# Maqui Maquillage The Chilean maqui berry is increasingly used to enhance beauty. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Jul 24, 2018 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/maqui-maquillage ## Key Figures - Trend score: 1.9/10 - Evidence articles: 4 ## What is the Maqui Maquillage trend? **Maqui Maquillage:** The Chilean berry maqui has been touted as the latest "superfood", and this has led to the rise of its adoption into skincare and cosmetic items. The incorporation of maqui berry offers a sense of familiarity for consumers who are hyper-conscious of their health, while appealing to the novelty-minded nature of those less familiar with on-trend ingredients. ## At a Glance - Evidence: 4 featured examples - Articles from: Jan 18 to Jul 25, 2018 - Published: Jul 24, 2018 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Maqui Maquillage trend ### Superfood Skincare The adoption of high-nutrient super foods into skin care and cosmetic items is on the rise. ### Natural Moisturization Consumer preference for natural moisturizing ingredients such as Hyaluronic Acid is increasing in skincare products. ### Probiotic Formulations Skincare products formulated with bacterial cultures and mineral-rich ingredients are gaining popularity for their promises of repairing, hydrating and restoring sensitive skin. ## What the Maqui Maquillage trend means for industry ### For Beauty Industry The adoption of superfoods and natural ingredients creates opportunities for the beauty industry to develop new and innovative products that cater to the demand for eco-friendly and natural products. ### For Health and Wellness Industry The increasing popularity of superfoods like maqui berry has implications for the health and wellness industry, which can capitalize on the growing consumer preference for nutrient-rich foods and supplements. ### For Sustainable Packaging Industry The demand for eco-friendly and natural products in the beauty industry is creating opportunities for the sustainable packaging industry, which can provide packaging solutions that are biodegradable and easily recyclable. ## Workshop question How could your brand cater to both a niche and its general consumer base simultaneously? ## Trend signals for Maqui Maquillage Trend score 1.9 out of 10, from popularity 27%, activity 22%, freshness 8%. - Popularity: 27% - Activity: 22% - Freshness: 8% ## Examples of the Maqui Maquillage trend 4 featured examples from Jan 18 to Jul 25, 2018. - [Reparative Probiotic Masks](https://www.trendhunter.com/trends/probiotic-mask): Nourish London's Nutrient-Rich Mask Assists with Skin Repair (Category: Fashion) Implication: Skincare companies can innovate by incorporating probiotics and multiple minerals into their products for improved skin health and environmentally-conscious packaging options. - [Ultra-Hydrating Facial Wipes](https://www.trendhunter.com/trends/face-wipe): Derma E's Face Wipes Condition and Moisturize with Hyaluronic Acid (Category: Fashion) Implication: Incorporating Hyaluronic Acid and superfruit extracts into skincare products, and using more eco-friendly packaging materials - [Delicate Restoration Oils](https://www.trendhunter.com/trends/very-gentle-restoring-oil): Trilogy's Very Gentle Restoring Oil Restores and Protects Sensitive Skin (Category: Fashion) Implication: The skincare industry can incorporate more natural ingredients, create products that nourish and restore sensitive skin, with formulations that are better suited to balance pH lev… - [Antioxidant Maqui Oils](https://www.trendhunter.com/trends/antioxidant-oil): Youth to the People's New Antioxidant Oil Boasts the Maqui Fruit (Category: Fashion) Implication: The skincare industry could benefit from incorporating antioxidant-rich superberries and plant-based ingredients in their products. ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)