# Matcha Menu Brands capitalize on the trendiness of matcha powder by releasing dedicated menus. By [Kanesa D](https://www.trendhunter.com/kanesadavid), Insights Content Producer | Published Aug 6, 2025 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/matcha-menu ## Key Figures - Trend score: 7.3/10 - Evidence articles: 8 ## What is the Matcha Menu trend? **Matcha Menu:** Matcha has taken social media by storm, with consumers looking to experience each cafe and brand's unique take on the trendy flavor. This has led brands to release themed menus entirely dedicated to matcha products, offering their take in hopes of attracting a dedicated consumer base. ## The consumer insight behind the Matcha Menu trend Social media has played a key role in matcha’s rise, with a growing number of users now documenting and rating local cafes based on how well they use the ingredient. In response, QSR brands are beginning to see that matcha has become a gateway for trial—consumers are more likely to engage with brands that feature it on their menus. By tapping into this demand, brands can position themselves as dependable destinations for quality, on-trend beverages and maintain a steady audience. ## At a Glance - Evidence: 8 featured examples - Articles from: Mar 28, 2024 to Oct 5, 2025 - Published: Aug 6, 2025 - Patterns: [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Experience](https://www.trendhunter.com/megatrend/experience), [Prosumerism](https://www.trendhunter.com/megatrend/prosumerism) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Matcha Menu trend ### Global Matcha Enthusiasm Consumers across the globe are increasingly intrigued by matcha's unique taste and potential health benefits, leading brands to create dedicated matcha product menus. ### Experiential Dining With social media influencing the culinary scene, brands are crafting unique dining experiences centered around matcha to attract and engage trend-focused consumers. ### Function-Forward Ingredients There's a growing interest in ingredients like matcha that promise both flavor and health benefits, prompting brands to innovate with their use in varied product offerings. ## What the Matcha Menu trend means for industry ### For Foodservice Cafes and restaurants are expanding their culinary repertoires by introducing specialty menus that emphasize trending ingredients like matcha to draw in health-conscious patrons. ### For Beverage Beverage companies are experimenting with new flavor profiles by integrating matcha into a variety of drink formats to cater to evolving consumer preferences. ### For Hospitality The hospitality industry is exploring themed culinary experiences featuring matcha to enhance their competitive edge and attract a niche market of enthusiasts. ## Workshop question How can your brand authentically align itself with fleeting trends? ## Trend signals for Matcha Menu Trend score 7.3 out of 10, from popularity 84%, activity 82%, freshness 52%. - Popularity: 84% - Activity: 82% - Freshness: 52% ## Examples of the Matcha Menu trend 8 featured examples from Mar 28, 2024 to Oct 5, 2025. - [Fresh Matcha-Centric Beverages](https://www.trendhunter.com/trends/pret-a-manger-6): Pret A Manger Launches its New Matcha Menu (Category: Marketing) Implication: The trend of expanding matcha-centric beverage options reflects innovation potential within the competitive landscape of specialty drinks. - [Cheesy Matcha-Packed Pizzas](https://www.trendhunter.com/trends/matcha-cheese-stuffed-crust-pizza): The Pizza Hut Matcha Cheese Stuffed Crust Pizza is Only in Brunei (Category: Lifestyle) Implication: The introduction of novel flavors like matcha in fast food menus represents an opportunity for chains to differentiate in a competitive market. - [Sweet Matcha-Infused Pizzas](https://www.trendhunter.com/trends/handy-melts-matcha): The Pizza Hut Handy Melts Matcha is a Japan Exclusive (Category: Lifestyle) Implication: The creation of matcha-infused pizzas illustrates the potential for businesses to explore unique flavor pairings that redefine traditional food items. - [Creamy Cloud-Inspired Matcha Drinks](https://www.trendhunter.com/trends/matcha-drinks): These New Matcha Drinks are Only at Krispy Kreme UAE (Category: Lifestyle) Implication: The beverage industry is capitalizing on global flavors by incorporating unique ingredients into familiar products to attract diverse consumer demographics. - [Matcha-Themed Donut Shop Menus](https://www.trendhunter.com/trends/randys-donuts-matcha-line): Randy’s Donuts Matcha Line Features Four Options (Category: Lifestyle) Implication: The rise of matcha-themed donuts illustrates the unique potential for growth in the specialty dessert market. - [Expansive Cafe Matcha Menus](https://www.trendhunter.com/trends/dutch-bros-matcha-menu): The Dutch Bros. Matcha Menu Has a Wide Number of Options (Category: Lifestyle) Implication: The cafe industry continues to thrive by continuously refreshing drink offerings with diverse and trend-forward options like matcha-infused beverages. - [Matcha-Packed Convenience Store Treats](https://www.trendhunter.com/trends/7eleven-japan-meccha-matcha): The 7-Eleven Japan Meccha Matcha Menu Celebrates Springtime (Category: Lifestyle) Implication: The incorporation of premium, culturally significant ingredients like matcha into convenience store menus reveals opportunities for retailers to enhance their product assortments. - [Furniture Retailer Matcha Menus](https://www.trendhunter.com/trends/2024-ikea-japan-matcha-fair): The 2024 IKEA Japan Matcha Fair Has Five Exclusive Sweets (Category: Lifestyle) Implication: Innovating within the food industry to create novel flavor combinations that cater to evolving consumer tastes. ## Recent trend clusters - [Occasion Sweets](https://www.trendhunter.com/protrends/occasion-sweets) (Lifestyle) - [Iced Rituals](https://www.trendhunter.com/protrends/iced-rituals) (Lifestyle) - [Poultry Platforms](https://www.trendhunter.com/protrends/poultry-platforms) (Lifestyle) - [Frictionless Protein](https://www.trendhunter.com/protrends/frictionless-protein) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Weighted Overhead Sleep Pillows](https://www.trendhunter.com/trends/sleep-crown-classic-trends) - [Food-Powered Sonic Branding](https://www.trendhunter.com/trends/food-powered-sonic-branding) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)