# Medicinal Bamboo Bamboo is used as an ingredient in medicinal and health-focused products. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Jul 17, 2019 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/medicinal-bamboo ## Key Figures - Trend score: 3.1/10 - Evidence articles: 4 ## What is the Medicinal Bamboo trend? **Medicinal Bamboo:** The incorporation of bamboo into health-focused products like bandages and supplements showcases how brands are responding to consumers' changing purchase habits. This shift comes as the environmentally friendly and natural "wellness" movement is increasingly prioritized by modern consumers. ## The consumer insight behind the Medicinal Bamboo trend Within recent years consumers have become increasingly aware of functional ingredients in personal care, food, and beverage. The desire for such ingredients reflects the increased focus consumers are placing on their health and wellness. With such ingredients being incorporated into products consumers are already purchasing, consumers can access the benefits in a convenient and familiar format. ## At a Glance - Evidence: 4 featured examples - Articles from: Jan 14 to May 3, 2019 - Published: Jul 17, 2019 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Medicinal Bamboo trend ### Bamboo as a Functional Ingredient The incorporation of bamboo into health-focused products showcases how brands are responding to the wellness movement and consumers' desire for functional, natural ingredients. ### Collagen Supplements for Health and Beauty Companies like Vital Proteins and Garden of Life are expanding their collagen supplement lines to meet consumer demand for convenient, natural solutions to support everything from digestion and immune system function to glowing skin and healthy hair. ### Natural and Sustainable Wound Care PATCH's organic natural bandages are a next-generation solution for wound care that helps consumers reduce their footprint, offering a variety of solutions for every day protection, kids, soothing and detoxifying needs. ## What the Medicinal Bamboo trend means for industry ### For Personal Care and Wellness The desire for functional ingredients and natural, wellness-focused solutions is changing the personal care and wellness industries, with bamboo and collagen being key ingredients for innovation. ### For Supplements and Nutrition As consumers increasingly seek out convenient and natural solutions to support their health, the supplements and nutrition industry is responding by expanding their offerings and incorporating ingredients like collagen and bamboo. ### For Sustainability and Eco-friendly Products Companies like PATCH are disrupting the wound care industry by offering natural, biodegradable solutions that help consumers reduce their environmental impact and meet their sustainability goals. ## Workshop question How could your brand better prioritize sustainable ingredients or production? ## Trend signals for Medicinal Bamboo Trend score 3.1 out of 10, from popularity 46%, activity 38%, freshness 8%. - Popularity: 46% - Activity: 38% - Freshness: 8% ## Examples of the Medicinal Bamboo trend 4 featured examples from Jan 14 to May 3, 2019. - [Compostable Bamboo Bandages](https://www.trendhunter.com/trends/natural-bandage): PATCH's Natural Bandages Feature Bamboo Fibre and Mineral Adhesive (Category: Eco) Implication: The use of bamboo-based materials in PATCH's bandages suggests opportunities for green innovation in medical supply production. - [Collagen-Enriched Creamers](https://www.trendhunter.com/trends/collagen-creamer): Vital Proteins' Mocha Collagen Creamer Offers Beauty & Health Benefits (Category: Lifestyle) Implication: The health and wellness industry can capitalize on the growing demand for collagen-enhanced products, offering innovative creamers and supplements. - [Nourishing Hair Growth Supplements](https://www.trendhunter.com/trends/hair-growth-supplement): The Physician's Choice Hair Growth Formula Promotes Volume (Category: Lifestyle) Implication: The health and wellness industry can tap into the demand for dietary hair growth supplements by offering innovative products that nourish hair and promote volume. - [Beautifying Collagen Supplements](https://www.trendhunter.com/trends/collagen-beauty): Garden of Life's Collagen Beauty Line Supports Radiance (Category: Lifestyle) Implication: Innovating the dietary supplement industry by offering non-GMO, organic, and keto/paleo-friendly ingredients. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)