# Marketing Morality Family-centric advertising caters to consumers looking for sincerity. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Feb 25, 2014, updated Apr 2, 2014 | Category: [Marketing](https://www.trendhunter.com/pro/category/marketing-strategy) Source: Trend Hunter, https://www.trendhunter.com/protrends/marketing-morality ## Key Figures - Trend score: 2.9/10 - Evidence articles: 5 ## What is the Marketing Morality trend? **Marketing Morality:** With big name brands often going to extreme lengths to create outrageously outside-the-box concepts, viewers are often left feeling detached and emotionally disconnected from the product. Advertisements that feature family values and sibling references provide sentimental qualities that viewers can easily relate to, combining relatable social situations with the growing need for more genuine marketing tactics. ## At a Glance - Evidence: 5 featured examples - Articles from: Jan 20, 2015 to Jul 11, 2016 - Published: Feb 25, 2014 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Marketing Morality trend ### Authenticity Marketing Marketing experts are creating ads that emphasize family values and emotional connections to consumers in order to create more meaningful advertising experiences. ### Experiential Advertising Brands are creating elaborate publicity stunts that make genuine and long-lasting relationships with consumers, providing unexpected experiences that connect consumers to a brand's message. ### Emotional Storytelling Brands are emphasizing emotional connections to family and furniture to promote brand loyalty in a new, more heartfelt way. ## What the Marketing Morality trend means for industry ### For Marketing In recent years, marketing trends have been shifting away from traditional advertising and focusing on creating genuine and authentic connections with consumers. ### For Retail Brands that sell home goods are emphasizing the role their products play in bringing families together and creating meaningful experiences at home. ### For Hospitality Hotels, resorts and other hospitality providers are emphasizing the importance of creating memorable and emotional connections between staff and guests. ## Trend signals for Marketing Morality Trend score 2.9 out of 10, from popularity 46%, activity 35%, freshness 8%. - Popularity: 46% - Activity: 35% - Freshness: 8% ## Examples of the Marketing Morality trend 5 featured examples from Jan 20, 2015 to Jul 11, 2016. - [Caroling Pizza Delivery Ads](https://www.trendhunter.com/trends/pizza-hut-holiday): This Pizza Hut Holiday Ad Had Choirs Serenading Unsuspecting Families (Category: Marketing) Implication: Opportunities for fast food chains to connect with customers through innovative marketing strategies. - [Family-Focused Furniture Ads](https://www.trendhunter.com/trends/leons-ads): The New Leon's Ads Emphasize the Role of Furniture in People's Lives (Category: Marketing) Implication: Furniture retailers can invest in campaigns that emphasize the role of their products in family lives to differentiate themselves in a crowded market. - [Familial Condiment Ads](https://www.trendhunter.com/trends/heinz-super-bowl-ad): Heinz' Super Bowl Ad Stars a Condiment Family and a Stampede of Weiner Dogs (Category: Lifestyle) Implication: Exploring creative ways to market food products, such as featuring a condiment family, can help brands stand out in a competitive market. - [Family-Centric Furniture Ads](https://www.trendhunter.com/trends/everysecond): IKEA's #EverySecond Campaigns Encourages Families to Interact (Category: Marketing) Implication: Furniture retailers can take advantage of the emphasis on family time by curating collections that promote shared experiences and quality family moments. - [Sentimental Wine Marketing](https://www.trendhunter.com/trends/robert-mondavi-ad): This Woodbridge By Robert Mondavi Ad Focuses on Friendship and Family (Category: Lifestyle) Implication: Opportunities for wineries to differentiate themselves by emphasizing emotional connections and family values in their marketing efforts. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Marketing - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Nostalgic Beauty Mascots](https://www.trendhunter.com/trends/bliss-girl-series) - [Athlete Beauty Ambassadorships](https://www.trendhunter.com/trends/athlete-beauty-ambassadorships) All articles: [Marketing](https://www.trendhunter.com/marketing)