# Mass WiFication The integration of connectivity into everyday products increases convenience. By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published Aug 15, 2013 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/mass-wification ## Key Figures - Trend score: 3.9/10 - Evidence articles: 6 ## What is the Mass WiFication trend? **Mass WiFication:** The purpose of technology as a whole is to give people the ability to control as many aspects of life as possible. Taking this idea a step further, companies are beginning to instill WiFi capabilities into the most unexpected of products. This suits today's increasingly tech-enabled existence while also adding convenience to everyday tasks. ## At a Glance - Evidence: 6 featured examples - Articles from: Apr 14 to Aug 14, 2013 - Published: Aug 15, 2013 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence) - Megatrends: [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Simplicity](https://www.trendhunter.com/megatrend/simplicity) ## Audience - Gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Asia ## Themes within the Mass WiFication trend ### WiFi-Enabled Appliances Companies are integrating WiFi capabilities into unexpected everyday products, making them more convenient for tech-savvy consumers. ### Smart Home Automation Products like Wi-Fi light switches and doorbell cameras bring automation and convenience to the modern home. ### Hi-Tech Kitchen Tools From remote-controlled mixers to Wi-Fi connected cutting boards, smart kitchen gadgets are making cooking and baking more efficient and convenient. ## What the Mass WiFication trend means for industry ### For Consumer Electronics The integration of Wi-Fi capabilities into traditional everyday products expands the industry's reach in the home and beyond. ### For Smart Home Technology The development of home automation products like Wi-Fi light switches and doorbell cameras is transforming the way homeowners control and interact with their homes. ### For Kitchen Appliance Manufacturing The emergence of high-tech kitchen tools with Wi-Fi capabilities presents an opportunity for manufacturers to innovate in a new product category. ## Trend signals for Mass WiFication Trend score 3.9 out of 10, from popularity 55%, activity 56%, freshness 8%. - Popularity: 55% - Activity: 56% - Freshness: 8% ## Examples of the Mass WiFication trend 6 featured examples from Apr 14 to Aug 14, 2013. - [Hi-Tech Prismatic Blenders](https://www.trendhunter.com/trends/sensi-standmixer): The Sensi Standmixer by Peter Braakhuis Can be Controlled Remotely (Category: Art & Design) Implication: The development of remote-controlled appliances like the Sensi Standmixer presents disruptive innovation opportunities for the appliances and electronics industry, driving the dem… - [Futuristic WiFi Webcam Doorbells](https://www.trendhunter.com/trends/doorbell-camera): The Doorbell Camera Lets You Answer the Door from Anywhere (Category: Tech) Implication: The home security industry can benefit from developing and selling innovative devices like iDoorCam that add value to people's daily routines and enhance personal safety. - [Home-Controlling Light Switches](https://www.trendhunter.com/trends/wemo-light-switch): Experience Automation Like Never Before with the WeMo Light Switch (Category: Tech) Implication: The WeMo Light Switch falls into the smart home industry, offering a convenient and efficient solution for controlling lights. - [Wi-Fi Cutting Boards](https://www.trendhunter.com/trends/chopsyc-by-siobhan-andrews): The Chop-Syc by Siobhan Andrews Allows Cooks to Search for Recipes (Category: Art & Design) Implication: The kitchen appliances industry can explore opportunities to incorporate smart and connected features into their products, such as Wi-Fi enabled cutting boards. - [WiFi Bathroom Scales](https://www.trendhunter.com/trends/wifi-bathroom-scales): Withings Bathroom Devices Keep Track of Your Weight (Category: Lifestyle) Implication: The integration of WiFi connectivity in bathroom scales presents disruptive innovation opportunities for the health and fitness industry. - [Wi-Fi Smart Thermostats](https://www.trendhunter.com/trends/smart-thermostats): Honeywell Released a Temperature Panel That Works with Your Smartphone (Category: Eco) Implication: Companies that develop smart home technologies can leverage the trend towards home automation and develop innovative products that work with smart thermostats. ## Recent trend clusters - [Automated Upkeep](https://www.trendhunter.com/protrends/automated-upkeep) (Tech) - [Ambient Assistance](https://www.trendhunter.com/protrends/ambient-assistance) (Tech) - [Autonomy Stacks](https://www.trendhunter.com/protrends/autonomy-stacks) (Tech) - [Connected Filtration](https://www.trendhunter.com/protrends/connected-filtration) (Tech) ## Trending in Tech - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Variable Aperture Smartphone Cameras](https://www.trendhunter.com/trends/iphone-18) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) - [Self-Cleaning Smart Vacuums](https://www.trendhunter.com/trends/tinecos-pure-one-station-5) All articles: [Tech](https://www.trendhunter.com/tech)