# Mass Facial Recognition Offering smartphone users more value, facial recognition is on the rise. By [Courtney Scharf](https://www.trendhunter.com/Courtney), Chief Client Officer | Published Jul 30, 2013, updated Aug 1, 2013 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/mass-facial-recognition ## Key Figures - Trend score: 3.2/10 - Evidence articles: 6 ## What is the Mass Facial Recognition trend? **Mass Facial Recognition:** Providing consumers with a high level of security and technologically unique experiences, facial recognition has never been more pervasive and accessible to tech-savvy individuals. Apps that integrate facial recognition tend to provide smartphone users with an experience they wouldn't necessarily be able to get on other devices, adding a great deal of value to these already coveted products. ## At a Glance - Evidence: 6 featured examples - Articles from: Jun 27, 2011 to Jun 4, 2013 - Published: Jul 30, 2013 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Artificial Intelligence](https://www.trendhunter.com/megatrend/artificial-intelligence), [Many to Many](https://www.trendhunter.com/megatrend/many-to-many) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Mass Facial Recognition trend ### Facial Recognition Integration As facial recognition technology becomes more accessible and secure, companies can integrate it into their products to attract security-conscious consumers. ### Age and Name Recognition Software Software engineering can allow technology to accurately recognize a user's age and potentially their name, opening the door to new marketing opportunities based on demographics. ### Personalized Apps with Facial Recognition Features Developing apps with a feature that can personalize users’ experiences through facial recognition can provide a unique, customizable experience. ## What the Mass Facial Recognition trend means for industry ### For Technology Facial recognition and age/name recognition technologies have broad applications in the technology industry. ### For Marketing and Advertising Companies can utilize facial recognition technology to tailor their marketing and advertising efforts. ### For Mobile Devices and Apps Personalized apps with facial recognition features can provide users with a unique experience on their mobile devices. ## Trend signals for Mass Facial Recognition Trend score 3.2 out of 10, from popularity 56%, activity 32%, freshness 8%. - Popularity: 56% - Activity: 32% - Freshness: 8% ## Examples of the Mass Facial Recognition trend 6 featured examples from Jun 27, 2011 to Jun 4, 2013. - [Inner Child-Capturing Apps](https://www.trendhunter.com/trends/baby-and-me): The 'Baby and Me' App Scans Your Face to Show You Your Younger Self (Category: Tech) Implication: The technology industry can leverage facial recognition apps to create new and entertaining experiences. - [Speedy Smartphone Successors](https://www.trendhunter.com/trends/sony-xperia-sl): The Sony Xperia SL is Officially Unveiled Online (Category: Tech) Implication: Smartphone manufacturers can utilize faster processors and advanced camera technology to create better devices. - [Face Check-Ins](https://www.trendhunter.com/trends/face-checkins): Facedeals Uses Facial Recognition Technology to Check You Into a Location (Category: Tech) Implication: Disruptive innovation opportunity: Integrate face check-ins to streamline hotel and restaurant guest experiences, automate check-ins, and tailor personalized promotions. - [Name-Guessing Apps](https://www.trendhunter.com/trends/name-guessing): This Software can Somewhat Accurately Guess Someone's Name Based on Variables (Category: Tech) Implication: The development of name-guessing apps falls within the mobile applications industry, offering users an entertaining and interactive experience on their devices. - [Youth-Determining Apps](https://www.trendhunter.com/trends/age-recognition-software): Age Recognition Software can Estimate How Old a Person Is (Category: Tech) Implication: Opportunity for nightlife establishments to use age recognition software to prevent underage drinking. - [Pearly-White Password Apps](https://www.trendhunter.com/trends/visidon-applock): The Visidon Applock Uses Facial Recognition to Protect Your Android (Category: Tech) Implication: Opportunities for developing and creating innovative mobile apps that prioritize security through facial recognition technology. ## Recent trend clusters - [Delegated Interfaces](https://www.trendhunter.com/protrends/delegated-interfaces) (Tech) - [Adaptive Controls](https://www.trendhunter.com/protrends/adaptive-controls) (Tech) - [Desk Systems](https://www.trendhunter.com/protrends/desk-systems) (Tech) - [Spatial Refinement](https://www.trendhunter.com/protrends/spatial-refinement) (Tech) ## Trending in Tech - [Decor-Led Home Projectors](https://www.trendhunter.com/trends/decor-led-home-projectors) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Tech](https://www.trendhunter.com/tech)