# Material Functionality Smartphone functionality is enhanced by improving physical contact. By [Vasiliki Marapas](https://www.trendhunter.com/Vasiliki.Marapas), Research Advisor & Writer | Published Feb 1, 2016 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/material-functionality ## Key Figures - Trend score: 2.9/10 - Evidence articles: 4 ## What is the Material Functionality trend? **Material Functionality:** As smartphones become bigger, manufacturers and software designers are putting systems in place to enhance usability despite increasing size. Whether it's adjustable keyboards or improved grip, these features allow consumers to enjoy a larger screen without compromising function. This progression speaks to the evolution of smartphones being not only the primary mode for communication, but also entertainment, as well as suggests a growing awareness and emphasis being placed on design. ## At a Glance - Evidence: 4 featured examples - Articles from: Sep 8, 2015 to Feb 2, 2016 - Published: Feb 1, 2016 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Simplicity](https://www.trendhunter.com/megatrend/simplicity) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Material Functionality trend ### Improved Smartphone Functionality Smartphone designers and manufacturers are putting systems in place to enhance usability despite increasing phone screen size. ### Customized Keyboard Applications Keyboard apps with added features like predictive capabilities and streamlined navigation will create new efficiencies in smartphone communication. ### Advanced Fingerprint Technology Fingerprint recognition technology capable of handling 360-degree finger movement is an innovation opportunity that can have disruptive effects on smartphone security and UX. ## What the Material Functionality trend means for industry ### For Smartphone Hardware Design Designing smartphones that better address consumer needs for usability with larger screens will create new opportunities for this market niche. ### For Mobile Application Development Developing customized keyboard and predictive capabilities for smartphone communication will drive product innovation in this space. ### For Mobile Security Advanced fingerprint technology with 360-degree finger movement recognition can help drive further advancements in mobile security protocols. ## Workshop question How could you shift your brand's offering such that it serves as a form of entertainment? ## Trend signals for Material Functionality Trend score 2.9 out of 10, from popularity 52%, activity 28%, freshness 8%. - Popularity: 52% - Activity: 28% - Freshness: 8% ## Examples of the Material Functionality trend 4 featured examples from Sep 8, 2015 to Feb 2, 2016. - [E-Ink Phone Cases](https://www.trendhunter.com/trends/popslate): 'popSLATE' Gives Your iPhone a Second Screen (Category: Tech) Implication: Companies in the technology industry can benefit from creating and integrating e-ink and second screen technology into their products. - [360-Degree Fingerprint Phones](https://www.trendhunter.com/trends/meizu-pro-5): The Meizu Pro 5's Sensor Can Handle 360-Degree Finger Movements (Category: Tech) Implication: The incorporation of 360-degree fingerprint technology opens up new opportunities for enhanced security and user experience on smartphones. - [One-Handed Keyboards](https://www.trendhunter.com/trends/iphone-keyboard): This iPhone Keyboard Application Lets You Comfortably Type With One Hand (Category: Tech) Implication: The technology industry has a disruptive innovation opportunity to develop and improve one-handed keyboard solutions for various devices, enhancing user experience and productivit… - [Efficient Keyboard Apps](https://www.trendhunter.com/trends/efficient-keyboard-app): The 'Next' Keyboard Features Improvements in Speed and Quality of Typing (Category: Tech) Implication: Developing intelligent keyboard apps for a seamless user experience on smartphones and other devices ## Recent trend clusters - [Delegated Interfaces](https://www.trendhunter.com/protrends/delegated-interfaces) (Tech) - [Adaptive Controls](https://www.trendhunter.com/protrends/adaptive-controls) (Tech) - [Desk Systems](https://www.trendhunter.com/protrends/desk-systems) (Tech) - [Spatial Refinement](https://www.trendhunter.com/protrends/spatial-refinement) (Tech) ## Trending in Tech - [Decor-Led Home Projectors](https://www.trendhunter.com/trends/decor-led-home-projectors) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Tech](https://www.trendhunter.com/tech)