# Mature Imitation Kids fashion shifts toward emulating older, adult tastes. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Jan 14, 2015 | Category: [Life-Stages](https://www.trendhunter.com/pro/category/life-stages) Source: Trend Hunter, https://www.trendhunter.com/protrends/mature-imitation ## Key Figures - Trend score: 5.0/10 - Evidence articles: 7 ## What is the Mature Imitation trend? **Mature Imitation:** Reflecting an increasing need among teens and tweens to "grow up" faster, contemporary kids clothes are moving toward a more mature aesthetic. Creating apparel pieces that reflect older, adult lifestyles, retailers are not only providing a more refined clothing option, but they're also allowing kids to showcase an affinity for adulthood in an accessible way. ## At a Glance - Evidence: 7 featured examples - Articles from: May 24, 2014 to Dec 9, 2016 - Published: Jan 14, 2015 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Alpha, Gen Z - Top markets: North America, Europe, Asia ## Themes within the Mature Imitation trend ### Mature Imitation The trend of kids fashion moving toward a more mature aesthetic creates an opportunity for clothing retailers to provide a more refined clothing option for younger demographics. ### Luxurious Kids Clothing Lines Clothing designers can create a Balmain for kids line to make luxury items accessible to younger demographics and parents who want to dress their children in equally luxurious garments. ### Rebellious Beauty Portraits Youth subcultures are influencing beauty looks and designs, and this provides an opportunity for clothing designers to reflect this trend in their pieces, drawing in the younger demographic. ## What the Mature Imitation trend means for industry ### For Fashion The fashion industry can benefit from these trends by creating clothing lines that reflect mature and luxurious aesthetics for younger demographics. ### For Beauty The beauty industry can draw inspiration from youth subcultures to provide makeup and beauty looks that reflect rebellious and innovative themes. ### For Anti-Smoking Collaborating with a tobacco prevention campaign to create products promoting healthy choices could be an opportunity to promote products with wide appeal among younger demographics, while also supporting a cause. ## Trend signals for Mature Imitation Trend score 5.0 out of 10, from popularity 66%, activity 76%, freshness 8%. - Popularity: 66% - Activity: 76% - Freshness: 8% ## Examples of the Mature Imitation trend 7 featured examples from May 24, 2014 to Dec 9, 2016. - [Rebellious Beauty Portraits](https://www.trendhunter.com/trends/raver-style): Vogue Ukraine's 'V chem sila' Beauty Story Boasts Raver Style Picks (Category: Fashion) Implication: The merging of streetwear and high fashion creates a unique and daring aesthetic, which can appeal to a vast audience and could create new fashion trends. - [90s Rock-Inspired Apparel](https://www.trendhunter.com/trends/90s-rockinspired): Psychic Hearts' Unisex Series Draws Heavily from Grunge Influences (Category: Fashion) Implication: Disruptive innovation opportunity: Leveraging AI-powered recommendation systems to create personalized shopping experiences for customers looking to purchase 90s rock-inspired app… - [Rosy Childrenswear Lookbooks](https://www.trendhunter.com/trends/baby-dior-spring-summer-2014): The Baby Dior Spring Summer 2014 Loobook is Lovely and Rosy (Category: Life-Stages) Implication: The children's fashion industry can explore creating collections that are both whimsical and sophisticated, appealing to children and older consumers. - [Luxurious Kids Clothing Lines](https://www.trendhunter.com/trends/balmain-kids): The 'Balmain Kids' Line is Inspired by the High-End Designer Label (Category: Luxury) Implication: Opportunity for children's clothing brands to incorporate high-end designer aesthetics into their collections. - [Parisian Child Apparel](https://www.trendhunter.com/trends/rykiel-kids): The 2016 Line for Sonia Rykiel Kids Collections Take on French Themes (Category: Fashion) Implication: Companies in the children's apparel industry should consider incorporating playful color schemes and Parisian inspiration in their designs. - [Anti-Smoking Sneaker Campaigns](https://www.trendhunter.com/trends/antismoking): These Vans Sneakers are Decorated with Cool Alternatives to Smoking (Category: Fashion) Implication: Anti-smoking campaigns partnering with creative agencies and popular brands can revolutionize the advertising industry. - [Coordinating Child Apparel](https://www.trendhunter.com/trends/spring-clothing-for-kids): Preen Mini's Spring Clothing for Kids Emulates Adult Preen (Category: Life-Stages) Implication: Disruptive Innovation Opportunity: Expand designers' offerings to include a full line of children's clothing that coordinates with adult fashion trends. ## Recent trend clusters - [Constructible Franchises](https://www.trendhunter.com/protrends/constructible-franchises) (Life-Stages) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in Life-Stages - [Retro Graphic Tees](https://www.trendhunter.com/trends/nostalgic-graphic-tees) - [Screen-Free Kids Phones](https://www.trendhunter.com/trends/screen-free-kids-phones) - [Edible Oil-Based Lubes](https://www.trendhunter.com/trends/coco-lube) - [Women's Health-Focused Probiotic Supplements](https://www.trendhunter.com/trends/womens-health-probiotic-capsules) All articles: [Life-Stages](https://www.trendhunter.com/life-stages)