# Matte Protection Sunscreens are offered in mattifying formulas. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Aug 27, 2022 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/matte-protection ## Key Figures - Trend score: 2.6/10 - Evidence articles: 4 ## What is the Matte Protection trend? **Matte Protection:** Though some sunscreen brands claim non-oily finishes in their products, finding sunscreens that are truly mattifying can be a challenge for consumers. Now, more brands are relasing sunscreens that promise a matte finish for people with oily skin. ## The consumer insight behind the Matte Protection trend The growth of the skincare industry has been fueled by consumers' growing knowledge of their skin's needs, coupled with their desire to prioritize skincare as part of their health routines. This focus on the skin, particularly preventative skincare, has resulted in consumers expecting increasingly innovative and personalized formulas from cosmetic brands. ## At a Glance - Evidence: 4 featured examples - Articles from: Sep 18, 2020 to Aug 9, 2022 - Published: Aug 27, 2022 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Matte Protection trend ### Matte Sunscreen Formulas The trend of offering sunscreen in mattifying formulas for people with oily skin is gaining popularity, allowing these consumers to protect their skin while keeping it matte and non-oily. ### Personalized Skincare Products Consumers are looking for innovative and personalized skincare formulas that cater to their specific needs, driving growth in the skincare industry. ### Hybrid Sunscreen Products The trend of combining SPF protection with other benefits such as lightweight hydration and matte finish is emerging, providing consumers with convenient all-in-one options. ## What the Matte Protection trend means for industry ### For Cosmetics Industry Cosmetic brands can innovate and personalize their sunscreen and skincare offerings by formulating mattifying, lightweight, and hybrid products that cater to specific skin types and needs. ### For Beauty Tech Industry Beauty technology companies can develop AI-powered skincare diagnostics and personalized formulations that recommend the ideal sunscreen and skincare products for the consumer's skin type, taking into account factors like age, sun damage, and lifestyle. ### For Sustainability and Eco-Friendly Industry Sustainability and eco-friendly companies can create reef-safe sunscreens using natural and organic ingredients that provide robust SPF protection while minimizing the risk of harming marine ecosystems. ## Workshop question How could your brand better adapt to the more specific needs of its customers? ## Trend signals for Matte Protection Trend score 2.6 out of 10, from popularity 39%, activity 26%, freshness 12%. - Popularity: 39% - Activity: 26% - Freshness: 12% ## Examples of the Matte Protection trend 4 featured examples from Sep 18, 2020 to Aug 9, 2022. - [Matte Peach Flower Sunscreens](https://www.trendhunter.com/trends/nuria): Nuria's Defend Sunscreen Was Made for Daily Use (Category: Fashion) Implication: The beauty industry can take advantage of the trend towards matte sunscreens and natural ingredients to innovate and create products that meet consumer demands. - [Oil-Free SPF 40 Moisturizers](https://www.trendhunter.com/trends/regenerist-whip-spf-40): Olay's 'Regenerist Whip SPF 40' Face Cream is Light and Breathable (Category: Fashion) Implication: Skincare brands can develop innovative products that accomplish more than one skincare goal at a time such as hydration and sun protection, which makes it easier for consumers to… - [Lightweight Semi-Matte Sunscreens](https://www.trendhunter.com/trends/vitalizing-sunscreen): COSRX's Vitalizing Sunscreen Contains Cacao & Cotton (Category: Fashion) Implication: This industry can continue developing nourishing and effective suncare products. - [Mattifying Gel Sunscreens](https://www.trendhunter.com/trends/black-girl-sunscreen-make-it-matte): Black Girl Sunscreen's Make It Matte SPF 45 Protects Women of Color (Category: Fashion) Implication: The beauty and personal care industry can explore the potential of creating sun care products that are tailored to the specific needs and concerns of different groups of consumers. ## Recent trend clusters - [Ease Footwear](https://www.trendhunter.com/protrends/ease-footwear) (Fashion) - [Aroma Identity](https://www.trendhunter.com/protrends/aroma-identity) (Fashion) - [Small Luxuries](https://www.trendhunter.com/protrends/winter-beauty-sets) (Fashion) - [Anatomy Finishes](https://www.trendhunter.com/protrends/skeletal-sports-shoes) (Fashion) ## Trending in Fashion - [Elevated Fall Collections](https://www.trendhunter.com/trends/astr-the-label1) - [Weatherproof Mid-Top Sneakers](https://www.trendhunter.com/trends/weatherproof-mid-top-sneakers) - [Football Throwback Sneakers](https://www.trendhunter.com/trends/football-throwback-sneakers) - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) All articles: [Fashion](https://www.trendhunter.com/fashion)