# Golden Men Influential fashion designers are introducing a new masculine gold. By [Bianca](https://www.trendhunter.com/bianca), Brand & Innovation Strategist | Published Sep 19, 2008, updated Nov 19, 2009 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/masculine-gold-influential-fashion-designers-are-introducing-gold-fashion-f ## Key Figures - Trend score: 4.3/10 - Evidence articles: 5 ## What is the Golden Men trend? **Golden Men:** Gold fashion popped onto the pop culture radar for women back in 2004, but it wasn’t until 2008 that it was notably integrated into menswear. As influential designers like John Galliano for Dior highly impact mainstream trends, expect to see everything from golden shoes to bronze pants for men. ## At a Glance - Evidence: 5 featured examples - Articles from: Jul 1 to Aug 26, 2008 - Published: Sep 19, 2008 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Golden Men trend ### Gold Fashion Trend The trend towards gold-colored clothing and accessories for men and women in fashion is growing in popularity, presenting opportunities for designers and retailers to experiment with bold new styles. ### Metallic Sneakers Trend The trend for stylish limited edition metallic sneakers has been growing, with brands like Nike and other sports companies releasing new ranges for special events like the Olympics, appealing to fashion and sport enthusiasts alike. ### Disruptive Shoe Design Trend Shoe designers are increasingly experimenting with unconventional materials, colors, and combinations, resulting in shoes like the Goldplated Jeans by Kohzo Denim or the Nike Air Max 1 'Olympic Perforated Metal' gold shoe which challenge preconceptions about what footwear can be. ## What the Golden Men trend means for industry ### For Fashion Industry The fashion industry is being disrupted by the emergence of new trends in gold and metallic-colored clothing and accessories, as well as new innovations in shoe design, presenting opportunities for brands and retailers to stand out in a crowded market. ### For Athletic Apparel Industry The trend for metallic sneakers is growing, and brands in the athletic apparel industry must keep up with the latest innovations in shoe design to stay relevant to fashion-conscious consumers. ### For Luxury Goods Industry Luxury goods brands can capitalize on the trend for bold and unconventional fashion statements by experimenting with new colors, materials, and designs, and marketing their products as unique and exclusive. ## Trend signals for Golden Men Trend score 4.3 out of 10, from popularity 55%, activity 67%, freshness 8%. - Popularity: 55% - Activity: 67% - Freshness: 8% ## Examples of the Golden Men trend 5 featured examples from Jul 1 to Aug 26, 2008. - [Sequined Gold Pants for Men](https://www.trendhunter.com/trends/gold-pants-men-dior-homme-spring-2009-klimt): Dior Homme Spring 2009 Collection (Category: Fashion) Implication: Luxury fashion brands can explore new design possibilities and push boundaries with extravagant elements. - [Socks With Sandals](https://www.trendhunter.com/trends/socks-with-sandals-gold-shoedals-by-alexander-mcqueen): Gold Shoedals by Alexander McQueen (Category: Fashion) Implication: The fashion industry has an opportunity to embrace less traditional designs in order to appeal to a wider audience and increase sales. - [Olympic Lifestyle Gold Shoes](https://www.trendhunter.com/trends/olympic-gold-shoe-nike-limited-edition-metal): Nike Limited Edition Metal (Category: Marketing) Implication: Sportswear brands can leverage limited edition releases to attract collectors and enthusiasts. - [Goldplated Jeans](https://www.trendhunter.com/trends/goldplated-jeans-kohzo-denim-disco-pants): Kohzo Denim Disco Pants (Category: Fashion) Implication: Disruptive innovation opportunity: Integrate advanced materials and technologies into fashion production to create unique and sustainable clothing. - [Gold Olympic Sneakers](https://www.trendhunter.com/trends/closing-ceremony-nike-air-force-one-gold-shoe): The Nike Air Force Ones Closing Ceremony Shoes (Category: Fashion) Implication: Footwear companies can take advantage of the trend towards limited edition, commemorative, and collectible sneakers to expand their product offerings. ## Recent trend clusters - [Ease Footwear](https://www.trendhunter.com/protrends/ease-footwear) (Fashion) - [Aroma Identity](https://www.trendhunter.com/protrends/aroma-identity) (Fashion) - [Small Luxuries](https://www.trendhunter.com/protrends/winter-beauty-sets) (Fashion) - [Anatomy Finishes](https://www.trendhunter.com/protrends/skeletal-sports-shoes) (Fashion) ## Trending in Fashion - [Elevated Fall Collections](https://www.trendhunter.com/trends/astr-the-label1) - [Weatherproof Mid-Top Sneakers](https://www.trendhunter.com/trends/weatherproof-mid-top-sneakers) - [Football Throwback Sneakers](https://www.trendhunter.com/trends/football-throwback-sneakers) - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) All articles: [Fashion](https://www.trendhunter.com/fashion)