# Masculinity Redefined Fatherly photography suggests a shift toward more familial roles for men. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Mar 18, 2014, updated Mar 27, 2014 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/masculinity-redefined ## Key Figures - Trend score: 5.3/10 - Evidence articles: 8 ## What is the Masculinity Redefined trend? **Masculinity Redefined:** With women becoming more independent and career-focused due to more open and encouraging educational opportunities, men have subsequently faced a shift in gender roles, integrating themselves into more familial responsibilities that were once dominated by the opposite gender. Reflecting a shift in gender expectations, fatherly photography showcases a turn toward more domestic roles for men, echoing a transformation of traditional familial frameworks. ## At a Glance - Evidence: 8 featured examples - Articles from: Jan 4, 2012 to May 30, 2014 - Published: Mar 18, 2014 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Authenticity](https://www.trendhunter.com/megatrend/authenticity), [Many to Many](https://www.trendhunter.com/megatrend/many-to-many) ## Audience - Gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Masculinity Redefined trend ### Redefinition of Masculinity As women become more independent and career-focused, men are integrating themselves into more familial responsibilities, redefining traditional familial frameworks. ### Sentimental Father-Daughter Portraits Photographers are capturing adorable, heartfelt moments between fathers and daughters, showcasing the importance of family bonds. ### Daily Hot Dad Photoblogs Blogs and social media accounts are dedicated to sharing attractive and involved dads with the goal of stimulating the hormonal spike of baby-crazy women. ## What the Masculinity Redefined trend means for industry ### For Photography Photographers can capture new and sentimental moments within families, showcasing their importance and providing new forms of memories. ### For Advertising Brands can integrate representations of involved fathers in their ad campaigns, catering to the growing trend of more familial masculine roles. ### For Marketing Marketing professionals can utilize the popularity of father-daughter portraits to connect with consumers on a more personal and sentimental level. ## Trend signals for Masculinity Redefined Trend score 5.3 out of 10, from popularity 67%, activity 83%, freshness 8%. - Popularity: 67% - Activity: 83% - Freshness: 8% ## Examples of the Masculinity Redefined trend 8 featured examples from Jan 4, 2012 to May 30, 2014. - [Poignant Father-Daughter Portraits](https://www.trendhunter.com/trends/ben-nunery): Ben Nunery and Olivia Reenact Wedding Photos with Late Wife (Category: Lifestyle) Implication: Creating tailor-made photography experiences to cater to customers’ requirements - [Hilarious Dad-Daughter Portraits](https://www.trendhunter.com/trends/worlds-best-father): World's Best Father by Dave Engledow is Quite the Opposite (Category: Fashion) Implication: Opportunity for photographers to specialize in realistic family portraits and humorous parenting content. - [Adorable Daddy Daughter Selfies](https://www.trendhunter.com/trends/funny-family-portraits): This Redditor Took a Bunch of Funny Family Portraits with his Baby (Category: Pop Culture) Implication: Potential for photography businesses to offer specialized family portrait sessions that focus on capturing the unique personalities and humor of each family member. - [Famous Fatherly Photoshoots](https://www.trendhunter.com/trends/terry-richardson-mom-and-dad): The Terry Richardson Mom & Dad Book Reveals the Dad behind the Man (Category: Pop Culture) Implication: Disruptive innovation opportunity: Integrate emerging technologies, such as AI and augmented reality, into photography services to offer personalized and immersive experiences for… - [Sentimental Superdad Portraits](https://www.trendhunter.com/trends/superdad): Giulia Pex Transforms her Dad into Her Favorite Superheroes (Category: Tech) Implication: Incorporating personalized illustrations to traditional photography services for special events such as weddings and graduations. - [Foxy Father Photoblogs](https://www.trendhunter.com/trends/daily-hot-dad): Daily Hot Dad Stimulates the Estrogen Spike Sought by Baby-Crazy Ladies (Category: Pop Culture) Implication: The trend of photoblogging attractive fathers with their children presents an opportunity for businesses in the parenting and baby products industry to showcase their products thr… - [New Father Portraits](https://www.trendhunter.com/trends/the-book-of-dads): The Book of Dads by Dave Young Captures a Man's Parental Anxiety (Category: Fashion) - [Adorably Coordinated Familial Shoots](https://www.trendhunter.com/trends/jude-kendall): New Boots by Jude Kendall is an Edgy Kid-Friendly Editorial (Category: Fashion) Implication: The fashion industry has an opportunity to create more edgy and trendy clothing options for children and explore new markets in kid-friendly fashion photography. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)