# McDiversification McDonalds is pushing the limits with unique ad campaigns. By [Bianca](https://www.trendhunter.com/bianca), Brand & Innovation Strategist | Published Sep 26, 2008, updated Nov 19, 2009 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/mcdiversification-mcdonalds-is-experimented-with-all-sorts-of-unique-ad-cam ## Key Figures - Trend score: 5.9/10 - Evidence articles: 11 ## What is the McDiversification trend? **McDiversification:** McDonalds isn’t a company people typically associate with killer advertisements, but they have really ramped up their marketing game. What’s interesting is that they aren’t sticking to a specific ad genre, but are testing the waters of everything from viral marketing to living eco billboards. ## At a Glance - Evidence: 11 featured examples - Articles from: Feb 4 to Jun 27, 2008 - Published: Sep 26, 2008 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the McDiversification trend ### Interactive Advertising McDonald's is testing the waters of everything from viral marketing to living eco billboards, indicating the growing trend of interactive and innovative advertising. ### Mobile Loyalty Programs McDonald's Japan has started an innovative new Contactless Coupon loyalty and payment program that has been under development for nearly a year, suggesting a growing trend in the use of mobile technologies for loyalty programs. ### Employee Branding McDonald's staff attire and environment has been revamped in recent ads, suggesting a growing trend in leveraging brand-consciousness among employees as highly visible brand ambassadors. ## What the McDiversification trend means for industry ### For Marketing and Advertising Interactive advertising campaigns and creative billboards are on the rise, creating a disruptive innovation opportunity in the marketing and ad industry. ### For Mobile Technology Mobile loyalty programs are becoming increasingly popular, indicating a growing trend in the use of mobile technologies as a platform for marketing and customer loyalty. ### For Employee Wellbeing and Satisfaction Employee branding is gaining traction as an important aspect of brand visibility, representing an opportunity for companies to leverage employee wellbeing and satisfaction to better represent their brand. ## Trend signals for McDiversification Trend score 5.9 out of 10, from popularity 84%, activity 86%, freshness 8%. - Popularity: 84% - Activity: 86% - Freshness: 8% ## Examples of the McDiversification trend 11 featured examples from Feb 4 to Jun 27, 2008. - [Racist McDonalds Ad?](https://www.trendhunter.com/trends/mcdonalds-individuals): Look Closer : Individuals (Category: Marketing) Implication: Opportunity for advertising agencies to push boundaries and create impactful campaigns that challenge societal norms. - [2 Creative McDonald's Ads](https://www.trendhunter.com/trends/mcdonalds-ads-wifi-drive-thru): WiFi + 24/7 Drive Thru (Category: Marketing) Implication: Opportunity to use creative advertising to differentiate from competitors. - [Puzzle Billboards](https://www.trendhunter.com/trends/mcdonalds-puzzle-billboard): McDonald's Sort Your Head Out Campaign (Category: Marketing) Implication: The advertising and marketing industry can benefit from incorporating interactive, unconventional and creative methods for reaching consumers. - [White Space in Ads](https://www.trendhunter.com/trends/white-space-mcdonalds): McDonalds Draws a Blank (Category: Marketing) Implication: Opportunity for ad agencies and marketers to experiment with minimalist ad designs and leverage curiosity-driven branding techniques. - [Wind-Up Promotional Toys](https://www.trendhunter.com/trends/mcdonalds-coffee): McDonald's Cranks it Up for Coffee (Category: Marketing) Implication: Opportunity for disruptive innovation in the advertising industry with the integration of technology and interactive elements in print ads. - [Ads That Can Only Be Read At Night](https://www.trendhunter.com/trends/mcdonalds-night): McDonald's Creative Night Adshell (Category: Lifestyle) Implication: The advertising and marketing industry can explore new techniques and technologies to create interactive outdoor ads that capture attention and boost brand awareness. - [German McDonald's Viral](https://www.trendhunter.com/trends/mcdonalds-huettengaudi-move-your-lederhosn): Move Your Lederhos'n (Category: Pop Culture) Implication: Fast food chains can take advantage of viral advertising to reach a wide audience and promote new menu items. - [Sheltervertising](https://www.trendhunter.com/trends/sheltervertising-mcdonalds-creative-outdoor-billboards): McDonald's Creative Outdoor Billboards (Category: Lifestyle) Implication: Disruptive innovation opportunities in developing new and creative strategies to capture consumer attention through unique advertising campaigns. - [McDonalds by Mobile](https://www.trendhunter.com/trends/mcdonalds-japan-contactless): Japan's RFID Contactless Coupon Program (Category: Tech) Implication: The food and beverage industry can implement mobile loyalty programs and contactless payment options to enhance customer experiences and attract tech-savvy customers. - [McDonalds Makeover](https://www.trendhunter.com/trends/mc-donalds-gets-a-fashion-makeover): Hip Store, Sleek Uniforms (Category: Business) Implication: Fast food chains can improve employee satisfaction and customer perception by investing in stylish uniform designs and updated interior designs. - [Overly Stimulating Ads](https://www.trendhunter.com/trends/swedish-mcdonalds-coffee-ads): Swedish McDonalds Coffee Ads (Category: Lifestyle) Implication: Innovative and disruptive ad campaigns can revolutionize the advertising industry and help brands stand out in a saturated market. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)