# Meditation Pairing Brands are addressing digital fatigue and anxiety with new wellness features. By [Kalin Ned](https://www.trendhunter.com/knedelch), Research Writer | Published Dec 3, 2020 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/meditation-pairing ## Key Figures - Trend score: 3.2/10 - Evidence articles: 5 ## What is the Meditation Pairing trend? **Meditation Pairing:** Apps and video conferencing platforms are introducing built-in features and programming that will help consumers during their daily routines. Centered around mental health, these initiatives work toward staging interventions that help one build boundaries and healthy habits during COVID-19. ## The consumer insight behind the Meditation Pairing trend The guidelines put into place to manage the COVID-19 pandemic have contributed to digital fatigue linked to many hours spent working and socializing through screens. This has proven to be taxing on the mental health of consumers as many are finding it difficult to establish boundaries between work, social life, and personal time. In this space, many are looking to build healthier online routines and as a result, are looking for accessible tools in order to do so. ## At a Glance - Evidence: 5 featured examples - Articles from: Jul 23, 2020 to Apr 13, 2022 - Published: Dec 3, 2020 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Experience](https://www.trendhunter.com/megatrend/experience), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Meditation Pairing trend ### Digital Well-being Features As consumers struggle with digital fatigue due to COVID-19, brands are introducing features that promote mental health and well-being during daily digital routines. ### Meditation Pairing Apps and dating platforms are partnering with meditation companies to help users incorporate mindfulness practices into their daily lives and combat anxiety and stress. ### Virtual Fatigue Campaigns Video conferencing platforms and non-profits are launching initiatives to encourage personal boundaries and reduce screen time to combat the physical and mental health effects of virtual fatigue. ## What the Meditation Pairing trend means for industry ### For Mental Health Tech There is an opportunity for mental health tech companies to create innovative solutions that address the mental health challenges arising from digital fatigue and stress of COVID-19. ### For Wellness Tourism The rise in demand for mental well-being practices presents an opportunity for the wellness tourism industry to create unique travel experiences that incorporate meditation, mindfulness, and other self-care practices. ### For Corporate Wellness Brands can capitalize on the demand for virtual wellness initiatives to improve employee well-being, engagement, and productivity in the remote work environment. ## Workshop question How can your brand assist consumers in building healthier online habits? ## Trend signals for Meditation Pairing Trend score 3.2 out of 10, from popularity 56%, activity 30%, freshness 11%. - Popularity: 56% - Activity: 30% - Freshness: 11% ## Examples of the Meditation Pairing trend 5 featured examples from Jul 23, 2020 to Apr 13, 2022. - [Dating App Meditations](https://www.trendhunter.com/trends/hinge-and-headspace): Hinge and Headspace are Offering 2 Guided Meditations to Help Date Anxiety (Category: Lifestyle) Implication: Disruptive innovation opportunity: Integrate mental health and mindfulness features into dating apps to enhance the overall user experience and promote emotional well-being. - [Meditative Friendship Apps](https://www.trendhunter.com/trends/headspace-minis): Headspace Minis Share Meditations to Do with a Friend Within Snapchat (Category: Life-Stages) Implication: Disruptive innovation opportunity: Building innovative mobile applications that combine social media functionalities with meditation and emotional support features. - [Meditative Baking Videos](https://www.trendhunter.com/trends/maltesers-meditation): The Maltesers Meditation Series Shares Soothing Sensory Experiences (Category: Lifestyle) Implication: Brands in the food and beverage industry can capitalize on the trend of meditative cooking and baking by creating soothing and calming content that features their products. - [Virtual Fatigue Campaigns](https://www.trendhunter.com/trends/virtual-fatigue-campaign): Zoom and the American Heart Association are Working to Battle Fatique (Category: Lifestyle) Implication: Companies in the video conferencing space can innovate by integrating features into their platforms that promote virtual wellness and fatigue solutions. - [Soothing WFH Features](https://www.trendhunter.com/trends/microsoft-teams-feature): The New Microsoft Teams Feature Helps Consumers with Health and Productivity (Category: Lifestyle) Implication: The technology industry can explore creating new features and platforms that support wellness and work-life balance for remote workers. ## Recent trend clusters - [Delegated Interfaces](https://www.trendhunter.com/protrends/delegated-interfaces) (Tech) - [Adaptive Controls](https://www.trendhunter.com/protrends/adaptive-controls) (Tech) - [Desk Systems](https://www.trendhunter.com/protrends/desk-systems) (Tech) - [Spatial Refinement](https://www.trendhunter.com/protrends/spatial-refinement) (Tech) ## Trending in Tech - [Decor-Led Home Projectors](https://www.trendhunter.com/trends/decor-led-home-projectors) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Tech](https://www.trendhunter.com/tech)