# Meditative Pairing Services paired with meditation-based functions are on the rise. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Feb 7, 2019 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/meditative-pairing ## Key Figures - Trend score: 4.9/10 - Evidence articles: 4 ## What is the Meditative Pairing trend? **Meditative Pairing:** The continued prevalence of wellness culture has resulted in the pairing of meditation with various products and services. By combining meditation with their various offerings, brands are able to establish more authentic connections with wellness-minded customers. ## The consumer insight behind the Meditative Pairing trend The wellness-minded community is only growing as more consumers seek self-improvement and mental resilience. This is due in part to the constant broadcasting of the world's good and bad news online, making for a generation that is unable to turn away from global volatility. This creates a general sense of unrest, creating a greater need for a wellness focus across industries. ## At a Glance - Evidence: 4 featured examples - Articles from: Oct 2 to Oct 25, 2018 - Published: Feb 7, 2019 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Meditative Pairing trend ### Meditation Pairing Brands are combining meditation with their various offerings, and creating more authentic connections with wellness-minded customers, thereby establishing wellness focus across industries. ### Empowering Cannabis-Centric Platforms The wellness-minded community is growing and there is a need for affordable alternatives to expensive therapies and spas, which are being provided by women-of-color collective by creating a safe space to highlight and share the same love of cannabis. ### Emotion-Evoking Retail Space Concepts There is a forward-thinking within the context of the industry that meditative component and the infusion of sophistication within the enterprise is the future of retail space concepts. ## What the Meditative Pairing trend means for industry ### For Health and Wellness There is a need for wellness focus across industries and there is a growing market for products and services that promote physical, mental, and emotional health. ### For Design and Architecture Retail space concepts are becoming more sophisticated and imaginative in order to generate emotions and memories, transport the audience to a specific state of mind, and offer a shopping experience that complements the product being sold. ### For Fashion Industry In the fashion industry, there is a push for not only comfort-focused clothing but clothing that promotes self-acceptance and mindfulness through the use of guided meditations. ## Workshop question At what point in the path to purchase could your brand employ wellness-minded activities? ## Trend signals for Meditative Pairing Trend score 4.9 out of 10, from popularity 70%, activity 70%, freshness 8%. - Popularity: 70% - Activity: 70% - Freshness: 8% ## Examples of the Meditative Pairing trend 4 featured examples from Oct 2 to Oct 25, 2018. - [Emotion-Evoking Retail Space Concepts](https://www.trendhunter.com/trends/retail-space-concept): Andrés Reisinger Puts Emphasis on Meditation in His Designs (Category: Art & Design) Implication: Retailers can explore personalized and emotive retail space concepts to enhance customer engagement and create immersive experiences. - [Meditation-Paired Minimalist Swimwear Lines](https://www.trendhunter.com/trends/minimalist-swimwear): Balance Builds Its Business Around Simplicity & Style (Category: Lifestyle) Implication: Opportunity for disruptive innovation: Incorporating mindfulness and self-love practices into swimwear and other fashion products. - [Empowering Cannabis-Centric Platforms](https://www.trendhunter.com/trends/womenofcolor-collective): Women.Weed.Wifi is a Celebratory Women-of-Color Collective (Category: Pop Culture) Implication: Innovative platforms and collectives that empower women in the cannabis industry and educate consumers about cannabis are disrupting the traditional cannabis market. - [Meditation-Focused Flights](https://www.trendhunter.com/trends/flying-nerves): Virgin Australia is Quelling Flying Nerves With Meditation Programs (Category: World) Implication: Airlines can disrupt the travel industry by incorporating wellness and mindfulness programs to improve customer satisfaction and combat flying nerves. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)