# Marijuana Confection Dessert items containing cannabis properties and/or flavors are more common. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Aug 22, 2018 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/marijuana-confection ## Key Figures - Trend score: 3.8/10 - Evidence articles: 4 ## What is the Marijuana Confection trend? **Marijuana Confection:** With the cannabis industry now booming in North America, brands are offering sophisticated and traditional desserts that incorporate either the flavors or the gentle mind-altering properties of cannabis. This shift reveals the growing emphasis on commodifying what were once "underground" lifestyle habits for cannabis consumers, in order to cater to customers just getting accustomed to it. ## At a Glance - Evidence: 4 featured examples - Articles from: Apr 20, 2017 to Aug 21, 2018 - Published: Aug 22, 2018 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Marijuana Confection trend ### Cannabis-Infused Desserts Cannabis-infused desserts are becoming more common, showcasing the growing emphasis on commodifying what were once 'underground' lifestyle habits for cannabis consumers. ### Cannabis Flavors without THC Brands are creating cannabis-flavored products that don't contain THC, allowing more customers to enjoy the flavor and aroma of cannabis without the mind-altering effects. ### Herbal-Infused Baking The Baking Supply Co. specializes in creating healthy recipe kits for herbal infusion, which could be a disruptive innovation opportunity for the baking and wellness industries. ## What the Marijuana Confection trend means for industry ### For Cannabis The cannabis industry can embrace these trends and continue to innovate and create new cannabis-infused products. ### For Food and Beverage Food and beverage companies can experiment with natural herbal or cannabis flavors to create unique and differentiated products. ### For Wellness The wellness industry can tap into the growing interest in herbal and cannabis-infused products to offer healthier alternatives to traditional treats. ## Workshop question How could your brand better adapt to emerging consumer habits within its area of expertise? ## Trend signals for Marijuana Confection Trend score 3.8 out of 10, from popularity 59%, activity 47%, freshness 8%. - Popularity: 59% - Activity: 47% - Freshness: 8% ## Examples of the Marijuana Confection trend 4 featured examples from Apr 20, 2017 to Aug 21, 2018. - [Cannabis-Friendly Baking Kits](https://www.trendhunter.com/trends/the-baking-supply-co): The Baking Supply Co.'s Curated Sets Appeal to Herbal Enthusiasts (Category: Lifestyle) Implication: The cannabis edibles industry can leverage the trend of cannabis-infused baking kits to expand their product offerings and cater to a wider audience of herbal enthusiasts. - [Cannabis-Flavored Ice Creams](https://www.trendhunter.com/trends/vaniglia): Vaniglia's Dessert Simulates the Taste of Cannabis with Terpenes (Category: Lifestyle) Implication: Incorporating cannabis-inspired flavors and ingredients can open up new product development opportunities for food and beverage companies. - [Cannabis-Flavored Donuts](https://www.trendhunter.com/trends/guild-dispensary): The Guild Dispensary and Psycho Donuts Teamed Up in Celebration of 420 (Category: Lifestyle) Implication: Creating cannabis-infused food products as a way to expand product offerings. - [French Macaron Cannabis Edibles](https://www.trendhunter.com/trends/madame-munchie): Madame Munchie Offers Medicated French Desserts (Category: Lifestyle) Implication: The cannabis edibles industry can explore new ways to infuse THC into gourmet dessert products. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)