# Masculine Cosmetics As male consumers focus more on lifestyle, men-only cosmetics rise. By [Michael Hemsworth](https://www.trendhunter.com/Michael.Hemsworth), Contributing Researcher | Published Aug 13, 2014 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/masculine-cosmetics ## Key Figures - Trend score: 3.6/10 - Evidence articles: 5 ## What is the Masculine Cosmetics trend? **Masculine Cosmetics:** The cosmetic market is disproportionately focused on women, which is being shaken up by brands looking to broaden the demographic focus with products for men only. As male consumers continue to be more interested in lifestyle and appearance, the introduction of cosmetics for men rebrands a one sided market to the delight of consumers across the board. ## At a Glance - Evidence: 5 featured examples - Articles from: Feb 1 to Sep 11, 2017 - Published: Aug 13, 2014 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Themes within the Masculine Cosmetics trend ### Male Grooming As male consumers take more interest in personal grooming and appearance, the introduction of cosmetics and skincare products for men offer a new way to capture a previously underserved market. ### Gender Neutral Beauty Brands looking to broaden the demographic focus and challenge traditional beauty norms by offering unisex or gender-neutral products. ### Organic Skincare Increasing demand for skincare products featuring naturally-sourced and organically-processed ingredients. ## What the Masculine Cosmetics trend means for industry ### For Beauty and Personal Care Companies in the beauty and personal care industry need to adapt to the growing demand for male-specific, organic, and gender-neutral products. ### For Retail Retailers have the opportunity to expand product lines based on the latest grooming and skincare trends for men, including sheet masks, color correctors, hair removal and revitalizing serums. ### For Manufacturing Manufacturers have an opportunity to specialize in handcrafted, natural, and organic formulas to build unique offerings. This enables them to tap into the beauty and personal care market and reach a previously untapped male audience. ## Trend signals for Masculine Cosmetics Trend score 3.6 out of 10, from popularity 50%, activity 48%, freshness 8%. - Popularity: 50% - Activity: 48% - Freshness: 8% ## Examples of the Masculine Cosmetics trend 5 featured examples from Feb 1 to Sep 11, 2017. - [Handcrafted Men's Skincare](https://www.trendhunter.com/trends/skincare-products-for-men): 'Big Boy' Specializes in Creating Natural Skincare Products for Men (Category: Fashion) Implication: Opportunity for skincare companies to expand into the men's market with unique, handmade products. - [Masculine Depilatory Creams](https://www.trendhunter.com/trends/mens-hair-removal): The SmoothTech Pro Men's Hair Removal Cream is Gentle and Effective (Category: Fashion) Implication: The cosmetics industry can explore innovative products like the SmoothTech Pro men's hair removal cream to cater to the growing demand for masculine grooming products. - [Male-Specific Color Correctors](https://www.trendhunter.com/trends/under-eye-concealer): FORMEN's Under Eye Concealer + PRO Palette Evens and Brightens Skin (Category: Fashion) Implication: The growth of male-specific skincare collections creates disruptive innovation opportunities within the men's skincare industry to develop novel products and formulations. - [Male-Targeted Sheet Masks](https://www.trendhunter.com/trends/sheet-mask-for-men): Superface's Anti-Aging Sheet Mask for Men Nourishes and Lifts the Skin (Category: Fashion) Implication: The skincare industry can capitalize on the growing popularity of male-targeted products, such as sheet masks. - [Male-Specific Revitalizing Serums](https://www.trendhunter.com/trends/revitalizing-serum): Jiva Apoha's Sundara Handsome Face Serum Soothes and Repairs (Category: Fashion) Implication: The skincare industry can capitalize on the growing demand for specialized products tailored to men's skincare needs. ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)