# Meaty Libation The exploratory tone of foodie culture crosses boundaries into savory alcohol. By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published May 8, 2015 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/meaty-libation ## Key Figures - Trend score: 2.4/10 - Evidence articles: 6 ## What is the Meaty Libation trend? **Meaty Libation:** Foodie culture is a movement based in exploration and experience, which has moved beyond edibles and into alcohol beverages with flavor-reversal ideas such as meat-flavored alcohol. This particular idea points to a more hearty, comforting approach to drinking. The familiarity of the meat products allows consumer to explore within familiar boundaries. ## At a Glance - Evidence: 6 featured examples - Articles from: May 7, 2015 to Mar 4, 2016 - Published: May 8, 2015 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Nostalgia](https://www.trendhunter.com/megatrend/nostalgia) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe, Asia ## Themes within the Meaty Libation trend ### Savory Cocktails Creating savory cocktails by infusing meat flavors into alcoholic beverages creates a new way for consumers to explore flavor boundaries and offers an opportunity for bars and restaurants to attract adventurous clientele. ### Edible Drinking Straws Innovating on sustainable drinking practices by using edible drinking straws, such as those made of meat, presents opportunities for companies to be eco-friendly and stand out in the market. ### Sweet and Savory Blends Blending sweet and savory flavors, like maple and bacon or yellow tomatoes and bacon, appeals to the rising trend of experimental taste profiles and can be a unique product offering for food and beverage companies. ## What the Meaty Libation trend means for industry ### For Food and Beverage Companies in the food and beverage industry can take advantage of developing savory and unusual flavor combinations that will interest experimental consumers. ### For Hospitality Bars and restaurants can use savory cocktails and edible drinking straws to offer exciting experiences that stand out from competitors and grab the attention of adventurous clientele. ### For Sustainability Companies can appeal to eco-friendly consumers by innovating on sustainable drinking practices, such as the use of edible drinking straws, made of biodegradable materials or by-products, like meat straws. ## Workshop question Can your brand play into new markets by combining industries that are associated, but not directly linked to your own? ## Trend signals for Meaty Libation Trend score 2.4 out of 10, from popularity 32%, activity 32%, freshness 8%. - Popularity: 32% - Activity: 32% - Freshness: 8% ## Examples of the Meaty Libation trend 6 featured examples from May 7, 2015 to Mar 4, 2016. - [Floral Bacon Bloody Marys](https://www.trendhunter.com/trends/tomato-cocktail): This Tomato Cocktail Features Celery Ice and Edible Flowers (Category: Lifestyle) Implication: Restaurants and Bars can capitalize on the trend of unconventional cocktails to attract foodies and cocktail enthusiasts looking for unique dining experiences. - [Lobster-Infused Beers](https://www.trendhunter.com/trends/boiled-lobsters): This Seafood-Inspired Brew is Infused with a Dozen Boiled Lobsters (Category: Lifestyle) Implication: Craft breweries can experiment with adding seafood flavors to their beers to create a distinct product that sets them apart from traditional beer companies. - [Maple Bacon Coffee Blends](https://www.trendhunter.com/trends/bacon-coffee): Boss Hog's Coffee Range Blends Sweet and Savory Flavor Profiles (Category: Lifestyle) Implication: The specialty coffee industry can tap into the growing demand for unique coffee blends by exploring the use of unconventional ingredients such as meat. - [Meaty Cocktail Straws](https://www.trendhunter.com/trends/cocktail-straw): This Decadent Bloody Mary is Topped With a Pepperette Drinking Straw (Category: Lifestyle) Implication: Food and beverage companies can experiment with adding meat-based garnishes and developing edible straws to appeal to consumers looking for unique and eco-friendly products. - [Steak-Infused Cocktails](https://www.trendhunter.com/trends/meat-drink): The Macdonald Windsor Celebrates Beef Week with an Upscale Meat Drink (Category: Lifestyle) Implication: Hotels and upscale restaurants can create exclusive and innovative food and drink options to differentiate themselves in a crowded market. - [Savory Yogurt Drinks](https://www.trendhunter.com/trends/turkish-drink): This Traditional Turkish Drink is Made from Yogurt and Salt (Category: Lifestyle) Implication: Opportunity for food and beverage companies to innovate in the yogurt drink market. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)