# Mediterranean Drink Mediterranean spirits, wines are beers are gaining popularity in North America. By [Kalin Ned](https://www.trendhunter.com/knedelch), Research Writer | Published Jan 22, 2021 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/mediterranean-drinks ## Key Figures - Trend score: 4.2/10 - Evidence articles: 4 ## What is the Mediterranean Drink trend? **Mediterranean Drink:** Alcoholic beverages and non-alcoholic spirits that are inspired by the taste and traditions of the Mediterranean are entering the North American market. Brands are emphasizing such beverages for their authenticity and distinct cultural flavor. ## The consumer insight behind the Mediterranean Drink trend Conditioned by the expansion of globalization which makes different cultural traditions from around the world available in North America, consumers are embracing their adventurous spirit to test out recipes—be that of food, beverage, or skincare—from abroad. Rooted in a sense of curiosity that is inspired by the novelty of a new experience, consumers are feeling excited to engage in something unfamiliar and authentic. ## At a Glance - Evidence: 4 featured examples - Articles from: Oct 11, 2019 to Jan 21, 2021 - Published: Jan 22, 2021 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Mediterranean Drink trend ### Mediterranean-inspired Beverages Increasing demand for adventurous, culturally distinct and authentic alcoholic and non-alcoholic beverages made with Mediterranean ingredients are entering the North American market. ### Distilled Non-Alcoholic Spirits The rise in demand for non- and low-alcoholic options provides an opportunity to create innovative distilled non-alcoholic spirits, using traditional distilling methodologies with zesty and aromatic natural ingredients. ### Organic Wines with Modern Packaging There is an opportunity for companies to produce and introduce organic wines to the market, using a variety of natural ingredients inspired by Mediterranean wine-making traditions, and modern packaging to appeal to consumers. ## What the Mediterranean Drink trend means for industry ### For Beverage Industry The Mediterranean-inspired drinks and distilled non-alcoholic spirits offer opportunities for businesses to innovate and expand product ranges tailored to North American consumers' preference. ### For Packaging Industry The shift towards modern and sleek packaging in the ever-expanding organic wine market presents opportunities to build differentiation and cater to consumers looking for sustainability and aesthetic appeal. ### For Culinary Industry The use of Mediterranean ingredients for beverages provides opportunities for chefs to incorporate them into innovative culinary creations that satisfy consumers' demand for novel gastronomic experiences. ## Workshop question How can your brand emphasize culture in its offerings? ## Trend signals for Mediterranean Drink Trend score 4.2 out of 10, from popularity 58%, activity 58%, freshness 9%. - Popularity: 58% - Activity: 58% - Freshness: 9% ## Examples of the Mediterranean Drink trend 4 featured examples from Oct 11, 2019 to Jan 21, 2021. - [Aromatic Non-Alcoholic Drinks](https://www.trendhunter.com/trends/nonalcoholic-drinks): Memento Green Takes Inspiration from Mediterranean Plants (Category: Lifestyle) Implication: Beverage companies can capitalize on the non-alcoholic drink trend by creating new, innovative, and flavorful options for consumers. - [Modern Mediterranean Wine Selections](https://www.trendhunter.com/trends/mediterranean-wine): Galea is Expanding Its Beverage Range to the US (Category: Marketing) Implication: Companies producing alcoholic beverages have the opportunity to expand their product offerings to include natural and organic wine options for consumers. - [Distilled Non-Alcoholic Spirits](https://www.trendhunter.com/trends/distilled-nonalcoholic-spirit): Amplify is Bright, Zesty and Free from Alcohol (Category: Lifestyle) Implication: The beverage industry can explore new opportunities in producing and marketing distilled non-alcoholic spirits, tapping into a rising demand for alcohol alternatives. - [Authentic Barcelona-Brewed Beers](https://www.trendhunter.com/trends/estrella-damm-lager): Estrella Damm Lager Boasts 100% Natural Mediterranean Ingredients (Category: Lifestyle) Implication: The brewing industry can capitalize on the trend towards locally sourced ingredients, experimenting with new recipes and flavor profiles to create unique and authentic beers for c… ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)