# Marketing Memorabilia Collectible items demonstrate the importance of in-person marketing. By [Vasiliki Marapas](https://www.trendhunter.com/Vasiliki.Marapas), Research Advisor & Writer | Published Feb 24, 2016 | Category: [Pop Culture](https://www.trendhunter.com/pro/category/pop-culture-and-internet-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/marketing-memoriabila ## Key Figures - Trend score: 3.1/10 - Evidence articles: 5 ## What is the Marketing Memorabilia trend? **Marketing Memorabilia:** Instead of focusing solely on digital content, entertainment marketers are investing extra time executing in-store promotions and giveaways. Offering collectible items not only appeals to the super-fan, but also works to attract new viewers by engaging them in a sense of exclusivity. More importantly, tangible offerings ensure that an experience is not only immediately shareable, but memorable long after the event has taken place. ## At a Glance - Evidence: 5 featured examples - Articles from: Apr 18, 2015 to Feb 23, 2016 - Published: Feb 24, 2016 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Nostalgia](https://www.trendhunter.com/megatrend/nostalgia) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Marketing Memorabilia trend ### In-store promotions and giveaways Entertainment marketers are investing extra time executing in-store promotions and giveaways to attract new viewers and engage them in a sense of exclusivity. ### Personalized in-theater experience Recent promotions by cinemas demonstrate how personalized in-theater experience through special tickets and collectible merchandise can cater to super fans. ### Collectibles and exclusivity The appeal of collectible items lies in the sense of exclusivity created by their limitation and the desirability of owning 'limited edition' items. ## What the Marketing Memorabilia trend means for industry ### For Marketing and Advertising Marketers can focus more time on executing in-store promotions and giveaways to create exclusivity and attract more consumers. ### For Entertainment Industry Entertainment industry professionals can incorporate collectible items and special promotions to provide more personalized in-theater experiences for fans. ### For Manufacturing Industry Manufacturers can respond to the growing demand for limited-edition collectibles and souvenirs by producing more items to meet the consumers' desires. ## Workshop question What impact does in-person marketing have on your business? Are consumers walking away with something memorable? ## Trend signals for Marketing Memorabilia Trend score 3.1 out of 10, from popularity 41%, activity 44%, freshness 8%. - Popularity: 41% - Activity: 44% - Freshness: 8% ## Examples of the Marketing Memorabilia trend 5 featured examples from Apr 18, 2015 to Feb 23, 2016. - [Concert LED Wristbands](https://www.trendhunter.com/trends/led-wristband): The Country Music Awards Lets Fans Rock Out with Hi-Tech Souvenirs (Category: Art & Design) Implication: The entertainment industry can use LED wristbands to enhance live performances and create memorable experiences for attendees. - [Minion Snack Packaging](https://www.trendhunter.com/trends/minion-branded): Capri-Sun's Minion-Branded Juice and Snacks Playfully Include Pop Culture (Category: Lifestyle) Implication: The food and beverage industry can take advantage of releasing limited-edition flavors and collectible giveaways to coincide with a popular movie release to increase sales and bra… - [Collectible Movie Tickets](https://www.trendhunter.com/trends/collectible-tickets): This Theater Offered Collectible Tickets for the New James Bond Movie (Category: Marketing) Implication: Movie theaters have the opportunity to personalize the in-theater experience through special tickets and collectibles. - [Promotional Cinema Giveaways](https://www.trendhunter.com/trends/collectible-3d-glasses): This Theater Provided Star Wars Fans with Collectible 3D Glasses (Category: Marketing) Implication: Cinemas can explore the potential of offering collectible merchandise and personalized experiences to attract and retain super fans. - [Limited-Edition Movie Tickets](https://www.trendhunter.com/trends/collectible-movie-tickets): This Hunger Games Promotion Involved Collectible Movie Tickets (Category: Marketing) Implication: Opportunity for the entertainment industry to leverage collectible movie tickets and personalized viewing experiences to attract and retain consumers. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Pop Culture - [MIami Pop-Culture Shirts](https://www.trendhunter.com/trends/miami-pop-culture-shirts) - [Makeup Artist Jewelry Collaborations](https://www.trendhunter.com/trends/pandora-x-pat-mcgrath) - [Influencer-Curated Cafe Menus](https://www.trendhunter.com/trends/kit-keenan) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Pop Culture](https://www.trendhunter.com/popculture)