# Maternal Community Virtual communities for new mothers offer support and empathy. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Feb 19, 2022 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/maternal-community ## Key Figures - Trend score: 3.4/10 - Evidence articles: 6 ## What is the Maternal Community trend? **Maternal Community:** Motherhood comes with its set of challenges, and there are now digital platforms that help new mothers navigate their new roles, and receive support from their peers. These virtual communities help prevent some of the stressors that come with being a new parent. ## The consumer insight behind the Maternal Community trend The various milestones that people reach in life also bring on new challenges, and consumers often seek out the support of their peers when they're dealing with these transitions and uncertainties. Brands that are able to bring people together and offer additional resources in consumers' process of finding support will continue to have value for the average consumer. ## At a Glance - Evidence: 6 featured examples - Articles from: Jul 4, 2018 to Mar 10, 2021 - Published: Feb 19, 2022 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Many to Many](https://www.trendhunter.com/megatrend/many-to-many) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Maternal Community trend ### Virtual Motherhood Communities There is a growing trend of launching virtual communities to connect mothers-to-be or new mothers together and to provide them with support and information through social-based movements. ### New Parenting Support Platforms Amidst the stressors that come with being a new parent, digital platforms that help new mothers and fathers navigate their new roles and receive support from their peers are on the rise, providing a complementary resource to existing healthcare services. ### Mom-to-Mom Breastfeeding Support Platforms Mom-to-mom breastfeeding support platforms have been on the rise, offering 24-hour support through virtual helplines and online discussion forums, as well as access to resources that help new mothers feel more confident and comfortable about breastfeeding. ## What the Maternal Community trend means for industry ### For Healthcare Healthcare companies can leverage the trend of new parenting support platforms and virtual motherhood communities to provide new parents with access to virtual consultations, education, support, and product recommendations that help improve their overall health and well-being. ### For Social Networking The rise of virtual motherhood communities, new parenting support platforms, and mom-to-mom breastfeeding support platforms has created opportunities for tech companies to launch new social networking platforms that cater to the specific needs of new mothers and fathers. ### For Consumer Goods Consumer goods companies can tap into the trend of new parenting support platforms and mom-to-mom breastfeeding support platforms to develop products that help new parents navigate their new roles, such as breastfeeding pillows, baby monitors, and smart baby bottles. ## Workshop question What kind of virtual community could your brand create? ## Trend signals for Maternal Community Trend score 3.4 out of 10, from popularity 53%, activity 40%, freshness 11%. - Popularity: 53% - Activity: 40% - Freshness: 11% ## Examples of the Maternal Community trend 6 featured examples from Jul 4, 2018 to Mar 10, 2021. - [Mom-to-Mom Breastfeeding Support Platforms](https://www.trendhunter.com/trends/la-leche-league): La Leche League Offers a 24-Hour Support Helpline (Category: Lifestyle) Implication: Healthcare providers can create 24/7 breastfeeding support hotlines or virtual platforms to provide more comprehensive care to mothers. - [Virtual Motherhood Support Groups](https://www.trendhunter.com/trends/momunity): Momunity is a Wellness, Education and Community Support Platform (Category: Life-Stages) Implication: Through access to maternal wellness experts, virtual motherhood support communities can disrupt the health and wellness industry. - [Virtual Motherhood Communities](https://www.trendhunter.com/trends/motherhood-maternity): Motherhood Maternity is Virtually Bringing Moms-to-Be Together (Category: Life-Stages) Implication: The growing demand for virtual healthcare and wellness services presents an opportunity for healthtech companies to develop specialized platforms for expecting and new mothers. - [Baby Care Support Apps](https://www.trendhunter.com/trends/babygogo): BabyGogo Offers Support for Pregnant and New Moms (Category: Life-Stages) Implication: Disruptive innovation opportunities in developing healthcare technology that caters specifically to the needs of new parents, such as mobile apps and telemedicine platforms. - [New Mom Community Apps](https://www.trendhunter.com/trends/socialmom): Social.mom Connects New Moms with One Another (Category: Tech) Implication: Social.mom is part of a growing industry of apps that support new parents and families through networking, information sharing, and other digital tools. - [New Mom Support Platforms](https://www.trendhunter.com/trends/digital-support-group): The 'pillar' Digital Support Group Connects Parents Together (Category: Tech) Implication: Hospitals and healthcare providers can integrate digital support groups like 'pillar' into their existing services and care plans to offer more comprehensive and holistic care to… ## Recent trend clusters - [Delegated Interfaces](https://www.trendhunter.com/protrends/delegated-interfaces) (Tech) - [Adaptive Controls](https://www.trendhunter.com/protrends/adaptive-controls) (Tech) - [Desk Systems](https://www.trendhunter.com/protrends/desk-systems) (Tech) - [Spatial Refinement](https://www.trendhunter.com/protrends/spatial-refinement) (Tech) ## Trending in Tech - [Decor-Led Home Projectors](https://www.trendhunter.com/trends/decor-led-home-projectors) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Tech](https://www.trendhunter.com/tech)