# Maternal Transport Transportation is more effectively accommodating pregnant women. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Nov 16, 2017 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/maternal-transport ## Key Figures - Trend score: 2.6/10 - Evidence articles: 4 ## What is the Maternal Transport trend? **Maternal Transport:** The traditional rules of public transport still include the fact that people should stand for, and generally accommodate, pregnant women, and technology is being designed to more effectively put those rules in place. Whether through apps or free transport passes, these services and developments work to use simple design tweaks to enhance accessibility, and provide a blueprint for how brands can do the same regarding other accessibility-related concerns. ## At a Glance - Evidence: 4 featured examples - Articles from: Mar 17, 2016 to Mar 28, 2017 - Published: Nov 16, 2017 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience), [Artificial Intelligence](https://www.trendhunter.com/megatrend/artificial-intelligence), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Maternal Transport trend ### Pregnancy-Specific Transportation Services Brands are creating transportation services designed to specifically accommodate pregnant women through simple design tweaks, such as pregnancy train passes and childbirth-assisting taxis. ### Technology-Assisted Accessibility An array of apps and other technologies are being developed to enhance accessibility for pregnant women and other people with disabilities. ### Innovative Public Transport Design New methods for indicating that a pregnant woman needs a seat, such as the Pink Light campaign, are reimagining design for public transportation. ## What the Maternal Transport trend means for industry ### For Transportation Transportation companies have the opportunity to create new services tailored specifically to the needs of pregnant women. ### For Technology Technology companies are developing apps and other tools to address accessibility issues for pregnant women and other people with disabilities. ### For City Services City officials can explore new ways to make transportation and other services more accessible and equitable for people with diverse needs, including pregnant women. ## Workshop question How can your brand create simple changes to its pipeline and design to enhance accessibility, both internally and among its consumer base? ## Trend signals for Maternal Transport Trend score 2.6 out of 10, from popularity 46%, activity 25%, freshness 8%. - Popularity: 46% - Activity: 25% - Freshness: 8% ## Examples of the Maternal Transport trend 4 featured examples from Mar 17, 2016 to Mar 28, 2017. - [Seat-Finding Pregnancy Apps](https://www.trendhunter.com/trends/babee-on-board): 'Babee on Board' Lets Pregnant Users Request Seats on Public Transport (Category: Life-Stages) Implication: Opportunity for the public transportation industry to integrate seat-finding apps and provide a more comfortable experience for passengers, especially pregnant women. - [Pregnancy Train Passes](https://www.trendhunter.com/trends/travel-and-pregnancy): Virgin Trains Brings Ease to Both Travel and Pregnancy with 'Mum Passes' (Category: Autos) Implication: The transportation industry can innovate by offering similar services across different modes of transport to improve the travel experiences of pregnant women. - [Pregnancy-Specific Subway Indicators](https://www.trendhunter.com/trends/pink-light-campaign): The Pink Light Campaign Helps Pregnant Women Find a Seat (Category: Lifestyle) Implication: The use of Bluetooth sensors in the Pink Light campaign opens up innovative possibilities for sensor technology companies to develop new applications and products. - [Childbirth-Assisting Taxis](https://www.trendhunter.com/trends/pregnancy-service): Cab Company Furusato Kotsu's Pregnancy Service Includes Midwife Input (Category: Life-Stages) Implication: The specialized taxi services for pregnant women highlight the transportation industry's potential to expand its offerings by catering to specific customer needs. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)