# Animal-Free Festivity Traditional holiday recipes are augmented with the vegan consumer in mind. By [Michael Hemsworth](https://www.trendhunter.com/Michael.Hemsworth), Contributing Researcher | Published Jan 6, 2015 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/meatless-festivities ## Key Figures - Trend score: 2.4/10 - Evidence articles: 5 ## What is the Animal-Free Festivity trend? **Animal-Free Festivity:** Meat-free consumers are rebelling against turkey and dairy-laden goods by switching up traditional ingredients to make holiday meals more sustainable. As the health boom encourages consumers to think more critically about nutrition, vegan versions of holiday fare make cuisine more applicable for all. ## At a Glance - Evidence: 5 featured examples - Articles from: Nov 19, 2014 to Dec 17, 2015 - Published: Jan 6, 2015 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Themes within the Animal-Free Festivity trend ### Plant-Based Holiday Meals Consumer demand for meat-free holiday meal options, creating an opportunity for plant-based substitutes and alternative ingredients for traditional holiday ingredients. ### Health and Sustainability Concerns Consumers are becoming more health-conscious and environmentally aware. This presents an opportunity for food companies to create healthier and more eco-friendly holiday offerings. ### Alternative Dessert Options The rise of dietary restrictions and alternative lifestyles has sparked demand for healthy and creative dessert alternatives to traditional holiday sweets. ## What the Animal-Free Festivity trend means for industry ### For Plant-based Food Industry The plant-based food industry has the opportunity to create new and innovative holiday meal options which appeal to the growing consumer demand for plant-based diets. ### For Sustainable Food Industry The sustainable food industry can create more environmentally-friendly products to cater to holiday season consumers who are interested in sustainable living and reducing their carbon footprint. ### For Health and Wellness Industry The health and wellness industry has the opportunity to provide companies with the necessary guidance and resources for them to create healthy alternatives for traditional holiday ingredients and desserts. ## Trend signals for Animal-Free Festivity Trend score 2.4 out of 10, from popularity 36%, activity 27%, freshness 8%. - Popularity: 36% - Activity: 27% - Freshness: 8% ## Examples of the Animal-Free Festivity trend 5 featured examples from Nov 19, 2014 to Dec 17, 2015. - [Vegan Seasonal Beverages](https://www.trendhunter.com/trends/vegan-eggnog): Free People's Vegan Eggnog Recipe is a Raw Take on a Christmas Classic (Category: Lifestyle) Implication: The food and beverage industry can capitalize on creating vegan, plant-based, and raw products to cater to a growing market of health-conscious consumers. - [Raw Christmas Cakes](https://www.trendhunter.com/trends/dessert-pots): These Frozen Dessert Pots are Perfect for the Holiday Season (Category: Lifestyle) Implication: The health food industry can capitalize on the trend towards healthier holiday desserts by offering a wider variety of raw, organic, and healthy treats. - [Vegan Nut Roasts](https://www.trendhunter.com/trends/nut-roast): Tesco's Meat-Free Nut Roast is an Option for Vegan Holiday Celebrations (Category: Lifestyle) Implication: Disruptive innovation opportunities to create new plant-based food products for the holiday season. - [Paleo Eggnog Cakes](https://www.trendhunter.com/trends/eggnog-cake1): This Gingerbread Torte is Made with Gluten-Free Ingredients (Category: Lifestyle) Implication: The health food industry can capitalize on the trend towards vegan desserts by developing and promoting innovative plant-based products that cater to individuals with dietary rest… - [Vegan Turkey Substitutes](https://www.trendhunter.com/trends/turkey-alternative): Gardein's Turk'y Cutlet is a Great Plant-Based Turkey Alternative (Category: Lifestyle) Implication: The rise in demand for vegan turkey substitutes creates a market opportunity for companies in the plant-based food industry to develop innovative and delicious alternatives to tra… ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)