# Matcha Beauty Matcha is embraced as a go-to skincare ingredient to aid in detoxification. By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published Aug 18, 2017 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/matcha-beauty ## Key Figures - Trend score: 3.6/10 - Evidence articles: 5 ## What is the Matcha Beauty trend? **Matcha Beauty:** Having already become a staple in the world of food and beverage, matcha is now being incorporated into a range of cosmetic products due to healthful benefits such as detoxification and it's rich supply of anti-oxidants. This progression highlights the symbiotic relationship between flavor in terms of food and beverage and skincare and beauty innovation, while it also speaks to the persistent influence of the health and wellness movement on adjacent industries. ## At a Glance - Evidence: 5 featured examples - Articles from: Oct 6, 2016 to Aug 8, 2017 - Published: Aug 18, 2017 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Matcha Beauty trend ### Matcha Skincare Matcha tea is being incorporated into cosmetic products due to detoxification benefits and rich antioxidant supply, creating new product lines such as tea-inspired skincare collections, two-in-one beauty balms, avocado matcha masks, and matcha-based hair masks. ### Multipurpose Beauty Products Multipurpose beauty products such as lip and eye balms and solid toner sticks are becoming increasingly popular among consumers as convenient, travel-ready, and mess-free alternatives. ### DIY Skincare DIY skincare is gaining attention as a way to pamper and treat skin with natural and organic ingredients, such as the homemade egg face mask that includes superfoods like avocado and matcha green tea. ## What the Matcha Beauty trend means for industry ### For Skincare industry The incorporation of matcha and other superfoods in the skincare industry creates new product lines, trends, and beauty routines. ### For Multipurpose product industry The trend towards multipurpose beauty products reflects a growing need for convenience, portability, and effectiveness in one product. ### For DIY and home beauty industry The DIY skincare trend is an opportunity for bloggers, influencers, and small businesses to tap into the growing demand for natural and organic beauty products. ## Workshop question What staples of the health and wellness movement can you reflect back to customers in order to better cater to their lifestyle goals? ## Trend signals for Matcha Beauty Trend score 3.6 out of 10, from popularity 56%, activity 44%, freshness 8%. - Popularity: 56% - Activity: 44% - Freshness: 8% ## Examples of the Matcha Beauty trend 5 featured examples from Oct 6, 2016 to Aug 8, 2017. - [Solid Toner Sticks](https://www.trendhunter.com/trends/facial-toner): Milk Makeup is Introducing the First-Ever Facial Toner in a Solid Format (Category: Fashion) Implication: As Milk Makeup introduces the first-ever solid facial toner, there is an opportunity for other beauty and skincare brands to develop innovative products that offer unique ingredie… - [Tea-Inspired Skincare Collections](https://www.trendhunter.com/trends/ritualitea): Origins' 'RitualiTea' Takes Inspiration from Tea Rituals (Category: Fashion) Implication: Opportunity for beauty industry to develop unique skincare products that utilize tea ingredients and application tools to appeal to consumers interested in natural ingredients and… - [Matcha-Based Hair Masks](https://www.trendhunter.com/trends/conditioning-mask): This DevaCurl Conditioning Mask Intensely Hydrates the Hair (Category: Fashion) Implication: The beauty industry can utilize the trend of matcha-infused hair care by including it in a range of products for consumers looking for nourishing and hydrating ingredients for the… - [Avocado Matcha Masks](https://www.trendhunter.com/trends/egg-face-mask): This DIY Egg Face Mask is Supposed to Nourish Skin From the Outside In (Category: Art & Design) Implication: Opportunity for developing innovative, natural skincare products. - [Two-in-One Beauty Balms](https://www.trendhunter.com/trends/beauty-balms): Treat Beauty's Caffeinated Balm is Suited for the Lips and Eyes (Category: Fashion) Implication: The beauty industry can seize the opportunity to develop innovative multipurpose beauty balms that cater to the needs of consumers looking for convenience. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)