# Marketable Sci-Fi Brands leverage consumers’ obsession with Science Fiction as a marketing tactic. By [Ady Floyd](https://www.trendhunter.com/AdyFloyd), Futurist, VP Innovation Strategy | Published Jul 31, 2019 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/marketable-scifi ## Key Figures - Trend score: 5.0/10 - Evidence articles: 4 ## What is the Marketable Sci-Fi trend? **Marketable Sci-Fi:** More campaigns and ads based around science fiction are emerging from companies in industries such as culinary, fashion and technology; as brands look to pop culture for marketing inspiration. With today’s fascination of TV shows like Stranger Things, a lot of brands are playing into this phenomenon through very strategic marketing - making it easy for them to catch the attention of consumers, and maintain it long enough to make a lasting impression. ## The consumer insight behind the Marketable Sci-Fi trend Marketing that directly draws from pop-culture inspirations has long had appeal for consumers. This tactic is especially strong in the modern-day, with young consumers in particular craving branded content that aligns with their personal interests, and that also has the capacity to be shared online. The resurgence of sci-fi themes in pop culture has allowed for creative and novel ways for consumers to connect with brands. ## At a Glance - Evidence: 4 featured examples - Articles from: May 30 to Jul 25, 2019 - Published: Jul 31, 2019 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Gamification](https://www.trendhunter.com/megatrend/gamification), [Tribalism](https://www.trendhunter.com/megatrend/tribalism) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Marketable Sci-Fi trend ### Pop Culture Marketing Brands leveraging pop culture references in marketing offers a personalized approach that resonates with young consumers. ### Sci-Fi Revival The resurgence of sci-fi themes in popular media presents opportunities for creative and novel marketing strategies. ### Augmented Reality Advertising Using augmented reality, brands can provide unique and engaging experiences for their audience, leading to increased consumer engagement. ## What the Marketable Sci-Fi trend means for industry ### For Entertainment The entertainment industry can leverage pop culture trends to generate new content ideas and market products more effectively. ### For Retail Retailers can incorporate augmented reality and sci-fi references to create interactive and engaging experiences for consumers. ### For Food and Beverage Food and beverage companies can create limited-edition or themed products to capitalize on pop culture trends and generate buzz. ## Workshop question How can you use pop culture as a marketing strategy? ## Trend signals for Marketable Sci-Fi Trend score 5.0 out of 10, from popularity 73%, activity 69%, freshness 8%. - Popularity: 73% - Activity: 69% - Freshness: 8% ## Examples of the Marketable Sci-Fi trend 4 featured examples from May 30 to Jul 25, 2019. - [Promotional Sci-Fi Arcades](https://www.trendhunter.com/trends/pop-up-arcade): Coca-Cola is Launching a Stranger Things-Themed Pop-Up Arcade (Category: Marketing) Implication: Opportunities to create unique, themed beverages that tie in with pop culture franchises. - [Iconic Living Room-Inspired Ads](https://www.trendhunter.com/trends/iconic-living-room): IKEA Recreated Scenes from TV Shows with Its Own Products (Category: Pop Culture) Implication: Opportunity for furniture and home decor companies to recreate iconic TV show living room designs using their own products. - [Sci-Fi AR Marketing](https://www.trendhunter.com/trends/augmented-reality-add): Google Used the New York Times to Host a Stranger Things Augmented Reality Ad (Category: Marketing) Implication: Disruptive opportunities for advertising agencies to incorporate augmented reality into their campaigns and offer innovative solutions to clients. - [Sci-Fi Show-Inspired Theme Parks](https://www.trendhunter.com/trends/stranger-things-season-3): Coney Island Will Transform to Celebrate Stranger Things Season 3 (Category: Pop Culture) Implication: Theme parks, streaming platforms, and entertainment companies can leverage pop-up experiences to engage fans and create buzz for their content. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)