# Marketing Thrills Adventurous ad campaigns allow consumers to immerse themselves in action. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Mar 20, 2014, updated Mar 26, 2014 | Category: [Marketing](https://www.trendhunter.com/pro/category/marketing-strategy) Source: Trend Hunter, https://www.trendhunter.com/protrends/marketing-thrills ## Key Figures - Trend score: 4.4/10 - Evidence articles: 11 ## What is the Marketing Thrills trend? **Marketing Thrills:** Looking to engage consumers beyond mere aesthetics, brands are turning to adventurous ad campaigns to create more of an immersive experience rather than ordinary display. Creating situations that exude exhilaration and excitement, brands seek to utilize aspects of adventure to lure consumers in through more captivating imagery, providing a visual escape from the ordinary aspects of everyday. ## At a Glance - Evidence: 11 featured examples - Articles from: Jun 29, 2012 to Jan 21, 2015 - Published: Mar 20, 2014 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Marketing Thrills trend ### Adventurous Campaigns Brands are turning to adventurous ad campaigns to create more of an immersive experience rather than ordinary display. ### Crowd-Driven Contests Jeep is using the power of the crowd and people's will to win, to direct a truly unique contest that adds flavor and spirit to advertising. ### Immersive Storytelling Immersive experiences are another way to tell a story. ## What the Marketing Thrills trend means for industry ### For Food and Beverage The Dos Equis 'Stay Thirsty Grant' campaign will reward one lucky person with $25,000 to pursue his or her passion, provided that it's some crazy awesome expedition or adventure. ### For Automotive Jeep is using extensive road trip contests to promote their 2014 Jeep Compass and Patriot vehicles, as well as their power of crowd-driven campaigns. ### For Entertainment HBO collaborated with experiential marketing firm Relevent and creative studio Framestore to create a Game of Thrones Oculus Rift experience for SXSW which allows fans the opportunity to scale the massive ice wall. ## Trend signals for Marketing Thrills Trend score 4.4 out of 10, from popularity 75%, activity 49%, freshness 8%. - Popularity: 75% - Activity: 49% - Freshness: 8% ## Examples of the Marketing Thrills trend 11 featured examples from Jun 29, 2012 to Jan 21, 2015. - [Literary Adventure Ads](https://www.trendhunter.com/trends/stories-bookstore): The Stories! Bookstore Campaign Turns Readers into Novels' Protagonists (Category: Marketing) Implication: Incorporating immersive and personalized reading experiences to attract and retain readers, and to differentiate from digital competitors. - [Audacious Road Trip Contests](https://www.trendhunter.com/trends/30-miles-of-freedom): Jeep's '30 Miles of Freedom' Contest Drives Adventurers to Win (Category: Autos) Implication: Disruptive innovation opportunity for car manufacturers to incorporate interactive features and technology in vehicles for unique driving experiences. - [Self-Destructive Novel Campaigns](https://www.trendhunter.com/trends/book-promotion): James Patterson's Private Vegas Book Promotion is Thrilling (Category: Marketing) Implication: The interactive and experiential elements of James Patterson's book promotion present opportunities for the publishing industry to leverage innovative marketing strategies and eng… - [Electric Innovation Ads](https://www.trendhunter.com/trends/ge-ad): This GE Ad Highlights the Company's Achievements Whimsically (Category: Marketing) Implication: Opportunity to showcase innovative work in the aviation industry through creative and mixed media advertising campaigns to build brand and engage clientele. - [Adventure Encouraging Auto Ads](https://www.trendhunter.com/trends/jeep-print-ad): This Jeep Print Ad Answers a Simple Question About Travel Abilities (Category: Autos) Implication: Disruptive innovation opportunity: Developing vehicles that promote a sense of freedom, adventure, and exploration. - [Augmented Reality Fantasy Experiences](https://www.trendhunter.com/trends/game-of-thrones-oculus-rift): The Game of Thrones Oculus Rift Experience is Thrilling (Category: Marketing) Implication: The entertainment industry can embrace immersive experiences to offer new and exciting ways for audiences to consume content. - [Adventure Seeker Contests](https://www.trendhunter.com/trends/dos-equis-stay-thirsty-grant): Dos Equis 'Stay Thirsty Grant' Will Make One Fan's Dreams Come True (Category: Marketing) Implication: The travel and tourism industry can take advantage of the growing trend of adventure travel to offer unique and exciting experiences for customers. - [Beer Mission Campaigns](https://www.trendhunter.com/trends/search-and-rescue): Coors Light Introduces Its 'Search and Rescue' Promotion (Category: Marketing) Implication: Opportunity for beverage companies to engage consumers and promote their brand through unique and exciting campaigns that offer prizes and experiences. - [Extreme Adventure Ads](https://www.trendhunter.com/trends/land-rover-curtain): Y&R's Land Rover Curtain Campaign is all About Driving to Your Destination (Category: Autos) Implication: Disruptive innovation opportunities include creating packages and services tailored for adventurous travelers seeking unique and thrilling experiences. - [City-Searching Beer Ads](https://www.trendhunter.com/trends/heineken-the-city): Heineken: The City Sets One Man on a Wild Goose Chase (Category: Lifestyle) Implication: The food and beverage industry can benefit from city-centric advertising to reach their target demographic in specific regions. - [Thrilling Smartphone Case Ads](https://www.trendhunter.com/trends/lifeproof-brand-campaign): The Lifeproof Brand Campaign Targets Those Living on the Edge (Category: Marketing) Implication: The outdoor gear industry can explore partnerships with smartphone case brands to develop integrated solutions for outdoor adventurers, providing them with convenience and safety… ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Marketing - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Nostalgic Beauty Mascots](https://www.trendhunter.com/trends/bliss-girl-series) - [Athlete Beauty Ambassadorships](https://www.trendhunter.com/trends/athlete-beauty-ambassadorships) All articles: [Marketing](https://www.trendhunter.com/marketing)