# Mass Currency Conversion The rise of digital currency evolves behaviour for brands and consumers. By [Michael Hemsworth](https://www.trendhunter.com/Michael.Hemsworth), Contributing Researcher | Published Apr 30, 2014 | Category: [Business](https://www.trendhunter.com/pro/category/business-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/mass-currency-conversion ## Key Figures - Trend score: 3.2/10 - Evidence articles: 6 ## What is the Mass Currency Conversion trend? **Mass Currency Conversion:** Digital currency is gaining more momentum with consumers, retailers and brands. It is being embraced by consumers and brands alike for its decentralized nature and international appeal. As application continues to ramp up, solutions that aid the use of currencies like Bitcoin or Ripple are expanding the virtual currency into the real world for further adoption and acceptance. ## At a Glance - Evidence: 6 featured examples - Articles from: Jan 4, 2014 to Nov 7, 2015 - Published: Apr 30, 2014 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Artificial Intelligence](https://www.trendhunter.com/megatrend/artificial-intelligence) ## Audience - Gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Mass Currency Conversion trend ### Digital Currency Expansion The use of digital currency is expanding into the real world, with solutions for Bitcoin and Ripple currency becoming more widely available. ### Social Good Currency Alternate forms of currency are emerging, some dedicated to promoting social good. ### Cryptocurrency Payment Cards There is a growing trend of developing Bitcoin debit cards that bridge the gap between cryptocurrency and fiat money. ## What the Mass Currency Conversion trend means for industry ### For FinTech These cryptocurrency trends are disrupting the traditional finance industry, creating new opportunities for startups in the FinTech industry. ### For Marketing and Advertising Developments in cryptocurrency and blockchain technology are revolutionizing the way businesses market and advertise their products and services. ### For Education and Social Good Initiatives like the Unicoin from UNICEF are demonstrating how alternate forms of currency can be used to promote positive change in education and social causes. ## Trend signals for Mass Currency Conversion Trend score 3.2 out of 10, from popularity 59%, activity 29%, freshness 8%. - Popularity: 59% - Activity: 29% - Freshness: 8% ## Examples of the Mass Currency Conversion trend 6 featured examples from Jan 4, 2014 to Nov 7, 2015. - [Cryptocurrency Credit Cards](https://www.trendhunter.com/trends/xapo): The Xapo Debit Card Makes Paying with Bitcoins Much Easier (Category: Lifestyle) Implication: The emergence of cryptocurrency debit cards could disrupt the traditional financial services industry by providing an alternative payment method. - [Social Good Currency](https://www.trendhunter.com/trends/unicoin): UNICEF Promises That Its Unicoin is the 'First Currency Dedicated to Do Good' (Category: Social Good) Implication: The future of cryptocurrency may center around fostering social good and philanthropy. - [3D-Printed Cryptocurrency](https://www.trendhunter.com/trends/print-money): P-YOM Software Lets Bitcoin Consumers Create Their Own Print Money (Category: Lifestyle) Implication: The P-YOM software creates an opportunity for the financial technology industry to explore the potential of cryptocurrency printing and 3D printing, enabling the innovation of ele… - [Computer-Generated Celebrity Currency](https://www.trendhunter.com/trends/coinye-west): Coinye West is a New Online Currency, Sure to Change the Gam (Category: Business) Implication: The launch of Coinye West demonstrates the potential for disruptive innovation within the virtual currency industry, with opportunities for the development of unique virtual curre… - [Social Media Cryptocurrencies](https://www.trendhunter.com/trends/currency-of-attention): The Reveal App Gives Users Ownership with a Currency of Attention (Category: Social Media) Implication: The social media industry can explore incorporating cryptocurrency rewards as a means to enhance user engagement and loyalty. - [Cryptocurrency Payment Cards](https://www.trendhunter.com/trends/bitcoin-debit-card): The E-Coin Bitcoin Debit Card Accepts Payments Like a Credit Card (Category: Tech) Implication: The integration of cryptocurrency payment cards into existing financial systems presents disruptive innovation opportunities for FinTech companies to create new payment solutions. ## Recent trend clusters - [Assisted Conversion](https://www.trendhunter.com/protrends/ai-assisted-checkout) (Business) - [Occasion Commerce](https://www.trendhunter.com/protrends/occasion-commerce) (Business) - [Autonomous Merchandising](https://www.trendhunter.com/protrends/autonomous-merchandising) (Business) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) ## Trending in Business - [Performance-Based Creator Ads](https://www.trendhunter.com/trends/creator-ad-platforms) - [MIami Pop-Culture Shirts](https://www.trendhunter.com/trends/miami-pop-culture-shirts) - [Natural Deodorant Expansions](https://www.trendhunter.com/trends/target-beauty-studios) - [Mini Beauty Stores](https://www.trendhunter.com/trends/little-luxuries-store) All articles: [Business](https://www.trendhunter.com/business)