# Mass Quantification Big data puts information management in a mainstream spotlight. By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published Mar 16, 2015 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/mass-quantification ## Key Figures - Trend score: 3.7/10 - Evidence articles: 6 ## What is the Mass Quantification trend? **Mass Quantification:** As expected, the phenomenon of harnessing large amounts of data to improve quality of life -- Big Data -- is beginning to make a difference through management apps and services that utilize mass amounts of information to improve even the simplest of tasks. This is a response to consumer skepticism that has grown with the digital age, leading to a desire for quantification. ## At a Glance - Evidence: 6 featured examples - Articles from: Mar 10 to May 23, 2015 - Published: Mar 16, 2015 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Simplicity](https://www.trendhunter.com/megatrend/simplicity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Mass Quantification trend ### Mass Quantification The trend of utilizing large amounts of data to improve quality of life through management apps and services is enabling handsfree navigation of mobile devices and personal computers with features like eye-activated login, while also improving overall customer experience with the help of analytics. ### Personalized Marketing Big data analytics are being used to create personalized and automated product emails for individual consumers, thereby improving the impact of digital marketing strategies for online stores. ### Data-Driven Architecture Using big data gathered from property portals that examine consumer clicks and listings to determine trends, architects are able to build structures that best fit the needs of consumers, while leveraging traditional designs with modern technology. ## What the Mass Quantification trend means for industry ### For Real Estate The emergence of e-book data compendiums is revolutionizing real estate data analysis and helping to close property sales using big data analytics that reveal patterns on buying properties and detailed information about specific city areas. ### For Marketing Customizable, yet automated personal product emails that harness personalized big data analytics are helping online stores reach the right customers, at the right time, creating revenue opportunities. ### For Tech and Product Design Use cases for big data analytics now apply to product and tech design, enabling companies to build products with features like eye-tracking technology, improved home layouts and quantified home features, developed by using data to provide useful insights. ## Trend signals for Mass Quantification Trend score 3.7 out of 10, from popularity 60%, activity 43%, freshness 8%. - Popularity: 60% - Activity: 43% - Freshness: 8% ## Examples of the Mass Quantification trend 6 featured examples from Mar 10 to May 23, 2015. - [Data-Determined House Plans](https://www.trendhunter.com/trends/dream-home): Architects Created the Swedish Dream Home Using Big Data from Hemnet (Category: Art & Design) Implication: The real estate industry can benefit from the use of big data to identify and design homes that have a higher demand and better alignment with buyers' preferences. - [E-Book Data Compendiums](https://www.trendhunter.com/trends/data-compendium): The Human Face of Big Data App Graphically Captures the Information Age (Category: Business) Implication: Disruptive innovation opportunity: Develop advanced data visualization software and hardware to meet the growing demand for user-friendly data representation. - [Ocular Smart Watches](https://www.trendhunter.com/trends/the-eye-tribe): The Eye Tribe is a Smart Watch Integrating Eye-Tracking Technology (Category: Tech) Implication: There is a significant opportunity for wearables to incorporate eye-tracking features, such as the Smartwatch Eye-Tracking integration announced at the 2015 Mobile World Congress. - [Intuitive Property Apps](https://www.trendhunter.com/trends/real-estate-app): CBx is a Real Estate App That Uses Big Data to Close Property Sales (Category: Tech) Implication: There is an opportunity for real estate companies to utilize big data and innovative apps to streamline the property sales process. - [Business Insight Apps](https://www.trendhunter.com/trends/big-data-for-business): Teradata's Aster AppCenter Makes Big Data for Business Comprehensible (Category: Business) Implication: Disruptive innovation opportunity: Developing apps that analyze and improve customer abandonment, attribution, and website flow. - [Personalized Product Email Platforms](https://www.trendhunter.com/trends/automated-emails): Pushmarket Sends Custom Yet Automated Emails for E-Retailers (Category: Business) Implication: Opportunity for online retailers to increase customer engagement through personalized product emails. ## Recent trend clusters - [Delegated Interfaces](https://www.trendhunter.com/protrends/delegated-interfaces) (Tech) - [Adaptive Controls](https://www.trendhunter.com/protrends/adaptive-controls) (Tech) - [Desk Systems](https://www.trendhunter.com/protrends/desk-systems) (Tech) - [Spatial Refinement](https://www.trendhunter.com/protrends/spatial-refinement) (Tech) ## Trending in Tech - [Decor-Led Home Projectors](https://www.trendhunter.com/trends/decor-led-home-projectors) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Tech](https://www.trendhunter.com/tech)