# Mansome Desire Traditionally feminine beauty routines are now commonplace for urban males. By [Shelby Lee Walsh](https://www.trendhunter.com/shelby), President | Published Mar 21, 2013 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/mansome-desire ## Key Figures - Trend score: 3.4/10 - Evidence articles: 7 ## What is the Mansome Desire trend? **Mansome Desire:** Urban males are now feeling the pressure that women have been feeling for a long time. Men are now expected to groom and primp to keep up with their idolized celebrity male counterparts and thus, are spending vast amounts of time and money dedicated to improving their appearance. The boomer generation hasn't embraced this concept, but millennial males are the demographic driving it. ## At a Glance - Evidence: 7 featured examples - Articles from: Jan 23, 2011 to Mar 15, 2013 - Published: Mar 21, 2013 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America, Europe ## Themes within the Mansome Desire trend ### Male Grooming Urban males are now spending vast amounts of time and money on improving their appearance. ### Discreet Grooming Men are opting for grooming products that are discreet and travel-friendly. ### Natural Ingredients Men with sensitive skin prefer grooming products with natural ingredients that won't cause irritation. ## What the Mansome Desire trend means for industry ### For Beauty The beauty industry can target men with more male-centric grooming products. ### For Lifestyle The lifestyle industry can market discreet and travel-friendly grooming products for men on-the-go. ### For Natural The natural industry can cater to men who prefer natural and organic grooming products. ## Trend signals for Mansome Desire Trend score 3.4 out of 10, from popularity 52%, activity 43%, freshness 8%. - Popularity: 52% - Activity: 43% - Freshness: 8% ## Examples of the Mansome Desire trend 7 featured examples from Jan 23, 2011 to Mar 15, 2013. - [Manly Cosmetic Satchels](https://www.trendhunter.com/trends/dewars-x-fsc-travel-bag): The Dewars X FSC Travel Bag is a Masculine Carry-On For Your Bike (Category: Fashion) Implication: Potential to design and sell stylish and functional bags that cater specifically to men's needs and preferences in the fashion industry. - [Mustache-Topped Bottles](https://www.trendhunter.com/trends/the-barbers-packaging): The Barbers Packaging Features Impeccably Sculpted Facial Hair (Category: Fashion) Implication: The men's grooming industry can capitalize on the trend towards incorporating humor and personality in product designs and marketing strategies to target younger and trendier cons… - [Manscaping Face Stencils](https://www.trendhunter.com/trends/mens-eyebrow-shaving-guide): The Men's Eyebrow Shaving Guide Helps Clean Up Bushy Eyebrows (Category: Unique) Implication: The beauty industry can explore the market demand for men's beauty tools and develop new products to cater to this growing segment. - [Facial Hair Styling Sticks](https://www.trendhunter.com/trends/moustache-wax): The Moustache Wax Comes in a Covert Travel-Friendly Chapstick Form (Category: Fashion) Implication: Opportunities to offer new grooming products to meet the growing demand for convenient, fragranced solutions. - [Sophisticated Shaving Supplies](https://www.trendhunter.com/trends/harrys-grooming): Harry's Grooming Offers Gentleman Only the Finest Ingredients (Category: Lifestyle) Implication: Disruptive innovation opportunity: Revolutionize the men's grooming industry by developing innovative shaving products that cater to the specific needs of individuals with sensiti… - [Masculine Hair Masks](https://www.trendhunter.com/trends/alumi-head-spa): The Alumi Head Spa Treats Men to Luscious Locks (Category: Fashion) Implication: The Alumi Head Spa presents an opportunity for beauty brands to create innovative hair treatments targeted towards men and offer salon-like experiences at home. - [Phony Manscaping Promotions](https://www.trendhunter.com/trends/gillette-magmacore-extreme): The Gillette MagmaCore Extreme is a Spoof on an Unrealistic Razor (Category: Marketing) Implication: Opportunity to use satirical advertising and fictional product promotion to promote new products and differentiate from competitors ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)