# Media Feminization Communication outlets customize content to female audiences. By [Jordy E](https://www.trendhunter.com/JordyEleni) | Published Aug 4, 2015 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/media-feminization ## Key Figures - Trend score: 3.2/10 - Evidence articles: 4 ## What is the Media Feminization trend? **Media Feminization:** New forms of communications are customizing content based on issues, needs and interests specific to women. On top of addressing a powerful, unique and dynamic audience base, this media shift is aligned with global socio-political changes influencing surges in feminism and gender equality. As a result, brands are tuning into matters central to both women and men. ## At a Glance - Evidence: 4 featured examples - Articles from: May 6 to Aug 4, 2015 - Published: Aug 4, 2015 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Authenticity](https://www.trendhunter.com/megatrend/authenticity), [Many to Many](https://www.trendhunter.com/megatrend/many-to-many) ## Audience - Gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Media Feminization trend ### Customized Content for Women As socio-political movements influence surges in feminism and gender equality, businesses are tuning into women-specific issues, needs and interests, offering unique and dynamic content. ### Niche Social Networks Exclusive social networks are being favored by niche audiences looking for more authentic connections, catering to everything from motherhood to feminist agendas. ### Female-Empowering Media Businesses are challenging societal standards by creating female-focused media which tackles topics ranging from politics to sex, promoting and supplying content geared directly towards women. ## What the Media Feminization trend means for industry ### For Media and Entertainment Media and entertainment industries have the opportunity to create innovative campaigns and movements which provide females a powerful, unique and dynamic audience base. ### For Social Networking Niche social networks such as LMBang, offer unique opportunities for women to connect on everything from healthcare to fashion, home and lifestyle tips. ### For Advertising and Marketing The creation of female-empowering content presents businesses with the opportunity to challenge existing societal norms, incorporating sexuality, religion, and lifestyle. ## Trend signals for Media Feminization Trend score 3.2 out of 10, from popularity 55%, activity 32%, freshness 8%. - Popularity: 55% - Activity: 32% - Freshness: 8% ## Examples of the Media Feminization trend 4 featured examples from May 6 to Aug 4, 2015. - [Feminist Social Media Logos](https://www.trendhunter.com/trends/facebook-friend-icon): The Facebook Friend Icon is Redesigned to Put the Woman First (Category: Social Good) Implication: The Facebook Friend Icon redesign presents an opportunity for other social media platforms to reconsider their visual representation and promote inclusivity. - [Celebrity Feminist Newsletters](https://www.trendhunter.com/trends/lena-dunham-newsletter): The Lena Dunham Newsletter For Young Women Will Launch This Fall (Category: Pop Culture) Implication: The rise of feminist newsletters presents disruptive innovation opportunities in traditional media channels, including print, television, and radio. - [Female-Focused TV Channels](https://www.trendhunter.com/trends/female-channel): This New Women's Interest Channel from Vice Focuses on Female Content (Category: Tech) Implication: Opportunity to create female-focused TV channels and online platforms that cater to women's interests. - [Maternal Web Communities](https://www.trendhunter.com/trends/lmbang): China's LMBang Social Network is an Online 'Hot Moms Group' (Category: Tech) Implication: Social media platforms can create exclusive networks for niche audiences to enhance user engagement and satisfaction. ## Recent trend clusters - [Delegated Interfaces](https://www.trendhunter.com/protrends/delegated-interfaces) (Tech) - [Adaptive Controls](https://www.trendhunter.com/protrends/adaptive-controls) (Tech) - [Desk Systems](https://www.trendhunter.com/protrends/desk-systems) (Tech) - [Spatial Refinement](https://www.trendhunter.com/protrends/spatial-refinement) (Tech) ## Trending in Tech - [Decor-Led Home Projectors](https://www.trendhunter.com/trends/decor-led-home-projectors) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Self-Cleaning Smart Vacuums](https://www.trendhunter.com/trends/tinecos-pure-one-station-5) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) All articles: [Tech](https://www.trendhunter.com/tech)