# Medicinal Fad Lozenges and mints are now adopting various food industry fads. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Oct 5, 2017 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/medicinal-fad ## Key Figures - Trend score: 2.3/10 - Evidence articles: 5 ## What is the Medicinal Fad trend? **Medicinal Fad:** Lozenges and mints have traditionally been used for minor health-related throat irritations, but brands that make them are now infusing them with various food industry fads – as they seek to overthrow the "classic" associations that most often come to mind with these items. As traditional products in any industry are slowly being replaced by personalized or novelty ones, the incorporation of dietary fads into an oft overlooked item allows it to cater to a more experiential consumer. ## At a Glance - Evidence: 5 featured examples - Articles from: Jan 15, 2016 to Oct 4, 2017 - Published: Oct 5, 2017 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Curation](https://www.trendhunter.com/megatrend/curation), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Medicinal Fad trend ### Personalized and Novelty Products As traditional products in any industry are slowly being replaced by personalized or novelty ones, there is an opportunity to incorporate dietary fads into traditionally made items, in order to cater to a more experiential consumer. ### All-Natural Supplements Alternative all-natural herbal supplements infused within lozenges and mints opens up an opportunity for companies to target consumers by promoting wellness as well as offering alternatives to unhealthy sugary snacks. ### Cannabis Infused Products The growing popularity of the cannabis industry presents an opportunity for the creation of unique confectionery goods like cannabis infused mint drops offering consumers an alternative way to consume THC. ## What the Medicinal Fad trend means for industry ### For Health and Wellness By incorporating various dietary fads and all-natural supplements into lozenges and mints these items can be positioned as wellness products. ### For Confectionery Industry Infusing traditional mint lozenges with new flavors like spiced pumpkin and mints with energy enhancing supplements presents an opportunity to target consumers looking for different snack alternatives. ### For Cannabis Industry With increasing legalisation of cannabis, companies can create edible confectionery products infused with THC much like cannabis matcha mints which provides an alternative way to consume the drug. ## Workshop question How can your brand accommodate more "current" fads in its industry to make some of its traditional offerings more dynamic? ## Trend signals for Medicinal Fad Trend score 2.3 out of 10, from popularity 32%, activity 29%, freshness 8%. - Popularity: 32% - Activity: 29% - Freshness: 8% ## Examples of the Medicinal Fad trend 5 featured examples from Jan 15, 2016 to Oct 4, 2017. - [Medical Cannabis Mints](https://www.trendhunter.com/trends/matcha-mint): Kiva Confections' Moroccan Matcha Mints Include a Small Dose of THC (Category: Lifestyle) Implication: Companies within the cannabis industry can look to create confectionery products infused with cannabis such as Kiva Confections' Moroccan Matcha Mints. - [Eco-Friendly Mint Tubes](https://www.trendhunter.com/trends/mint-container): Sencha Naturals' Mint Containers are Easy on the Environment (Category: Lifestyle) Implication: The food and beverage industry can capitalize on the trend of biodegradable packaging by creating eco-friendly packaging options for products. - [Spiced Pumpkin Cough Drops](https://www.trendhunter.com/trends/cough-suppressant-drops): CVS Health's Cough Suppressant Drops Adopt an Autumnal Flavor (Category: Lifestyle) Implication: The pharmaceutical industry can embrace the trend of creating flavored cough suppressant drops to offer consumers a more enjoyable and unique experience in managing coughs and sor… - [Naturally Energizing Mints](https://www.trendhunter.com/trends/essential-mints): 'Essential Mints' are Enriched with Functional Herbal Supplements (Category: Lifestyle) Implication: Industry can capitalize on the growing demand for healthier and convenient energy options. - [Craving Control Lozenges](https://www.trendhunter.com/trends/stop-sugar-cravings): 'Crave Crush' is a Supplement to Help Stop Sugar Cravings (Category: Lifestyle) Implication: Companies in the health and wellness supplements industries have the opportunity to innovate and develop natural supplements that suppress cravings and help individuals manage the… ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)