# Meat Chip Snack brands offer "chips" that come in the form of various crispy meats. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Jun 13, 2018 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/meat-chip ## Key Figures - Trend score: 4.4/10 - Evidence articles: 5 ## What is the Meat Chip trend? **Meat Chip:** Brands are amalgamating the popular snacks chips and jerky by offering literal "meat chips," crispy pieces of preserved meat that come packaged in convenient, to-go bags. This shift indicates the potential in combining seemingly unrelated products in adjacent industries to cater to consumers' novelty-based purchase decisions. ## At a Glance - Evidence: 5 featured examples - Articles from: Mar 15, 2017 to Jun 12, 2018 - Published: Jun 13, 2018 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Curation](https://www.trendhunter.com/megatrend/curation), [Simplicity](https://www.trendhunter.com/megatrend/simplicity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Meat Chip trend ### Meat Chip Snacks The introduction of meat chips indicates the potential to combine different products in adjacent industries with novel features. ### Protein-rich Snacks The rise in popularity of high protein diets has led to the development of protein-rich snacks with meat-based alternatives to traditional crunchy snacks. ### Plant-Based Meat Replicas The emergence of plant-based start-up companies creating meat replicas indicate an increasing demand for vegan snack options through authentically replicated seasoning and texture. ## What the Meat Chip trend means for industry ### For Food and Beverage Industry Food and beverage industry professionals can leverage the trend and introduce meat chip snacks with exotic flavors and varieties, that are crunchy and satisfying, as niche products. ### For Health and Wellness Industry Health and wellness industry professionals can capitalize on offering protein-rich snacks as a healthy snacking alternative for consumers seeking a meat-based alternative. ### For Plant-Based Industry Professionals in the plant-based industry can harness the trend towards developing meat replicas with seasoned and textured plant-based options as playful, fun and cool vegan snack brands. ## Workshop question Consider an adjacent industry, product or service that your brand could collaborate with. ## Trend signals for Meat Chip Trend score 4.4 out of 10, from popularity 74%, activity 49%, freshness 8%. - Popularity: 74% - Activity: 49% - Freshness: 8% ## Examples of the Meat Chip trend 5 featured examples from Mar 15, 2017 to Jun 12, 2018. - [Libation-Friendly Meat Chips](https://www.trendhunter.com/trends/made-for-drink): The Made for Drink Meat Snacks are Crunchy and Satisfying (Category: Lifestyle) Implication: Companies in the food and beverage industry can explore innovative meat-based snacks and develop unique flavors to stand out in the crowded snacking market. - [Chicken Protein Chips](https://www.trendhunter.com/trends/chicken-chips): Wilde Brands' Chicken Chips Boast 15 Grams of Protein Per Bag (Category: Lifestyle) Implication: Disruptive innovation opportunity: Incorporating unconventional ingredients and manufacturing processes to produce unique and nutritious snack options. - [Crunchy Protein-Rich Meat Chips](https://www.trendhunter.com/trends/high-protein-chips): The Gone Rogue High Protein Chips are a Tasty Snack Alternative (Category: Lifestyle) Implication: Opportunity to create healthier and more satisfying snack options for consumers. - [Plant-Based Pork Rind Snacks](https://www.trendhunter.com/trends/bacon-chips): Outstanding Foods' Pigless Bacon Chips Appeal to the Omnivore Palate (Category: Lifestyle) Implication: The plant-based food industry can exploit the growing demand for snack options that are environmentally friendly and cater to various dietary preferences. - [Bacon Snack Cups](https://www.trendhunter.com/trends/bacon-cup): This 'Snack Bacon Cup' Provides a Crispy Alternative to Potato Chips (Category: Lifestyle) Implication: Exploring new meat snack innovations to tap wider consumer markets. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)