# Mascot Adapation Keeping consistency, yet remaining current means evolving brand representatives. By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published Mar 24, 2015 | Category: [Pop Culture](https://www.trendhunter.com/pro/category/pop-culture-and-internet-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/mascot-adapation ## Key Figures - Trend score: 4.2/10 - Evidence articles: 5 ## What is the Mascot Adapation trend? **Mascot Adapation:** For decades, mascots have proven an effective way to establish brand presence; however, this idea may be dated for consumers seeking a more personable, customized connection from brands. Battling this means adapting mascots to mimic the times. This provides both novelty, and a topical connection. ## At a Glance - Evidence: 5 featured examples - Articles from: Jul 4, 2014 to Feb 18, 2015 - Published: Mar 24, 2015 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Mascot Adapation trend ### Personalization of Mascots Consumers are seeking more personable, customized connections from brands, which requires adapting mascots to be more relevant with the times. ### Humor and Pop Culture in Advertising Brands are leveraging humor and pop culture to make mascot ads engaging and relatable to consumers. ### Expanding Mascot Universe Mascots are being integrated into larger brand universes to maximize their impact and create more engaging ad campaigns. ## What the Mascot Adapation trend means for industry ### For Advertising The advertising industry can utilize personalization, humor, and expanding brand universe trends to create engaging and relevant Mascot-based ad campaigns. ### For Entertainment Mascots can be integrated into broader entertainment universes to create more immersive, interactive experiences for fans, leveraging the expanding brand universe trend. ### For Consumer Goods Consumer goods companies can utilize personalization and humor trends to create memorable and relatable brand mascots that resonate with their target demographics. ## Trend signals for Mascot Adapation Trend score 4.2 out of 10, from popularity 73%, activity 44%, freshness 8%. - Popularity: 73% - Activity: 44% - Freshness: 8% ## Examples of the Mascot Adapation trend 5 featured examples from Jul 4, 2014 to Feb 18, 2015. - [Anniversary Mascot Illustrations](https://www.trendhunter.com/trends/the-new-yorker): The New Yorker Releases Nine Covers in Celebration of 90 Years (Category: Pop Culture) Implication: Publishers can draw inspiration from The New Yorker's anniversary covers to create unique experiences for their readers and commemorate milestone occasions in new ways. - [Doughy Ice Challenges](https://www.trendhunter.com/trends/ice-bucket-challenge-video): Pillsbury's Ice Bucket Challenge Video Stars a Brave Poppin' Fresh (Category: Marketing) Implication: Opportunities for companies to leverage social media trends to create buzz and connect with customers in innovative ways - [Epic Icy Challenges](https://www.trendhunter.com/trends/als-ice-bucket-video): Old Spice's ALS Ice Bucket Video is as Epic as Expected (Category: Marketing) Implication: Opportunity for beauty and personal care brands to create viral campaigns that promote social causes. - [Cat Meme Cereal Ads](https://www.trendhunter.com/trends/honey-nut-cheerios): This Honey Nut Cheerios Ad Features Buzz Meeting Grumpy Cat (Category: Lifestyle) Implication: Opportunity for food and beverage companies to leverage popular memes and humor in their advertising to attract and engage consumers. - [Suave Senior Beer Ads](https://www.trendhunter.com/trends/dos-equis-beer): This Dos Equis Beer Ad Honors 'the Most Interesting Man in the World' (Category: Lifestyle) Implication: The alcohol industry has an opportunity to create cult-like ads, featuring charismatic figures, to appeal to a broader audience. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Pop Culture - [MIami Pop-Culture Shirts](https://www.trendhunter.com/trends/miami-pop-culture-shirts) - [Makeup Artist Jewelry Collaborations](https://www.trendhunter.com/trends/pandora-x-pat-mcgrath) - [Influencer-Curated Cafe Menus](https://www.trendhunter.com/trends/kit-keenan) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Pop Culture](https://www.trendhunter.com/popculture)