melanin-Targeted Skincare](https://www.trendhunter.com/trends/brownkind): brownkind Addresses Signs of Aging in Skin of Color (Category: Fashion) Implication: The beauty industry sees a rise in melanin-targeted products, driving a shift towards personalized and inclusive skincare solutions. - [Hyperpigmentation-Treating Serums](https://www.trendhunter.com/trends/omorovicza-even-tone): Omorovicza Released the Groundbreaking Daily Serum, Even Tone (Category: Fashion) Implication: The skincare industry is being disrupted by the rise of hyperpigmentation-specific products, targeted skincare solutions, and natural ingredients for even skin tone. - [Targeted Melanin Skincare](https://www.trendhunter.com/trends/kanu-skincare): Kanu Skincare is Optimized for Consumers with Melanin-Rich Complexions (Category: Fashion) Implication: The skincare industry has the opportunity to develop specialized products that cater to the unique needs of individuals with melanin-rich complexions, creating disruptive innovati… ## Recent trend clusters - [Keepsake Countdowns](https://www.trendhunter.com/protrends/holiday-countdown-gifts) (Business) - [Gentle Diagnostics](https://www.trendhunter.com/protrends/home-heart-screening) (Lifestyle) - [Targeted Macros](https://www.trendhunter.com/protrends/functional-protein-ingredients) (Lifestyle) - [Flavor Borrowing](https://www.trendhunter.com/protrends/soft-drink-flavor-mashups) (Lifestyle) ## Trending in Business - [Performance-Based Creator Ads](https://www.trendhunter.com/trends/creator-ad-platforms) - [Fashionable Frozen Yogurts](https://www.trendhunter.com/trends/aritzias-aok-caf) - [MIami Pop-Culture Shirts](https://www.trendhunter.com/trends/miami-pop-culture-shirts) - [Natural Deodorant Expansions](https://www.trendhunter.com/trends/target-beauty-studios) All articles: [Business](https://www.trendhunter.com/business)