# Meditative Pop-Up Meditative pop-up spaces remind consumers to mentally regroup. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Oct 25, 2018 | Category: [Business](https://www.trendhunter.com/pro/category/business-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/meditative-popup ## Key Figures - Trend score: 4.8/10 - Evidence articles: 6 ## What is the Meditative Pop-Up trend? **Meditative Pop-Up:** Lifestyle and fitness brands are creating and curating unique pop-ups that specialize in meditation. Primarily located in urban areas, these spaces offer time-strapped consumers a form of escapism in the middle of busy environments, while forging deeper connections with the brand offering that escapism. ## The consumer insight behind the Meditative Pop-Up trend In densely populated cities, the stressors that people face are ongoing. Whether they're financial, professional or environmental stressors, people living in these areas are increasingly turning to various self-care practices in order to cope and maintain their mental health. These individuals are likely to turn to brands that facilitate these meditative or self-care practices. ## At a Glance - Evidence: 6 featured examples - Articles from: May 6, 2017 to Sep 12, 2018 - Published: Oct 25, 2018 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Meditative Pop-Up trend ### Meditative Pop-Ups Brands are creating and curating pop-ups that offer meditation to individuals living in urban cities, as consumers increasingly turn to wellness practices to cope with chronic stressors. ### One-Day Festival Experiences The one-day festival format is popular for brands to offer immersive wellness experiences and promote brand engagement within a short time span. ### Mental Wellness Activities Brands are offering mental wellness activities and events to support conversations and awareness about mental health, which has become increasingly important for individuals to maintain their mental well-being. ## What the Meditative Pop-Up trend means for industry ### For Wellness and Fitness The growth of wellness and fitness industries is driven by consumers seeking to prioritize self-care and mental well-being. ### For Hospitality and Tourism Brands in the hospitality and tourism industry can leverage wellness experiences to enhance customer experiences and attract a new demographic of travelers. ### For Retail Retailers can use wellness pop-ups and events to enhance brand engagement, support mental wellness advocacy, and differentiate themselves from competitors. ## Workshop question Conceptualize a pop-up space that your brand could use to offer an experience-focused environment for its customers. ## Trend signals for Meditative Pop-Up Trend score 4.8 out of 10, from popularity 81%, activity 56%, freshness 8%. - Popularity: 81% - Activity: 56% - Freshness: 8% ## Examples of the Meditative Pop-Up trend 6 featured examples from May 6, 2017 to Sep 12, 2018. - [Urban Escapism Pop-Ups](https://www.trendhunter.com/trends/escape-the-city): Volvo's 'Escape the City in Your City' Offers Space to Find Serenity (Category: Autos) Implication: Automotive brands can leverage urban escapism pop-ups to showcase their brand values and connect with a younger, wellness-driven audience. - [Pop-Up Well-Being Playgrounds](https://www.trendhunter.com/trends/paradise-now): The 'Paradise Now' Urban Outdoor Spa Offers Complimentary Sessions (Category: Marketing) Implication: The hospitality industry can leverage the emerging trend of pop-up well-being experiences by offering a unique, immersive experience to guests, creating brand loyalty and differen… - [One-Day Athletic Festivals](https://www.trendhunter.com/trends/athletic-festival): Lululemon's 'Sweatlife the Festival' Offers Workouts, Meditation & More (Category: Lifestyle) Implication: One-day wellness festivals present a disruptive innovation opportunity for the fitness and wellness industry by providing attendees with a unique, immersive experience in a short… - [Mental Wellness Pop-Ups](https://www.trendhunter.com/trends/the-bakery): 'The Bakery' by Lidl Supports Discussions on Mental Health (Category: Lifestyle) Implication: Retailers can leverage pop-up spaces and events to engage customers, promote well-being, and differentiate their brand from competitors. - [Goat Yoga Sessions](https://www.trendhunter.com/trends/zen-room): Denver International Airport Opened a 'Zen Room' with Goats to Relax Travelers (Category: Lifestyle) Implication: Disruptive innovation opportunity: Create travel packages that combine wellness activities such as goat yoga with traditional sightseeing to cater to travelers seeking both relaxa… - [Aquatic Pop-Up Yoga Events](https://www.trendhunter.com/trends/popup-yoga): The 5.8 Undersea Restaurant Housed a Mindful Yoga Session (Category: Lifestyle) Implication: Disruptive innovation opportunity: Incorporate unique experiences, such as underwater yoga, into resort offerings to attract wellness-focused travelers seeking immersive and trans… ## Recent trend clusters - [Assisted Conversion](https://www.trendhunter.com/protrends/ai-assisted-checkout) (Business) - [Occasion Commerce](https://www.trendhunter.com/protrends/occasion-commerce) (Business) - [Autonomous Merchandising](https://www.trendhunter.com/protrends/autonomous-merchandising) (Business) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) ## Trending in Business - [Performance-Based Creator Ads](https://www.trendhunter.com/trends/creator-ad-platforms) - [MIami Pop-Culture Shirts](https://www.trendhunter.com/trends/miami-pop-culture-shirts) - [Natural Deodorant Expansions](https://www.trendhunter.com/trends/target-beauty-studios) - [Mini Beauty Stores](https://www.trendhunter.com/trends/little-luxuries-store) All articles: [Business](https://www.trendhunter.com/business)