# Mass Grainia Grains and seeds attract consumers with a tight schedule and dietary restriction. By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published Feb 19, 2014 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/mass-grainia ## Key Figures - Trend score: 3.2/10 - Evidence articles: 4 ## What is the Mass Grainia trend? **Mass Grainia:** As the health movement rages on, consumers continue to seek the next big superfood. Recently it seems the newest healthy food wave is something consumers have been snacking on since childhood: oats and grains in bar and on-the-go forms. Combining health concerns with portability, grain-based foods are malleable and simple. This appeals to both dietary necessity and a desire for more simplistic food consumers can trust. ## At a Glance - Evidence: 4 featured examples - Articles from: Sep 17, 2015 to Feb 25, 2016 - Published: Feb 19, 2014 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Naturality](https://www.trendhunter.com/megatrend/naturality), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Themes within the Mass Grainia trend ### Superfood Snack Bars The growing demand for portable superfood snacks creates opportunities for brands, specifically in creating a line of bars that offer convenience and health in one package. ### Repurposed Grain-Based Foods Turning spent grains into new food products is a trend that's sustainable, affordable, and can garner consumer attention as they seek healthier food options that are also good for the environment. ### Gluten-Free Snacks There is a growing consumer base for allergen-free products, and gluten-free snacks like seed bars present a lucrative opportunity for food brands to cater to those with gluten intolerance while still offering tasty, nutritious snacks. ## What the Mass Grainia trend means for industry ### For Food and Beverage Brands in this industry can capitalize on the trend of portable, healthy snacks by creating unique and high-nutrient bar options. ### For Sustainability Repurposing food waste into new ingredient sources can lead to less waste and a better environmental impact. ### For Health and Wellness The demand for healthy snacks with fewer allergens, like gluten, is increasing with consumers who desire nutrient-rich, convenient, and healthier options. ## Trend signals for Mass Grainia Trend score 3.2 out of 10, from popularity 41%, activity 46%, freshness 8%. - Popularity: 41% - Activity: 46% - Freshness: 8% ## Examples of the Mass Grainia trend 4 featured examples from Sep 17, 2015 to Feb 25, 2016. - [Repurposed Beer Grain Bars](https://www.trendhunter.com/trends/spent-grains): The Regrained Granola Squares are Made Using Spent Grains (Category: Lifestyle) Implication: Opportunity for food and beverage companies to reduce waste and create sustainable products. - [Superfood Brittle Desserts](https://www.trendhunter.com/trends/white-quinoa): This Homemade Sweet Melted Sugar Dessert Features White Quinoa (Category: Lifestyle) Implication: This trend appeals to the health food industry, creating opportunities to introduce new healthy dessert options. - [Bird-Like Seed Bars](https://www.trendhunter.com/trends/seed-bars): The Homemade Energy-Boosting Snack From Free People Contains No Gluten or Nuts (Category: Lifestyle) Implication: Opportunity for food manufacturers to create new gluten-free and allergy-friendly snack options. - [Superfood Granola Bars](https://www.trendhunter.com/trends/healthy-granola-bar): These Healthy Granola Bars from 'Taart' are Made with Spelt & Goji Berries (Category: Lifestyle) Implication: Disruptive innovation opportunity: Develop innovative production methods and supply chains for superfood snack bars to meet the increasing demand for healthy snack options. ## Recent trend clusters - [Serial Snacking](https://www.trendhunter.com/protrends/serial-snacking) (Lifestyle) - [Calm Monitoring](https://www.trendhunter.com/protrends/calm-monitoring) (Lifestyle) - [Performance Powders](https://www.trendhunter.com/protrends/performance-powders) (Lifestyle) - [Task Beverages](https://www.trendhunter.com/protrends/task-beverages) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Rapid Concussion Screening Headsets](https://www.trendhunter.com/trends/infrared-eye-tracking) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)