# Matrimonial Escape Couples turn to secluded hotel destinations for a more intimate ceremony. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Oct 8, 2014 | Category: [World](https://www.trendhunter.com/pro/category/global-trends-and-hip-travel) Source: Trend Hunter, https://www.trendhunter.com/protrends/matrimonial-escape ## Key Figures - Trend score: 1.6/10 - Evidence articles: 4 ## What is the Matrimonial Escape trend? **Matrimonial Escape:** Moving away from lavish, big-budget ceremonies, couples are turning to more secluded wedding destinations for intimate appeal. Prioritizing personal experiences over grandiose decor, couples are using remote hotels as a source for both celebration and tranquility, speaking to a desire for a more exclusive approach to weddings. ## At a Glance - Evidence: 4 featured examples - Articles from: Aug 25 to Oct 3, 2014 - Published: Oct 8, 2014 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Experience](https://www.trendhunter.com/megatrend/experience), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Matrimonial Escape trend ### Intimate Destination Weddings Moving away from lavish, big-budget ceremonies, couples are turning to more secluded wedding destinations for intimate appeal. ### Exclusive Hotel Lodgings Couples are using remote hotels as a source for both celebration and tranquility, speaking to a desire for a more exclusive approach to weddings. ### Celebrity-Influenced Wedding Destinations Belmond Hotel Cipriani and the Aman Canal Grande Venice have become mainstays for luxury vacations and momentous occasions, with searches for Venetian hotels going up 20 percent after George Clooney's wedding. ## What the Matrimonial Escape trend means for industry ### For Hospitality Industry Secluded, intimate, and exclusive hotel destinations are in demand for both weddings and vacations, demonstrating potential for business opportunities in the hospitality industry. ### For Travel Industry Couples are seeking unique and romantic vacation experiences, showcasing potential for innovation in the travel industry. ### For Wedding Industry Couples are prioritizing personal experiences and seclusion over grandiose decor, highlighting an opportunity for the wedding industry to offer intimate destination weddings with an exclusive touch. ## Trend signals for Matrimonial Escape Trend score 1.6 out of 10, from popularity 11%, activity 30%, freshness 8%. - Popularity: 11% - Activity: 30% - Freshness: 8% ## Examples of the Matrimonial Escape trend 4 featured examples from Aug 25 to Oct 3, 2014. - [Intimate Holiday Villas](https://www.trendhunter.com/trends/villa-trullo): The Villa Trullo Lets You Tie the Knot in a Home Away from Home (Category: World) Implication: Opportunity for hotels, resorts, and vacation rental businesses to offer exclusive, intimate accommodations for destination weddings and private events. - [Under the Sea Hotels](https://www.trendhunter.com/trends/poseidon-undersea-resorts): Fiji's Poseidon Undersea Resort Offers Unparalleled Views of the Ocean (Category: World) Implication: The hospitality industry has the opportunity to create disruptive innovation in underwater hotels and resorts as the demand for unique experiences grows. - [Tropical Mountainside Hotels](https://www.trendhunter.com/trends/st-lucia-resorts): The Stunning Jade Mountain is the Most Romantic of St. Lucia Resorts (Category: World) Implication: The hospitality and tourism industry can tap into the trend of luxury mountain resorts and unique tropical accommodations to attract discerning travelers seeking unforgettable exp… - [Celebrity-Endorsed Wedding Destinations](https://www.trendhunter.com/trends/belmond-hotel-cipriani): Belmond Hotel Cipriani in Venice is a Hot Spot for Couples (Category: Lifestyle) Implication: Luxury hotels and resorts can align their brand with exclusive wedding destinations and offer high-end experiences for couples seeking a memorable and lavish wedding. ## Recent trend clusters - [Layered Getaways](https://www.trendhunter.com/protrends/short-trip-leisure) (World) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in World - [Electrically Powered Airline Seats](https://www.trendhunter.com/trends/premium-economy-seat) - [Family Rave Vacations](https://www.trendhunter.com/trends/family-rave) - [Free In-Flight Internet](https://www.trendhunter.com/trends/free-in-flight-internet) - [Flexible Luxury Motorhomes](https://www.trendhunter.com/trends/flexible-luxury-motorhomes) All articles: [World](https://www.trendhunter.com/world)