# Maximizing Design Travel brands employ the psychological impacts of design. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Aug 31, 2017 | Category: [Art & Design](https://www.trendhunter.com/pro/category/modern-art-and-design-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/maximizing-design ## Key Figures - Trend score: 4.3/10 - Evidence articles: 4 ## What is the Maximizing Design trend? **Maximizing Design:** Brands are accommodating growing populations with reinvented designs that maximize space in travel-related services. Reformatting seating through design features like staggering and "standing seats" offers the illusion of enhanced space, while seating more people in the same capacity. This mutually beneficial reframing speaks to the impact of design, as it goes further than physically impacting space by psychologically impacting those within it. ## At a Glance - Evidence: 4 featured examples - Articles from: Sep 21, 2016 to Aug 31, 2017 - Published: Aug 31, 2017 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Maximizing Design trend ### Space-maximizing seating Designs for space-maximizing seating are being developed and implemented across various modes of transportation to accommodate growing populations. ### Adaptive and flexible designs New designs that offer adaptability and flexibility to transportation vehicles and spaces can maximize efficiency and potential profits while reducing pollution. ### Whimsical and visually bold seating Creative seating arrangements with unique shapes and aesthetics are being used to enhance public spaces and create visual focal points. ## What the Maximizing Design trend means for industry ### For Transportation Transportation industries can take advantage of space-maximizing seating designs and adaptive/flexible solutions to create more efficient and sustainable vehicles and spaces. ### For Furniture and Design Furniture and design industries can create visually bold and whimsical seating solutions for public spaces and transportation vehicles. ### For Hospitality and Travel Hospitality and travel industries can utilize new space-maximizing seating designs to accommodate growing populations and enhance the travel experience for customers. ## Workshop question How can your brand employ the use of design to re-shift consumers' perspective on the more negative or cumbersome aspects of it? ## Trend signals for Maximizing Design Trend score 4.3 out of 10, from popularity 57%, activity 64%, freshness 8%. - Popularity: 57% - Activity: 64% - Freshness: 8% ## Examples of the Maximizing Design trend 4 featured examples from Sep 21, 2016 to Aug 31, 2017. - [Space-Saving Train Seats](https://www.trendhunter.com/trends/priestmangoode): PriestmanGoode's Seat Design Can Increase Capacity by 30 Percent (Category: Autos) Implication: The transportation industry can benefit from implementing space-saving seating designs to increase train capacity. - [Space-Maximizing Airplane Seats](https://www.trendhunter.com/trends/sideslip-seat): The Side-Slip Seat System Makes the Middle Spot More Desirable (Category: World) Implication: The airline industry has an opportunity to invest in comfort-enhancing innovations like the Side-Slip Seat system in order to better compete and improve customer satisfaction. - [Transformative Train Carriages](https://www.trendhunter.com/trends/train-carriages): 42 Technology's Adaptable Carriage Makes the Most of Unsold Seats (Category: Autos) Implication: The Adaptable Carriage's transformative design creates an opportunity for innovation in the transportation industry. - [Wave-Like Public Seating](https://www.trendhunter.com/trends/green-furniture-concept): Green Furniture Concept's 'Nova C' Series is Whimsically Shaped (Category: Art & Design) Implication: Incorporating wave-shaped seating units and multi-functional bench systems can enhance the overall experience for travelers in airports and other travel-related spaces. ## Recent trend clusters - [Oven Aesthetics](https://www.trendhunter.com/protrends/decorative-casserole-dishes) (Art & Design) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in Art & Design - [Park-Model Tiny Homes](https://www.trendhunter.com/trends/park-model-tiny-homes) - [Handmade Craft Tradeshow Initiatives](https://www.trendhunter.com/trends/ny-now-handmade-division) - [Recycled Neon Light Sculptures](https://www.trendhunter.com/trends/encore-encore) - [Electrically Powered Airline Seats](https://www.trendhunter.com/trends/premium-economy-seat) All articles: [Art & Design](https://www.trendhunter.com/artdesign)