# Mastectomy Care Mastectomy bras come with innovative and elevated designs. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Jul 23, 2019 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/mastectomy-care ## Key Figures - Trend score: 3.3/10 - Evidence articles: 4 ## What is the Mastectomy Care trend? **Mastectomy Care:** Bras that enhance the comfort and appearance of those who have undergone mastectomies are coming with innovative designs that prioritize both function and aesthetic. This shift comes as the focus on women's health magnifies, and brands across industries better understand the needs and preferences of female demographics. ## The consumer insight behind the Mastectomy Care trend People with particularly devastating health concerns often seek out empowering products that serve their specific needs. Often feeling like their circumstances are out of their control, these individuals want to reclaim governance of their lives, and are looking to brands to provide an outlet for them to regain a sense of normalcy and autonomy. ## At a Glance - Evidence: 4 featured examples - Articles from: Oct 3, 2017 to May 13, 2019 - Published: Jul 23, 2019 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Personalization](https://www.trendhunter.com/megatrend/personalization), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Mastectomy Care trend ### Innovative Mastectomy Bras Women who had mastectomy surgeries want bras that meet their specific needs, and crave empowering designs that celebrate femininity. ### Athlete-Friendly Mastectomy Bras Breast cancer survivors who want to resume an active lifestyle seek for mastectomy-friendly sports bras that provide comfortable compression and design details to prevent any discomfort. ### Illusory Mastectomy Bras There's a growing demand for mastectomy bras that offer the illusion of symmetry using 3D scans, technology, and handicrafts techniques. ## What the Mastectomy Care trend means for industry ### For Fashion Industry Fashion brands can continue to drive social change by providing versatile and empowering designed mastectomy bras for women's health needs. ### For Health Industry Hospitals and health organizations have the opportunity to help mastectomy patients to navigate through the complex post -surgical process by providing fitting consultations and recommending specific bra types. ### For Technology Industry Technological advancements have enabled the creation of custom-fit mastectomy bras with 3D scanning technologies and algorithms, opening up opportunities for customization and personalization. ## Workshop question How is your brand serving women's needs? Are there any areas that could be improved upon? ## Trend signals for Mastectomy Care Trend score 3.3 out of 10, from popularity 52%, activity 40%, freshness 8%. - Popularity: 52% - Activity: 40% - Freshness: 8% ## Examples of the Mastectomy Care trend 4 featured examples from Oct 3, 2017 to May 13, 2019. - [Illusory Mastectomy Bras](https://www.trendhunter.com/trends/post-mastectomy-bras): Lisa Marks' Post-Mastectomy Bra Combines Handicrafts & Algorithms (Category: Lifestyle) Implication: Disruptive innovation opportunity: Combine technology and craftsmanship in the fashion industry to create innovative designs and personalized products. - [Empowering Mastectomy Bras](https://www.trendhunter.com/trends/post-mastectomy-bra): Anna Bonny's Post-Mastectomy Bras Take Inspiration from Eyepatches (Category: Fashion) Implication: Fashion brands can explore the market for post-mastectomy bras that offer empowering and stylish alternatives. - [Compression Mastectomy Bras](https://www.trendhunter.com/trends/mastectomy-bra): This Feminine Stella McCartney Bra Supports Post-Mastectomy Healing (Category: Fashion) Implication: Innovative designs for medical garments can provide greater choice and comfort for patients and create new opportunities for retailers and fashion designers. - [Sporty Mastectomy Bras](https://www.trendhunter.com/trends/empower-bra): Athleta's 'Empower Bra' is Suited for High-Intensity Workouts Post-Recovery (Category: Fashion) Implication: The sportswear and activewear industry can design and market mastectomy-friendly sports bras and inclusive clothing styles. ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)